The Manager's Playbook

In this Clip with Daniel Caesar's team of Matthew Burnett, Jordan Evans and more discover how Daniel Caesar rose to fame as an independent artist, achieving music success without signing to a record label. This video dives into his journey as a self-made artist, navigating the music industry as a TRUE DIY musician! From viral success and hit songs to building a loyal fan base, learn about Daniel Caesar's breakthrough and the strategies behind his music achievements his team created to win BIG!

As an unsigned artist, Daniel Caesar's independent success is a testament to the power of talent and perseverance. Explore how he gained music recognition and grew his career without a label, becoming a prominent indie artist. This story highlights the rise of a self-made musician, showcasing the impact of independent growth and no-label success. Get inspired by his music journey, marketing strategies, and the importance of artist independence in the modern music industry.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to embrace the title of managers. This reluctance stemmed from their primary identity as producers and their dedication to maintaining artistic integrity without being boxed into a conventional managerial role. Their journey illustrates the nuanced dynamics of navigating the music industry while staying true to their creative roots.Throughout their tenure with Daniel Caesar, Burnett and Evans skillfully balanced the challenges of independence and leveraged grant funding to propel his career forward. They deftly handled major record label bidding wars and guided the team through the intense streaming wars between Apple Music and Spotify. Despite Caesar's impressive achievements, including the 'Freudian' Tour, he never went viral for his music alone, highlighting the importance of strategic management. Burnett and Evans' story underscores the complexities of artist management in the modern music landscape, where creativity and business acumen must harmonize.Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Daniel Caesar's hit record "Best Part" featuring H.E.R., sharing insights from conception to creation. They also discuss the collaborative dynamics of co-managing, insights into their partnership with Golden Child Recordings and the structure of the deal of "Best Part" with RCA, and the marketing and promotion strategies that drove the record's success.Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Daniel Caesar's hit record "Best Part" featuring H.E.R., sharing insights from conception to creation. They also discuss the collaborative dynamics of co-managing, insights into their partnership with Golden Child Recordings and the structure of the deal of "Best Part" with RCA, and the marketing and promotion strategies that drove the record's success.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist manager in 2024, discussing the evolving industry landscape and the the debate between commissions and partnerships.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9R

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this episode of The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist manager in 2024, discussing the evolving industry landscape and the the debate between commissions and partnerships.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9R

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip Lex Borrero, Artist Manager for TAINY, and Co-Founder at NEON16 & NTERTAIN, reveals the reasons why great songwriters are often seen as storytellers. Creative geniuses in their own right, these individuals master the songwriting craft by weaving compelling emotion into their music. Join us as we explore how storytelling plays a crucial role in the work of these talented artists.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/4VtA2DkxKqgqwuEL3iDO9R

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip, Tyler Henry, Artist Manager for PARTYNEXTDOOR, WondaGurl, HARV, and Loshendrix, Partner at Range Music, and Co-Founder of the creative hub STURDY, shares his inspiring journey.

Tyler discusses his humble beginnings, relentless work ethic, and the leap of faith he took moving to LA and attending USC for Artist Management, even when no one believed in him. His story is a testament to perseverance and passion in the music industry.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQn

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip, Tyler Henry, Artist Manager (PARTYNEXTDOOR, WondaGurl, HARV, Loshendrix), Partner at Range Music, and Co-Founder of the creative hub STURDY, emphasizes the importance of doing your research and being prepared in the music industry while he delves into his formative years working with Jamil ‘Big Juice’ Davis, Drake and the OVO team.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQn

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this clip, we delve into what it takes to identify a great artist. Highlighting examples such as Rosalía and PARTYNEXTDOOR, the conversation covers the need for a natural draw to the music, an exceptional work ethic, and originality.

We explore the dynamic of managing prolific artists versus influential songwriters, with insights into PARTYNEXTDOOR's creative process, his unique production methods, and his ability to craft hit songs for himself and others. The discussion sheds light on the intricate relationship between managers and artists, and how true passion and dedication set the greats apart.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/5VxH0gPSSTtl6JIKdwLlQn

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook