Do you find yourself overwhelmed with the endless marketing opportunities and strategies you can apply to your business? In this episode, we chat with marketing educator, Mary Charleson, on how travel advisors can use her rule-of-3 packing method when it comes to marketing. Mary breaks down how to simplify your marketing strategy and best of all, make it all work together seamlessly. We also chat about current marketing trends and different ideas that advisors can apply into their own marketing efforts.

Show Notes:

• Visit FiveMinuteMarketing.com
• Visit Carry-On Queen Website
• Blog Post: Learn more about word-of-mouth marketing
• Sign up for Mary's Weekly Newsletter
• Access Five Minute Marketing Courses
• Mary's Trip to Machu Picchu - Part 1: Prepping for Peru (the Province) & Part 2: The Road Less Traveled to Machu Picchu

Mary's Book List: 

• Marketing Rebellion by Mark Schaefer
• Known by Mark Schaefer
• Think Again by Adam Grant
• The Anxious Generation by Jonathan Haidt
• Imaginable by Jane McGonical
• The Algebra of Happiness by Scott Galloway

Start a free trial of Travefy at https://info.travefy.com/get_started

Recorded on May 7, 2024

In this episode, we chat about the essential steps for travel advisors to establish their service fee structure with industry expert, Jennifer Jacob! Gain insights into tailoring fees based on niche, geographical considerations, and transitioning into fee charging for the first time. Jennifer shares actionable strategies to develop an objective approach rooted in expense analysis, time tracking, and trip complexity assessment, ensuring sustainable pricing for your business.

Show Notes:

• Get TIQUE’s Client Welcome Guide
• Visit TIQUE’s Website

Start a free trial of Travefy at https://info.travefy.com/get_started

Recorded on February 27, 2024

In this episode, we chat with Morris Sims who shares how to create a proactive strategy to getting new and more clients to your business. Morris challenges conventional approaches and emphasizes the importance of crafting a compelling introduction. Learn actionable strategies for visibility across social media, email marketing, events, and personal interactions. Morris also shares his game-changing 3-List Process with us so be sure to grab a pen and paper while you listen!

Show Notes:

• Visit Travel Masters Learning Community Website

Start a free trial of Travefy at https://info.travefy.com/get_started

Recorded on February 6, 2024

In this episode, we chat with Erin Novodvorsky, Lead Consultant at The Geek Travel Agent. Join us as Erin takes us through her journey in the travel industry, where she transformed her business by aligning it with her passions and expertise. Erin shares her pivot from selling travel that didn't resonate with her to focusing on unique niches such as pop culture travel. From movie and TV show-inspired tours to crafting K-Pop vacations, Erin found her clients and her calling. Her journey and insights will undoubtedly inspire and guide you towards discovering your own niche and standing out in your industry!

Show Notes:

• Visit The Geek Travel Agent Website (built with Travefy!)

Start a free trial of Travefy at https://info.travefy.com/get_started

Recorded January 8, 2024

In this episode, we chat with Roni Weiss from Travel Unity to explore how travel advisors can enhance their support for clients and each other by embracing diversity and fostering an understanding of differences. Roni shares advice on how to better serve travelers by including specific questions when helping to plan their trip and thoughts to consider when working with each client. 

Show Notes:

• Visit Travel Unity's Website
• Follow Travel Unity on Linkedin
• Watch Roni's videos from his trip to Iraq (mentioned in the show)!
  Part 1, Part 2, Part 3
  
  

Start a free trial of Travefy at https://info.travefy.com/get_started

Recorded on December 13, 2023

Discover the ins and outs of S-Corps with Haylie Hardin in this episode as we delve into what they are and how to determine if your business is ready. Explore the advantages of transitioning to an S-Corp for tax planning, and get a quick guide on the actions you need to take to make the switch.

Show Notes:

• Download a Presentation Slide Deck of Haylie’s Tax Tips!
• Visit Go Hardin’s Website
• Connect with Haylie on Linkedin
• Listen to Haylie’s previous episode “Money Matters: Expert Tax Tips for Small Business Success”

Start a free trial of Travefy at https://info.travefy.com/get_started

Recorded on December 13, 2023

In this episode we chat with tax expert Haylie Hardin about top tax-saving tips for small business owners, especially those who are new to understanding business taxes. We explore the practical strategies of saving money on business expenses and discussing actionable steps that can lead to substantial savings at tax time!

Show Notes:

• Download a Presentation Slide Deck of Haylie's Tax Tips!
• Visit Go Hardin's Website
• Connect with Haylie on Linkedin
• Listen to Our Bonus Episode with Haylie: "When to Take Your Business S-Corp"

Start a free trial of Travefy at https://info.travefy.com/get_started

Recorded on December 13, 2023

What is wave season and how should you be preparing for it? Join us in this episode and Travel Advisor and marketing strategist, Rita Perez, will tell you how! Get ready for a big year of travel sales in 2024 and Rita will give you the tips and guidance on how to get your business, life, and goals aligned to create a successful year head!

Show Notes:

• Free Wave Season Checklist!
• Free Lead Generation Calculator
• Listen to the Strategic Travel Entrepreneur Podcast
• Join the Strategic Travel Entrepreneur Facebook Group
• Full Podcast Episode Information

Start a free trial of Travefy at https://info.travefy.com/get_started

Recorded on December 6, 2023

In this episode, we chat with Stuart Marra, Founder and Luxury Travel Advisor of The Opulent Explorer. 

Like many advisors, Stuart entered the industry fueled by his love for adventure and exploration. He shares his path to success growing his travel business, highlighting The Opulent Explorer team's one-of-a-kind services, such as a tailored travel planning workflow, how he's how he's incorporated his love for photography into his business, and so much more!

Show Notes:

• Subscribe to Stuart's Linkedin Newsletter
• Visit The Opulent Explorer Website
• View full podcast episode information and notes
• Start a free trial of Travefy at https://info.travefy.com/get_started
  
  

Recorded on October 30, 2023

Who doesn't love getting new leads and prospective clients to their travel business?! We chat with travel agency owners, Penny Cooper and Christina Viera, who have discovered formulas of success when it comes to finding new leads. In fact, they even created their own company Magic Made Simple, that specializes in helping advisors attract and nurture leads! 

During this episode, Penny and Christina discuss how to approach a strategy you can implement into your business. They also share what generating new leads can look like by using innovative tactics, such as lead magnets and more!

Show Notes:

• Free Download: Lead Magnet Content & Delivery Ideas for Your Travel Business
• Register for Upcoming Sales Workshop Session with Penny & Christina
• Start a free trial of Travefy at https://info.travefy.com/get_started
  
  

Recorded on October 3, 2023