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In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences.

We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales.

Timestamps:

(00:05) - The Power of a Small Following on LinkedIn

(03:02) - Transitioning from Cold Outreach to Warm Leads

(16:16) - Setting Up an Effective Email Outreach Strategy

(20:02) - Effective Communication in Sales

(26:54) - Effective Call Structuring for Sales

(35:23) - Lead Generation as a Business Priority

(37:27) - Generating Leads: Strategies for Small Businesses

(45:35) - Sales Process and Event Strategy

(49:55) - Pricing Strategies for Success

(55:54) - Sales Strategies and Early Challenges in Business

Check out today's guest, Matt Lakajev:

Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev

Matt's YouTube: https://www.youtube.com/@matthewlakajev

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Check out Chris Do:

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