ian Altman, a former twenty-year CEO, now podcast host, speaker, and co-author of Same Side Selling, discusses the principles of collaborative sales conversations.

Perfect 5-star ratings are not perfect for sales. Todd Caponi, author of The Transparency Sale, explains why transparency sells better than perfection.

Former high-tech executive (and current consultant and coach) Karen Walker talks with host Jim Karrh about how to grow your business with the right internal infrastructure.

Speaker and author Sara Canaday talks about modern leadership lessons in her book "Leadership Unchained: Defy Conventional Wisdom for Breakthrough Performance."

Most professionals would say their business depends upon relationships, yet few take a strategic and economically based approach. David Nour, the author of Relationship Economics and Co-Create, joins Jim to help you bridge the gaps.

Andie Cohen-Healy is the founder of The Feathered Head, a business which makes unique hats and vintage pieces typically incorporating bird feathers. It was a radical departure from her earlier experiences working at Leo Burnett and MTV. Her journey offers many lessons for messaging and marketing when you're making a big professional change.

In this episode, the tables are turned and Jim is the guest. On the IBWA's "H2O In the Know" podcast, Jim Karrh talks about using the everyday conversations in your business as a means for growth.

David Avrin is a popular keynote speaker for customer experience and marketing--and he has a new book titled Why Customers Leave (And How to Win Them Back).

Author, speaker, and leading podcast host Mark Schaefer talks about his new book The Marketing Rebellion -- and how we can best share our message in a marketplace where consumers are in control.

Chris Duke is an entrepreneur who has included the power of stories as a key ingredient to the growth of his business, Anna's Gourmet Goodies. He talks about the evolution of the business as well as stories from his "Outside the Oven" blog and book.