The Landman Show

In this training, I break down why most land marketing is DEAD in 2025 — and the exact 5-step system we’re using to generate 4–6X ROAS in our land business.

If your cold calling, mail, or PPC campaigns are underperforming…

If your lists are broad, and your cost per deal is rising…

If you're playing “spray and pray” and hoping deals fall out the other side…

This episode will change the way you market forever.

✅ How to pull targeted data (not the same public stuff everyone else is using)

✅ Why most land investors burn cash on vague, unfiltered lists

✅ How we increased a client’s ROAS from 1.8X to 5.3X in 90 days

✅ The KPI dashboard I use weekly to double down on what’s working

✅ And why tracking inputs over outputs is the real game-changer

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👇 Resources Mentioned in This Video:

📊 LandStats → https://www.land-stats.com/?via=clayton

🌎 LandPortal → https://landportal.com/claytonhepler

📈 REISift (Stacking & Tagging Tool) → https://reiconversion.com/reisift/?via=clay

📦 FULL Land Architect OS (SOPs, Templates, Scripts) → https://land-man.kit.com/land-architect-os-framework

👥 Join the Landman Facebook Group

→ Post your deals, get feedback, and connect with top land operators: https://www.facebook.com/share/g/1FGy55wkYQ/

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Follow Clay's Socials
Linkedin | Instagram | Twitter | Youtube

Scale beyond hustle 🚀
Learn to use land as wealth, resilience, and legacy

Register for the Next Landman Challenge on March 9:
https://landman.io/challenge-fast-track-register-now?utm_source=podcast&utm_medium=audio&utm_campaign=landman_challenge

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[Join the Landman Accelerator]: GET YOUR FIRST OR NEXT LAND DEAL IN 90 DAYS > 🔥 CLICK HERE TO LEARN MORE

👉 [FREE] JOIN NOW our Land Flipping Network in Skool + Our Landletter (Newsletter) + FREE Course for beginners >  CLICK HERE

🚀 Work with Clay and the Landman team to build a 6-figure land flipping business in less than a year > APPLY HERE!

👉 Apply to Get Funded On Your Next Land Deal:  ...

In this training, I walk you through the exact blueprint I used to build a 7-figure land flipping business — starting from zero.

My wife had just lost her job. I had no investors. No runway.

But I figured out how to flip dirt from my laptop and turn it into over **$3M+ in gross profit** — with no tenants, no contractors, and no bank loans.

If you're new to land investing (or scaling and stuck), this is the roadmap:

✅ How to pick the right market

✅ How to pull high-converting data

✅ How to comp land using the ACPC method

✅ How to price and send offers that actually get accepted

✅ How to find *good* brokers (CQT Method)

✅ And how to reinvest your profits to build lasting wealth

👇 Resources mentioned in this video:

LandStats 👉 https://www.land-stats.com/?via=clayton

Land Portal  👉 https://landportal.com/claytonhepler/

📩 Want our team to fund your next land deal?

Submit your deal here https://clayhepler.io/deal-funding/?utm_source=youtube&utm_medium=video&utm_campaign=deal-funding

📈 Want direct help building your land business?

👉 Apply for private coaching here https://clayhepler.io/private-coaching-with-clay/?utm_source=youtube&utm_medium=video&utm_campaign=private-coaching

👥 Not in the Landman Facebook Community yet?

Post your questions, deals, and roadblocks — I’ll personally respond.

👉 Join the Landman Group here https://www.facebook.com/share/g/1FGy55wkYQ/

🔁 Land Architect OS (Direct Mail Templates, Comping Sheets, SOPs)

👉 https://land-man.kit.com/land-architect-os-framework

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Follow Clay's Socials
Linkedin | Instagram | Twitter | Youtube

Scale beyond hustle 🚀
Learn to use land as wealth, resilience, and legacy

Register for the Next Landman Challenge on March 9:
https://landman.io/challenge-fast-track-register-now?utm_source=podcast&utm_medium=audio&utm_campaign=landman_challenge

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[Join the Landman Accelerator]: GET YOUR FIRST OR NEXT LAND DEAL IN 90 DAYS > 🔥 CLICK HERE TO LEARN MORE

👉 [FREE] JOIN NOW our Land Flipping Network in Skool + Our Landletter (Newsletter) + FREE Course for beginners >  CLICK HERE

🚀 Work with Clay and the Landman team to build a 6-figure land flipping business in less than a year > APPLY HERE!

👉 Apply to Get Funded On Your Next Land Deal:  ...

Most land investors are flailing.

They’re sending random mail, chasing shiny objects, and wondering why deals aren’t closing.

