Welcome to the fourteenth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she talks about her grand opening celebration and how this is the happiest time of her life. This week's episode is informative and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Time-Stamped Show Notes

00:30 Intro

1:27 Local Med's online scheduling is going great, and the software is super sophisticated.

3:16 Michael went to the grand opening, even though Ashley didn't expect him to show.

4:17 The Folsom Chamber of Commerce representative said it was the most people he'd seen at a grand opening.

9:43 Why the grand opening was everything Ashley thought it was going to be, and more.

11:20 Ashley has many people to thank because everyone has been so eager to help her.

15:20 Ashley says she loved Michael's video recording of the celebration. Check it out here: SMILE & CO's Grand Opening.

16:19 Noah Kagen's podcast is one of Ashley and Michael's favorites.

17:11 The Minimalist podcast and Ordinary Vegan are two of Michael's favorites.

20:00 Michael discusses the vegan lifestyle.

22:00 Ashley and Michael announce they'll talk about food and other stuff along with dentistry in the new podcast format.

23:35 Ashley says the first month of business has been so much fun.

24:17 The goal is to get 50 new patients this month.

24:58 The reviews are helping to drive traffic to the office.

26:47 Should Ashley engage with the prison inmate?

28:50 Local Med is Ashley's favorite resource this week.

29:49 Ashley and Michael both think they have ADHD.

33:54 What does it mean to jump all in?

37:00 Ashley says bookkeeping has been the biggest headache.

37:50 Ashley poses a question to listeners: Would you be interested in a Facebook dental start-up business group?

41:15 Ashley asks all listeners to leave a review, and please let her know what you think about the new format where they'll talk about dentistry and lifestyle.

42:1

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Welcome to the thirteenth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she talks about how much fun she's had this week with her marketing crew. This week's episode is informative and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Time-Stamped Show Notes

00:30 Intro

1:57 Ashley had a lot of fun this week, and Studio 8e8 has been awesome.

7:00 Why she had to scramble to do the letters for her feature wall.

9:41 Why Ashley only saw 6-7 patients this week.

10:40 The grand opening is this Friday, and Dr. Anissa Holms is flying in to meet her for the first time.

11:36 What Ashley's planning to do for her grand opening.

13:18 How much should a dentist spend on a grand opening celebration?

15:37 Ashley wants everything to be perfect for the big event.

16:02 Ashley's front desk person is amazing and knows her stuff.

16:52 Ashley gives a shout-out to her team and says they're the best team ever.

17:20 Studio 88 was Ashley's favorite resource this week. What makes them so different?

20:56 She admits that she still feels camera-shy.

22:45 What she wishes she knew this week.

23:16 Help a dentist with insomnia. What should she do to stop her mind from racing when she's trying to sleep?

23:54 Michael suggests natural remedies like calcium and magnesium, valerian root, and Sleepy Time tea.

27:30 Why the thought of the grand opening makes her sad.

28:34 Ashley reveals that she received a letter from a prison inmate.

32:40 How she deals with guys and potential stalkers who are now contacting her because of all the social media attention.

34:32 Closing.

3 Main Ideas

1. Be Unique with Your Website

Ashley loves Studio 88 marketing company because they're making her a fantastic website that stands out from the crowd. They have a unique vibe and great energy, Ashley says.

She notes that most dentist websites look the same and that it's boring. When she found Studio 88, they were down to earth and fun to work with. Plus, they understand her vision and what her practice is all about.

Be sure to make your online presence look different from the rest. A traditional dentistry website will probably look great, but will it catch your audience's eye, and is it memorable?

2. Have Fun and Learn to Refuel

Ashley sounds relaxed this week a

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Welcome to the twelfth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she talks about how much better she feels now that her insurance system is in place. This week's episode is life-changing, and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.'s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

Time-Stamped Show Notes

1:20 Last Saturday was the VIP party.

2:00 Delta Insurance finally gave the green light to be included in their network.

3:43 The new receptionist started on Tuesday and she's amazing.

7:00 How did Ashley get email addresses for the VIP list?

10:40 Why Ashley hasn't called anybody from her Intel company picnic list.

