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This episode is brought to you by Smarsh. AI is transforming how businesses communicate, and compliance can’t fall behind. Smarsh is helping global organizations build defensible, future-ready compliance programs powered by AI. To learn more, visit smarsh.com or download their 2026 AI Insights Report.
Episode recap
Kim Crawford Goodman, CEO of Smarsh, shares her journey from growing up in Chicago during the Civil Rights Movement to leading a global technology company focused on preserving and protecting truth in digital communications. She explains Smarsh’s role in helping highly regulated industries manage and analyze communications across channels using AI-powered tools, and highlights the company’s commitment to accountability, innovation, and customer focus. Kim also reflects on leadership lessons around balancing technology with human connection, navigating change with transparency, and building inclusive teams grounded in integrity.
Bio:
Kim Crawford Goodman is Chief Executive Officer of Smarsh. Under her leadership, Smarsh has strengthened its position as a global leader in AI-powered communications intelligence, helping highly regulated organizations manage risk, modernize compliance, and unlock the value of communications data. With more than 25 years of experience, Goodman is known for leading with empathy and integrity to scale businesses and build high-performing global teams.
Quotes:
Takeaways:
Timestamps:
[00:00:00] AI, Risk, and the Mission to Govern Conversations
[00:04:44] From South Side Chicago to Global CEO
[00:05:47] Smarsh’s Mission: Preserving and Protecting the Truth
[00:09:30] Inside Smarsh: AI Agents, Noise Reduction, and E‑Discovery
[00:16:25] Leading Culture in a World of Slacks, Texts, and AI
[00:19:31] Staying Obsessed with the Customer in a Noisy World
[00:24:25] Transparency, Psychological Safety, and Real Talk on Change
[00:25:07] Hitting Walls: Perseverance, Identity, and Non‑Linear Careers
[00:27:58] Integrity, Inclusion, and Building Diverse Teams That Win
[00:33:55] Know Yourself: Authentic Leadership from Campus to C‑Suite
[00:36:56] Unfiltered Advice for Women of Color Who Want to Lead
[00:36:56] Leading with Love: Know Your People, Know Yourself
[00:38:01] As Much as Things Change, Some Things Stay the Same
[00:39:23] Where to Find Kim and Final Love in Action Sign‑Off
Conclusion:
In a world where AI is accelerating every interaction, Kim Crawford Goodman reminds us that leadership still rises and falls on integrity. Her story shows that preserving truth in business isn’t just a technical challenge; it’s a moral and cultural one, lived out in daily decisions, not slogans. Through Smarsh, she demonstrates how AI can be harnessed to govern communication, reduce risk, and build confidence instead of chaos. Through her personal journey, she models how perseverance, self‑knowledge, and genuine care for people can carry leaders through disruption and disappointment. If you’re serious about leading in the age of AI, this episode will challenge you to build a culture where innovation moves fast—but truth, accountability, and love move faster.
Links/Resources:
Smarsh - https://www.smarsh.com/
Kim Crawford in LinkedIn - https://www.linkedin.com/in/kim-crawford-goodman-69703187/
Smarsh 2026 AI Insights Report – https://www.smarsh.com/reports/2026-compliance-horizon-insights-report
Substack: https://marcelschwantes.substack.com/
LinkedIn: https://www.linkedin.com/in/marcelschwantes/
Twitter/X: https://x.com/MarcelSchwantes
YouTube: https://www.youtube.com/channel/UC9fO2r_ZQ3wy5ie522f-DTQ
Instagram: https://www.instagram.com/marcel.schwantes/
This episode is brought to you by Smarsh. AI is transforming how businesses communicate, and compliance can’t fall behind. Smarsh is helping global organizations build defensible, future-ready compliance programs powered by AI. To learn more, visit smarsh.com or download their 2026 AI Insights Report.
Episode recap
Kim Crawford Goodman, CEO of Smarsh, shares her journey from growing up in Chicago during the Civil Rights Movement to leading a global technology company focused on preserving and protecting truth in digital communications. She explains Smarsh’s role in helping highly regulated industries manage and analyze communications across channels using AI-powered tools, and highlights the company’s commitment to accountability, innovation, and customer focus. Kim also reflects on leadership lessons around balancing technology with human connection, navigating change with transparency, and building inclusive teams grounded in integrity.
Bio:
Kim Crawford Goodman is Chief Executive Officer of Smarsh. Under her leadership, Smarsh has strengthened its position as a global leader in AI-powered communications intelligence, helping highly regulated organizations manage risk, modernize compliance, and unlock the value of communications data. With more than 25 years of experience, Goodman is known for leading with empathy and integrity to scale businesses and build high-performing global teams.