Meanwhile, Clay’s 25-person team just locked up $872,000 in profit—in one week.

In this episode, Clay reveals the 13 pillars that built this machine from the ground up. Whether you're a solo operator or scaling fast, these are the exact systems, mindsets, and tactical plays Clay and his team use to dominate the off-market land game.

You’ll learn:

• Why “velocity > volume” is the hidden key to compounding returns
• How to build a lead gen engine that runs without you
• The real reason most land investors never scale
• The underestimated power of tight scripts, scorecards, and SOPs
• How to move from freelancer to CEO—and finally build an asset

If you're tired of winging it and want a real blueprint to scale your land business in 2025, this episode is for you.

Follow Clay's Socials
Linkedin | Instagram | Twitter | Youtube

Scale beyond hustle 🚀
Learn to use land as wealth, resilience, and legacy

Register for the Next Landman Challenge on March 9:
https://landman.io/challenge-fast-track-register-now?utm_source=podcast&utm_medium=audio&utm_campaign=landman_challenge

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[Join the Landman Accelerator]: GET YOUR FIRST OR NEXT LAND DEAL IN 90 DAYS > 🔥 CLICK HERE TO LEARN MORE

👉 [FREE] JOIN NOW our Land Flipping Network in Skool + Our Landletter (Newsletter) + FREE Course for beginners >  CLICK HERE

🚀 Work with Clay and the Landman team to build a 6-figure land flipping business in less than a year > APPLY HERE!

👉 Apply to Get Funded On Your Next Land Deal:  ...

In this episode of the Land man Show, we're interviewing Landon Bleau 

He quit his W-2 job, flew to Europe, and built a lean, remote land investing business that pulled in over $2.2M in revenue and nearly $900K in gross profit—all in under 12 months.

In this episode, Landon breaks down:

• Why doubling marketing too fast almost broke the business
• How he bought back 20+ hours/week by delegating pricing, admin, and county calls
• The $2,000/month overseas hire that turned into a game-changing operator
• His exact weekly KPIs and marketing volume (25K–30K mailers, 150K texts)
• The #1 mistake he made self-funding deals—and how it nearly burned him

Whether you're stuck at $200K/year or just getting started, this episode is a masterclass in lean systems, profitable delegation, and intentional business design.

➕ Follow Landon on Instagram: https://www.instagram.com/bleau_realestate/

Follow Clay's Socials
Linkedin | Instagram | Twitter | Youtube

Scale beyond hustle 🚀
Learn to use land as wealth, resilience, and legacy

Register for the Next Landman Challenge on March 9:
https://landman.io/challenge-fast-track-register-now?utm_source=podcast&utm_medium=audio&utm_campaign=landman_challenge

---

[Join the Landman Accelerator]: GET YOUR FIRST OR NEXT LAND DEAL IN 90 DAYS > 🔥 CLICK HERE TO LEARN MORE

👉 [FREE] JOIN NOW our Land Flipping Network in Skool + Our Landletter (Newsletter) + FREE Course for beginners >  CLICK HERE

🚀 Work with Clay and the Landman team to build a 6-figure land flipping business in less than a year > APPLY HERE!

👉 Apply to Get Funded On Your Next Land Deal:  ...

This client was stuck. Burned out, low deal flow, and buried in bad hires.

Then he got serious about building a real team.

In this episode, we unpack how one client turned his struggling land business into a scalable operation—using a hiring system that actually works. From cold callers to lead managers, he breaks down what changed, what didn’t work, and how he finally built a team he could trust.

If you’re solo and stuck—or scaling and drowning—this episode is for you.

Follow Clay's Socials
Linkedin | Instagram | Twitter | Youtube

Scale beyond hustle 🚀
Learn to use land as wealth, resilience, and legacy

Register for the Next Landman Challenge on March 9:
https://landman.io/challenge-fast-track-register-now?utm_source=podcast&utm_medium=audio&utm_campaign=landman_challenge

---

[Join the Landman Accelerator]: GET YOUR FIRST OR NEXT LAND DEAL IN 90 DAYS > 🔥 CLICK HERE TO LEARN MORE

👉 [FREE] JOIN NOW our Land Flipping Network in Skool + Our Landletter (Newsletter) + FREE Course for beginners >  CLICK HERE

🚀 Work with Clay and the Landman team to build a 6-figure land flipping business in less than a year > APPLY HERE!

👉 Apply to Get Funded On Your Next Land Deal:  ...

I just pulled a gold nugget from a recent coaching call I had with Dylan — one of my coaching clients (kudos to you, man!)

We ran a live roleplay on how to pitch when you’re wholesaling land.

Not just the surface stuff, but the real conversation you’d have with a seller or partner.

What hit me during this: Even when you’ve got the numbers dialed in, if you fumble the pitch, the deal slips through your fingers.

Follow Clay's Socials
Linkedin | Instagram | Twitter | Youtube

Scale beyond hustle 🚀
Learn to use land as wealth, resilience, and legacy

Register for the Next Landman Challenge on March 9:
https://landman.io/challenge-fast-track-register-now?utm_source=podcast&utm_medium=audio&utm_campaign=landman_challenge

---

[Join the Landman Accelerator]: GET YOUR FIRST OR NEXT LAND DEAL IN 90 DAYS > 🔥 CLICK HERE TO LEARN MORE

👉 [FREE] JOIN NOW our Land Flipping Network in Skool + Our Landletter (Newsletter) + FREE Course for beginners >  CLICK HERE

🚀 Work with Clay and the Landman team to build a 6-figure land flipping business in less than a year > APPLY HERE!

👉 Apply to Get Funded On Your Next Land Deal:  ...

Most land investors never break past $200K a year—not because they aren’t smart or hardworking, but because they scale the WRONG way.

In this video, I break down the 8 biggest mistakes keeping land investors stuck and how I built a 7-figure land business by avoiding them.

Here’s what you’ll learn:
 ✅ The #1 scaling mistake that keeps you from hitting 7 figures
✅ Why tracking KPIs is the game-changer no one talks about
✅ How hiring the wrong people at the wrong time sets you back a YEAR
✅ The secret to marketing & sales systems that actually scale
✅ Why funding inconsistency is killing your deal flow
✅ How shiny object syndrome is ruining your business

💾 Download my Master KPI Tracker here 👉 https://land-man.kit.com/master-kpi-sheet-free

💰 Apply for Deal Funding 👉  CLICK HERE

👥 Apply for Private Coaching 👉 CLICK HERE

🎧 Listen to the Full Podcast 👉 https://podcasts.apple.com/us/podcast/land-man/id1676853754

📲 Follow Me on Socials:
🐦 X (Twitter) ➡ https://x.com/clayhepler
📸 Instagram ➡ https://www.instagram.com/clayhepler/
💼 LinkedIn ➡ https://www.linkedin.com/in/clayheplerlandman/

🔔 Subscribe for More Land Investing & Scaling Strategies!

Follow Clay's Socials
Linkedin | Instagram | Twitter | Youtube

Scale beyond hustle 🚀
Learn to use land as wealth, resilience, and legacy

Register for the Next Landman Challenge on March 9:
https://landman.io/challenge-fast-track-register-now?utm_source=podcast&utm_medium=audio&utm_campaign=landman_challenge

---

[Join the Landman Accelerator]: GET YOUR FIRST OR NEXT LAND DEAL IN 90 DAYS > 🔥 CLICK HERE TO LEARN MORE

👉 [FREE] JOIN NOW our Land Flipping Network in Skool + Our Landletter (Newsletter) + FREE Course for beginners >  CLICK HERE

🚀 Work with Clay and the Landman team to build a 6-figure land flipping business in less than a year > APPLY HERE!

👉 Apply to Get Funded On Your Next Land Deal:  ...

Most new land investors fail because they focus on the wrong things—shiny objects, tools, and hacks—while ignoring what truly matters. In this episode, Clay Hepler reveals the #1 question every land investor should ask to drive profit and scale faster than 90% of their competition.

Clay shares real-life coaching stories, practical steps, and common mistakes entrepreneurs make that hold them back from success. Learn how to apply this game-changing framework and build consistent momentum in your land business.

🎯 What You'll Learn:

• Why most investors waste time on low-value tasks
• The simple question that cuts through distractions
• How to align your time and actions with profit
• Practical steps to master consistency and scale faster

If you're ready to take your land business to the next level, watch this video and take action today! 🚀

👉 FREE Resources: https://land-man.kit.com/resources-free

💰 Apply for Deal Funding 👉  CLICK HERE

👥 Apply for Private Coaching 👉 CLICK HERE

👉 Subscribe to the Landletter: SUBSCRIBE HERE!

