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The KPIs They Track to Make $2M a Year (ft. Dr. Deren Flesher and Dr. Ross Maddox)
Tracking numbers doesn’t grow a dental practice.
Tracking the right numbers does.
In this episode of Just a Couple of Dentists, Eric and Alex sit down with Ross Maddox and Deren Flesher — both owners of $2M+ practices — to break down which KPIs are actually worth paying attention to… and which ones are just consultant noise.
They dig into:
Lead vs lag metrics (and why most dentists obsess over the wrong ones)
Google reviews: when quantity stops mattering and what actually drives patients
Case acceptance % vs total treatment dollars accepted
New patients vs attrition (aka “the back door problem”)
Why “active patients” is often a fake number
Hygiene reappointment rate — and why it looks good on paper but still fails in real life
How to talk KPIs with your team without killing morale
🔥 Sponsors
Darkhorse Tech
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NADA Payments
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View all episodes
By Just a Couple of Dentists
5
1010 ratings
Tracking numbers doesn’t grow a dental practice.
Tracking the right numbers does.
In this episode of Just a Couple of Dentists, Eric and Alex sit down with Ross Maddox and Deren Flesher — both owners of $2M+ practices — to break down which KPIs are actually worth paying attention to… and which ones are just consultant noise.
They dig into:
Lead vs lag metrics (and why most dentists obsess over the wrong ones)
Google reviews: when quantity stops mattering and what actually drives patients
Case acceptance % vs total treatment dollars accepted
New patients vs attrition (aka “the back door problem”)
Why “active patients” is often a fake number
Hygiene reappointment rate — and why it looks good on paper but still fails in real life
How to talk KPIs with your team without killing morale
🔥 Sponsors
Darkhorse Tech
Ever feel like your IT provider only shows up after something breaks?
Darkhorse Tech takes a proactive approach to dental IT — fixing issues before they become problems and keeping your systems fast, secure, and headache-free.
👉 First month of service is FREE for listeners
🌐 https://darkhorsetech.com
NADA Payments
Dentists lose thousands every year to processing fees they never look at.
NADA Payments simplifies merchant services with transparent pricing and no junk fees.
Exclusive JACD offer:
• $25/month
• 1.5% + $0.25 per debit transaction
• No hidden fees
🌐 https://nadapayments.com
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