14:26 Studio 88 has made the website absolutely beautiful. Check it out at Smile and Co.

17:00 Why Ashley's hubby is the most supportive person she's ever met.

17:45 Why Studio 88 is so amazing.

19:25 Why she hates having to call businesses to make appointments and reservations.

20:01 Why she uses Local Med online scheduling platform.

25:28 What are the cons of online scheduling?

28:36 What's going on with the construction on her building?

29:55 Scannable has been a life-saver for faxing.

30:16 What was her biggest concern this week?

31:05 What should she have dug more into?

31:50 Why consultants are not lying about how long it takes to be included in an insurance network.

33:00 Why Ashley is no good at writing procedural manuals.

34:52 Why she feels she needs to entertain the sales people that come to her business.

40:58 Why she forwards all reviews to her team members.

41:30 She suggests taking a moment to meditate and being grateful for the experience.

42:00 Ashley was a guest on

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Welcome to the eleventh episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she breaks into tears about the pressure of starting a business in the public eye. The anxiety has her questioning whether it has all been worth it. This week's episode is intense, drama-filled, and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.'s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

Time-Stamped Show Notes

0.00 Intro.

1:11 Ashley opened her doors Sept 2nd, and it's been a crazy past two weeks.

2:00 She explains the drama of getting the city permit one hour before the first patient was scheduled.

5:12 Training her new employees was fun, but hectic.

7:00 The pressure she put on herself and the social anxiety of being watched publicly gave her a nervous breakdown.

12:05 Ashley feels like she can't even enjoy the practice at this point because of all the things she still needs to do.

12:30 She explains how she's still dealing with things like insurance and how she's had to cancel appointments from patients who don't want to pay up front.

15:04 She gives insurance advice for anyone who's starting up.

15:40 Ashley talks more about the pressure of going viral and being public.

16:33 She reveals what her biggest mistake has been.

17:50 Ashley talks about her new employee that quit after two days.

19:20 Ashley discusses the importance of finding someone with insurance experience for the front office.

21:00 How she's wearing all the hats and being pulled in all directions.

21:57 Why acquiring a practice instead of starting one from scratch now makes sense to Ashley.

22:24 The building construction still needs completion.

22:45 Why doing a startup is like parenting.

23:44 Did the dental conference give Ashley a chance to relax?

24:15 Ashley explains why she has to work long hours.

24:50 She talks about how many people knew her at the conference from the podcast.

26:40 Ashley discusses how important setting up insurance is, compared to getting people to follow your journey.

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Welcome to the tenth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' husband this week as he discusses his perspective on her new venture. Brian Joves gives valuable insight about business, entrepreneurship, and being a supportive spouse. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.'s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

Time-Stamped Show Notes

0:00 Brian Joves, Ashley's husband introduces himself and tells us his place in her dental practice.

2:17 Why does Brian believe in his wife and why did he decide to support her?

4:00 How Ashley decided to make the switch from paycheck earner to owning her own practice.

4:53 How they decided to take her dream of having a practice to the public with a Facebook Live video.

7:20 Michael discusses how we can all relate to the pain point of working for the wrong person.

8:10 Why taking a hands-off role and letting Ashley do her own thing has been difficult for Brian.

10:40 Understanding when to communicate is essential to getting your message heard.

11:20 How Ashley is amazing at putting together her vision, and why doing the day-to-day grind is difficult for her.

13:31 Brian announces that the office is officially open, and they've been seeing patients for the past week.

15:07 Final touch-ups were being done to the building during the first week they were open, so the last couple weeks were exciting and hectic.

16:27 Ashley had 53 patients scheduled and reached her goal of 1000 Facebook followers before the opening.

18:39 What Brian thinks about Ashley's sleek and modern dental chairs and the overall d��cor of the office.

20:28 What Brian thought about the construction delay.

22:04 Why Brian loves to watch Ashley grow as a person.

23:48 What Brian recommends to anyone who wants to start a practice.

26:07 Brian tells us what the main lessons of starting a dental practice are.

27:10 Anissa Holmes and the amazing group she works with, have been the best resource for Ashley.

