The Manager's Playbook

In Episode 021, Promogod joins The Manager’s Playbook to deliver a masterclass in modern music marketing. With over 230K Instagram followers and a track record of helping 20,000+ artists, Promo breaks down how to move from making music to building a real business. We get into the power of funnels, the role of fan data, how to retarget the right audience, and why content (not just songs) drives success.

He shares strategies around micro-influencer seeding, playlist growth, D2C monetization, paid ads, and why Forever Fan and EVEN are game-changers for independent artists. Whether you're just starting or scaling, this episode is a blueprint for building long-term momentum in today’s industry.

A conversation like this doesn't come cheap.

What does Lex Borrero mean by "Managers Should Get 50%"?

THE RETURN OF controversial manager Lex Borrero on The Manager's Playbook Podcast! We dive even deeper into what it really takes to manage talent in today’s music industry. From building long-term careers to navigating brand identity and personal sacrifice, Lex offers a raw and honest look at the pressures, loyalty, and discipline required to lead at the highest level.

We explore what it means to stay authentic in an industry that constantly changes, how to develop artists without losing yourself, and why management is more than a job—it’s a lifestyle. Whether you’re an artist, manager, or creative entrepreneur, this episode is filled with sharp insights and hard-earned wisdom from one of the industry’s sharpest minds.

In this episode of The Manager’s Playbook, we sit down with Chris Anokute, the industry veteran behind the success of Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long. As a former major label A&R and artist developer, Chris pulls back the curtain on what it really takes to break an artist—from album creation to the hidden power plays that shape careers.

We dive into the realities of artist development, the role of gatekeepers, and the controversial world of pay-to-play in the music industry. Chris shares insider secrets on how labels manufacture success, the impact of streaming manipulation, and why some artists make it while others get left behind. Whether you're an artist, manager, or just a fan of the business, this episode is packed with raw, unfiltered insights into the music industry's inner workings.

Tune in now to hear the truth behind hit records and the strategies that shape global superstars.

Shoutout to our sponsor: Forever Fan

If you're an artist, manager, or label, stop leaving money on the table. Forever Fan is the ultimate CRM built for the music industry—helping you communicate directly with fans via text and email, track engagement, and optimize campaigns so your biggest supporters never miss a release, tour, or merch drop.Major artists and rising stars alike are already using Forever Fan to sell more tickets, push more streams, and drive real fan loyalty.

Ready to level up your fan engagement?

Check out Forever Fan today: ForeverFanMusic.com

#ForeverFan #FanEngagement #MusicMarketing #TheManagersPlaybook

From Underdog to Superstar: The Unfiltered Truth About Artist Management with Rachelle Jean-Louis

What does it really take to break an artist into the mainstream? Rachelle Jean-Louis, manager of Victoria Monét, reveals the grit, strategy, and relentless hustle behind one of music’s most inspiring come-ups.

From navigating industry gatekeepers to fighting for well-earned recognition, Rachelle takes us inside the high-stakes world of artist management—where every decision can make or break a career. She shares the setbacks, sacrifices, and defining moments that shaped Victoria’s journey, leading to Grammy nominations, the ‘Jaguar’ era, and the cultural phenomenon of ‘On My Mama.’

This is more than just a conversation—it’s an inside look at the unglamorous grind behind success. If you’ve ever wondered what it really takes to build an artist’s legacy, hit play now.

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business and the one person every recording artist needs.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business and how it's INCREDIBLY IMPORTANT to explore the crucial roles of a recording artist manager and a music lawyer in navigating the music industry successfully.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Struggling with spiritual burnout in the fast-paced music industry? Che Kothari, manager to King of Soca Machel Montao discusses effective strategies to help us discover practical tips to reignite your passion and well-being. This guide offers actionable steps to balance your energy, establish healthy routines, and reconnect with your inner purpose. Learn how to navigate the demands of the industry while nurturing your spirit, ensuring sustainable success and fulfillment. Transform your approach to work and life with these essential strategies for overcoming burnout and achieving holistic growth.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook