In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture.
Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.
We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.
A conversation like this doesn't come cheap.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
View all episodes
By The Manager's Playbook
5
88 ratings
In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture.
Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.
We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.
A conversation like this doesn't come cheap.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
16,040 Listeners
6,805 Listeners
1,932 Listeners
1,029 Listeners
4,372 Listeners
7,013 Listeners
4,092 Listeners
3,766 Listeners
2,619 Listeners
190 Listeners
1,301 Listeners
10,220 Listeners
39 Listeners
969 Listeners
1,014 Listeners