28:00 For Bria

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Welcome to the ninth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she reveals two surprising things that happened this week. Samantha Leonard from Stream Dental Staffing Solutions is on the show as a special guest to make it extra fun, informative, and helpful. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.'s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

Time-Stamped Show Notes

0:00 Information about Stream Dental Staffing Solutions, the sponsor, is offering all listeners of the show a free dental HR checkup. It can completely change your dental business.

3:03 Ashley feels the pressure of having the grand opening coming up so fast.

4:03 What she thinks she could have spent less time on. Social media is consuming and takes time.

5:02 Why the Panda Planner is life-changing.

7:14 How meeting with the CPA whipped Ashley into shape this week.

9:50 Ashley shocks everyone by saying that she already has patients booked!

11:42 Why Ashley likes Clips App to create cool square videos and upload captions.

13:35 Ashley admits she hasn't touched base with her new patients because she's been so busy.

14:58 Why social media is best done in-house.

15:31 Ashley just hired 2.5 more people, contrary to what she had planned to do.

17:09 How did Samantha find great people for Ashley?

21:00 Samantha and Tatyana get a funny response from one candidate while they're phone-interviewing Smile and Co.'s applicants.

22:00 Samantha gives away one secret to finding great people.

23:07 What are the personality types of the newest people she'd hired?

24:18 Ashley and her office will be on television for National Tooth Fairy Day!

31:45 Meeting with designer Tammy Teal has been a dream come true.

33:19 How much does an interior designer cost?

35:05 Ashley's landscaping is complete, and she loves the hard-working crew.

36:41 Why Ashley's health has been in trouble.

38:

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[powerpress]

Welcome to the eighth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she discusses the headaches of having so many things left on her plate with the grand opening approaching. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.'s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

Time-Stamped Show Notes

0:00 Information about Stream Dental Staffing Solutions.

1:52 Ashley talks about how Samantha and Tatiana from Stream Dental Staffing Solutions are helping her sort resumes, choose suitable candidates, and come up with valuable human resource documents.

2:54 Intro

4:15 Ashley talks about all the things that she has left to do with internet phones, Open Dental, Yapi, and Local Med online appointment booking.

5:15 Why use Open Dental as practice management software?

12:03 Why Ashley believes Yapi will work well for the onboarding process.

16:31 Ashley talks about hiring her first and second employees, and how they're a great fit.

19:25 Ashley doesn't want an office manager because she intends to learn the ropes first.

23:30 Why she doesn't regret buying anything, even though she's way over budget.

25:45 Hiring is a huge part of opening a dental practice.

26:47 There's a whole module based on recruitment in Delivering Wow with Dr. Anissa Holmes.

28:35 What kind of team players do you need in a practice?

25:15 How to screen applicants.

36:15 How her new employees balance her personality and why she doesn't want a dominant figure in her office.

38:38 Ashley will open the phone lines next week to begin pre-booking appointments.

39:12 She suggests Michael move to Folsom to help her with ground marketing.

40:08 How the interior design costs are too expensive.

42:25 She discusses all the constructio

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Questions or comments? Feel free to contact us at - [email protected]

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Welcome to the seventh episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she discusses the problems of having a construction delay and how it has affected her business. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.'s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

Time-Stamped Show Notes

0:00 Information about Stream Dental Staffing Solutions

2:00 Intro

3:07 Ashley just came back from dental training in the Dominican Republic. Implant Seminars was a great experience.

10:24 The biggest highlight was going to Pelican Beach and the graduation ceremony. She recommends the program to everyone. It is a stress reliever and an experience of a lifetime.

13:00 The Implant Seminars course makes you feel more confident by working on actual patients, and seeing the smiles on the faces of people were amazing.

13:30 Ashley hears the unfortunate news that her timeline for the opening is three weeks behind schedule. She had an August 16 deadline, and now she'll have to postpone it.

14:45 The construction crew is not working, and Ashley and her husband are livid.

16:25 Not having the building complete means she can't train people and still has the overhead cost.

18:00 How to plan for the delay and openings.

19:20 Lisa Weber from Unlock the PPO does amazing insurance negotiations.