Follow Clay's Socials
Linkedin | Instagram | Twitter | Youtube

Scale beyond hustle 🚀
Learn to use land as wealth, resilience, and legacy

Register for the Next Landman Challenge on March 9:
https://landman.io/challenge-fast-track-register-now?utm_source=podcast&utm_medium=audio&utm_campaign=landman_challenge

---

[Join the Landman Accelerator]: GET YOUR FIRST OR NEXT LAND DEAL IN 90 DAYS > 🔥 CLICK HERE TO LEARN MORE

👉 [FREE] JOIN NOW our Land Flipping Network in Skool + Our Landletter (Newsletter) + FREE Course for beginners >  CLICK HERE

🚀 Work with Clay and the Landman team to build a 6-figure land flipping business in less than a year > APPLY HERE!

👉 Apply to Get Funded On Your Next Land Deal:  ...

In this conversation, Clayton Hepler shares his insights on achieving success in land investing by emphasizing the importance of starting with a clear vision of one's goals. He discusses various paths to profitability, the necessity of building a structured roadmap, and the critical role of clarity in decision-making. He also outlines actionable steps for aspiring land investors and highlights common pitfalls to avoid in their journey.

Takeaways:

Most people jump into land investing completely backwards.
Focus on your 'why' before your 'how'.
There are three paths to six figures in land investing.
Clarity in your goals leads to better decisions.
Define your time investment and financial resources.
Consistency in marketing budget is crucial.
Set clear benchmarks and KPIs for success.
Avoid vague goals and copying others' strategies.
Track your time and actions against your KPIs.
Feedback is essential to avoid giving up.

💰 Apply for Deal Funding 👉  CLICK HERE

👥 Apply for Private Coaching 👉 CLICK HERE

Follow Clay's Socials
Linkedin | Instagram | Twitter | Youtube

Scale beyond hustle 🚀
Learn to use land as wealth, resilience, and legacy

Register for the Next Landman Challenge on March 9:
https://landman.io/challenge-fast-track-register-now?utm_source=podcast&utm_medium=audio&utm_campaign=landman_challenge

---

[Join the Landman Accelerator]: GET YOUR FIRST OR NEXT LAND DEAL IN 90 DAYS > 🔥 CLICK HERE TO LEARN MORE

👉 [FREE] JOIN NOW our Land Flipping Network in Skool + Our Landletter (Newsletter) + FREE Course for beginners >  CLICK HERE

🚀 Work with Clay and the Landman team to build a 6-figure land flipping business in less than a year > APPLY HERE!

👉 Apply to Get Funded On Your Next Land Deal:  ...

1. Introduction to Low-Competition Land Investing

• Why land is the least competitive niche in real estate investing
• How this unique market provides easier entry and bigger margins
• The benefits of choosing a niche where fewer players compete

2. Understanding the Hidden Opportunities in Land

• Exploring why landowners often neglect their property
• How we find motivated sellers: Out-of-state owners and “mom and pops”
• The value of a simple, transparent sales process for high-margin deals

3. Maximizing Profits through Strategic Market Inefficiencies

• How to identify and leverage market inefficiencies for big gains
• Real-life examples of turning $25K to $250K through local expertise
• Why financing challenges keep competition low and opportunity high

4. Adding Value: Transforming Raw Land into Gold

• Techniques to enhance land value: subdividing, rezoning, and more
• How strategic improvements like clearing land or building roads drive up prices
• The power of professional marketing: Selling land like luxury goods

5. Competing in an Unsexy Market: Your Advantage

• Why land remains ignored by institutional investors and hedge funds
• How smart investors take advantage of a market filled with part-timers
• The edge you gain by having a solid education and strategy

6. Conclusion and Key Takeaways

• Recap of why land is the secret asset class in real estate
• How to capitalize on low competition, market inefficiencies, and added value
• Practical steps to start winning in land investing

7. Next Steps

• Join Clay Hepler's community for exclusive insights
• Subscribe for more episodes on mastering the land investing game

💰 Apply for Deal Funding 👉  CLICK HERE

👥 Apply for Private Coaching 👉 CLICK HERE

Follow Clay's Socials
Linkedin | Instagram | Twitter | Youtube

Scale beyond hustle 🚀
Learn to use land as wealth, resilience, and legacy

Register for the Next Landman Challenge on March 9:
https://landman.io/challenge-fast-track-register-now?utm_source=podcast&utm_medium=audio&utm_campaign=landman_challenge

---

[Join the Landman Accelerator]: GET YOUR FIRST OR NEXT LAND DEAL IN 90 DAYS > 🔥 CLICK HERE TO LEARN MORE

👉 [FREE] JOIN NOW our Land Flipping Network in Skool + Our Landletter (Newsletter) + FREE Course for beginners >  CLICK HERE

🚀 Work with Clay and the Landman team to build a 6-figure land flipping business in less than a year > APPLY HERE!

👉 Apply to Get Funded On Your Next Land Deal:  ...