Big Brains

The "Magic Words" That Turn Resolutions Into Reality


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As we step into 2025, many of us are thinking about how to turn our New Year's resolutions into lasting changes. But what if the secret to success lies not in willpower but in the words we use every day? To kick off the year, we’re sharing our past episode with Jonah Berger, a professor at The Wharton School and author of Magic Words: What to Say to Get Your Way.

In this episode, Berger uncovers the science behind the language we use and how it shapes our habits, decisions, and relationships. From simple word swaps that can help you stay on track with your goals to strategies for using language to connect with others more effectively, this conversation is packed with insights to help you make 2025 a year of transformation.


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Big BrainsBy University of Chicago Podcast Network

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