20:50 Why Ashley doesn't have much choice in accepting Delta insurance.

21:22 She hopes she can eliminate insurance dependency as word-of-mouth referrals begin to take off.

21:30 Why she loves Stream Dental. They do all of the hard work in finding the right candidates for her team.

22:40 Interviewing people makes her feel like a boss.

22:54 Getting a vibe with interview candidates.

23:35 What she did and didn't like about her interviewees.

26:25 Michael calls Joshua Scott of

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Welcome to the sixth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she discusses the power of networking within her community and the effect it has had on her business launch. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

New Sponsor of the Show

Stream Dental Staffing Solutions is The Making of SMILE & CO.'s new sponsor! They provide human resource services that will help you create a human resource strategy and find the best employees. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

Time-Stamped Show Notes

2:55 Intro

3:40 Ashley tells us how the Intel company picnic turned out, and why all the weeks of preparation were worth it.

9:00 Networking in 100-degree weather for many hours is exhausting.

9:41 Ashley scored 50 emails from the event, which far exceeded her expectations.

12: 42 How many customers could Ashley get if she did more events like the Intel company picnic?

12:49 Why connecting with other people solidified her business strategy and marketing efforts.

13:18 Ashley will open Smile and Co. in less than two months.

13:31 Michael mentions that he provides consulting on how to do ground marketing. Click here for details.

13:53 Taryn Grows, from the Folsom Chamber of Commerce, helped introduce her to several small business owners and community members.

16:04 How to network in your community to grow your dental practice.

16:40 The Top Golf booth was lots of fun and an exciting prospect to network with.

19:35 Howard Farran interviewed Ashley on his Dentistry Uncensored podcast, and it was a big success because Howard believes in her vision.

22:05 Samantha Leonard of Stream Dental is helping Ashley hire top talent and create a strategy for human resources. Michael interviews her to hear details of how she helps dentists grow their businesses.

25:49 Samantha finds candidates with drive and motivation.

27:15 Why most dentists fall short when i

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Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact us at - [email protected]

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Welcome to the fifth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she discusses her upcoming Intel company picnic and the headache of trying to get work done in 108-degree heat with no AC. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won't want to miss this week's episode!

Time-Stamped Show Notes

1:29 Recap of last week and intro. Ashley tells us that she's been preparing for her inaugural event, the Intel company picnic.

3:50 How creating a space on the internet helps your ground marketing process.

4:50 Mentioned book: Will it Fly by Pat Flynn.

5:30 Ashley scores free swag bag gifts through her mom, an office manager of a dental practice, and through Sue Silvia and Kevin with Oral-B and Crest (Proctor and Gamble).

7:30 Why it's best to have a great personality and get people's contact info at the events.

8:26 The soft opening for Smile and Co. will be Saturday, August 19 and will feature vendors, giveaways, and music. The Grand opening is September 9.

10:14 Shower everyone with a great personality.

11:45 Ashley has purchased t-shirts with the company logo and has boosted them through Facebook. Sign up at Facebook Ignite to learn how to boost posts.

13:49 Explanation of the Instagram algorithm change.

14:25 Ashley spent the week putting together swag bags, folding shirts, and getting supplies for the event.

15:00 How she targeted Intel employees with Facebook's advanced method. She also talks about the email funnel system, and the gifts each subscriber will receive.

17:11 How to ground market to the other vendors at the event.

18:55 Give, give, give before you take, according to Gary Vaynerchuk's book, Jab Jab, Jab, Right Hook.

19:30 Ashley talks about writing the web copy for her new site.

20:35 Why About Us pages shouldn't be about the company.

22:56 Ashley talks about writing and how the blog won't only be about dental work.

25:56 Making YouTube videos.

26:47 Ashley met with Glenda LaMarr of Upper Cloud Media, who advised her to do both a soft opening and a grand opening.

28:50 Samantha Leonard of Stream Dental is going to devise a hiring strategy for her.

30:02 Ashley describes how she is a visionary person and why she needs someone to help her with documentation and implementation details.

30:48 Why she doesn't wa

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Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact us at - [email protected]

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