In today’s episode, I sit down with Victoria B. Lozano, Executive Vice President of Brand Marketing at Crayola, to talk about how creativity shapes our lives across generations. She shares how Crayola’s mission has always gone beyond crayons, focusing on wellness, education, and inspiring simple creative moments every day. We explore how creativity improves problem solving, critical thinking, and emotional well-being—not just for children, but for adults seeking stress relief and joy. Victoria also discusses Crayola’s Campaign for Creativity, the evolving role of digital tools, and how the brand continues to innovate while staying true to its purpose of making humans more human.