Rosenfeld Review Podcast

The Lens of Language: authors Andy Welfle and Michael J. Metts on why Writing Is Designing


Listen Later

Order Writing Is Designing: https://rosenfeldmedia.com/books/writing-is-designing/
Michael Metts and Andy Welfle, authors of the new Rosenfeld Media book Writing Is Designing, get meta and discuss writing about UX writing with Lou Rosenfeld. They also stress the importance of looking through the “lens of language,” when solving problems – reworking your existing language to make things clear from the outset, rather than fixing problems by adding more copy later. Their book will help those responsible for digital copy communicate more effectively—from designers to marketers who might never have considered themselves “UX people.”
Andy Welfle and Michael J. Metts are the co-authors of the upcoming Rosenfeld Media title, Writing Is Designing, available January 14, 2020. Order Writing Is Designing: https://rosenfeldmedia.com/books/writing-is-designing/
What Andy’s reading: Strategic Writing for UX https://www.amazon.com/Strategic-Writing-Engagement-Conversion-Retention/dp/1492049395
What Michael’s reading: Content Strategy is Boring (and that’s okay) https://www.braintraffic.com/blog/content-strategy-is-boring-and-thats-ok
...more
View all episodesView all episodes
Download on the App Store

Rosenfeld Review PodcastBy The Rosenfeld Review Podcast (Rosenfeld Media)

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

20 ratings


More shows like Rosenfeld Review Podcast

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

170 Listeners

This American Life by This American Life

This American Life

90,671 Listeners

99% Invisible by Roman Mars

99% Invisible

26,141 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,391 Listeners

The Daily by The New York Times

The Daily

111,352 Listeners

Design Better by The Curiosity Department, sponsored by Wix Studio

Design Better

322 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,702 Listeners

Awkward Silences by User Interviews

Awkward Silences

75 Listeners

The Intelligence from The Economist by The Economist

The Intelligence from The Economist

2,521 Listeners