Quotes:
Takeaways:
Timestamps:
[00:00:00] AI, Risk, and the Mission to Govern Conversations
[00:04:44] From South Side Chicago to Global CEO
[00:05:47] Smarsh’s Mission: Preserving and Protecting the Truth
[00:09:30] Inside Smarsh: AI Agents, Noise Reduction, and E‑Discovery
[00:16:25] Leading Culture in a World of Slacks, Texts, and AI
[00:19:31] Staying Obsessed with the Customer in a Noisy World
[00:24:25] Transparency, Psychological Safety, and Real Talk on Change
[00:25:07] Hitting Walls: Perseverance, Identity, and Non‑Linear Careers
[00:27:58] Integrity, Inclusion, and Building Diverse Teams That Win
[00:33:55] Know Yourself: Authentic Leadership from Campus to C‑Suite
[00:36:56] Unfiltered Advice for Women of Color Who Want to Lead
[00:36:56] Leading with Love: Know Your People, Know Yourself
[00:38:01] As Much as Things Change, Some Things Stay the Same
[00:39:23] Where to Find Kim and Final Love in Action Sign‑Off
Conclusion:
In a world where AI is accelerating every interaction, Kim Crawford Goodman reminds us that leadership still rises and falls on integrity. Her story shows that preserving truth in business isn’t just a technical challenge; it’s a moral and cultural one, lived out in daily decisions, not slogans. Through Smarsh, she demonstrates how AI can be harnessed to govern communication, reduce risk, and build confidence instead of chaos. Through her personal journey, she models how perseverance, self‑knowledge, and genuine care for people can carry leaders through disruption and disappointment. If you’re serious about leading in the age of AI, this episode will challenge you to build a culture where innovation moves fast—but truth, accountability, and love move faster.
Links/Resources:
Smarsh - https://www.smarsh.com/
Kim Crawford in LinkedIn - https://www.linkedin.com/in/kim-crawford-goodman-69703187/
Smarsh 2026 AI Insights Report – https://www.smarsh.com/reports/2026-compliance-horizon-insights-report
Substack: https://marcelschwantes.substack.com/
LinkedIn: https://www.linkedin.com/in/marcelschwantes/
Twitter/X: https://x.com/MarcelSchwantes
YouTube: https://www.youtube.com/channel/UC9fO2r_ZQ3wy5ie522f-DTQ
Instagram: https://www.instagram.com/marcel.schwantes/
Episode recap:
Marcel sat down with Margaret C. Andrews to discuss her book "Manage Yourself to Lead Others: Why Great Leadership Begins with Self-Understanding." Margaret discussed leadership derailment and self-awareness, emphasizing that the factors that got leaders to their current positions may not be sufficient for future success. She shared six key questions to help leaders understand themselves and highlighted the importance of self-management, noting that many leadership training programs focus more on technical skills than interpersonal skills.
Bio:
Margaret C. Andrews is a seasoned executive, academic leader, speaker, and instructor. She teaches leadership courses and professional and executive programs at Harvard University and is the founder of the MYLO Center, a private leadership development firm.
Quotes:
Takeaways:
Timestamps:
0:00 – Welcome, episode setup, and introduction of Margaret C. Andrews
2:59 – Margaret’s origin story and wake-up call about self-awareness
7:20 – How lack of self-awareness derails high achievers and careers
17:39 – Six foundational questions for self-understanding and self-management
25:39 – Roadblocks, vulnerability, and why leadership training must go deeper
28:24 – The MYLO process and what it means to lead with love in action
31:32 – Final lessons, being a work in progress, and where to find Margaret
Conclusion:
Today’s conversation showed that great leadership doesn’t begin with a job title or a promotion. It begins with you, with understanding your own story, your values, and even your blind spots. Margaret reminded us that we are all a work in progress, learning and growing as we practice new behaviors and step into the leaders we want to become. The challenge is simple to say but hard to live out: get honest about who you are, manage yourself with intention, and notice how your relationships and results start to shift.
Links/Resources:
Book on Amazon: https://a.co/d/0gzLmPl2
LinkedIn: https://www.linkedin.com/in/margaretcandrews/
Website: https://www.margaretandrews.com/
Substack: https://marcelschwantes.substack.com/
LinkedIn: https://www.linkedin.com/in/marcelschwantes/
Twitter/X: https://x.com/MarcelSchwantes
YouTube: https://www.youtube.com/channel/UC9fO2r_ZQ3wy5ie522f-DTQ
Instagram: https://www.instagram.com/marcel.schwantes/
Episode recap
In this powerful conversation, Marcel sits down with Joshua Freedman, a global leader in emotional intelligence and the CEO of Six Seconds, to explore the ideas behind his new book, Emotion Rules. Drawing from 30 years of research and more than a million emotional intelligence assessments, Joshua shares why he believes we are living through an “emotional recession” and what leaders must do about it.
Joshua discusses how many leaders struggle with old patterns that no longer serve them, especially when moving from being a high-performing doer to a leader who must grow others. Marcel highlights two major shifts leaders must make: from knowing to learning, and from doing to being. The episode closes with a fast-paced speed round and reflections on what it truly means to lead with practical, actionable love in business.
Bio:
Joshua Freedman is CEO and cofounder of Six Seconds, the world’s largest emotional intelligence network. A pioneer in applying EQ to business and social impact, he directs The State of the Heart study, a landmark longitudinal analysis tracking global trends in emotional intelligence, which first identified the “Emotional Recession” – a sustained worldwide decline in emotional and relational capacities affecting wellbeing, engagement, and organizational resilience. His frameworks and tools are used by over a million people in 150+ countries, delivering measurable improvements in performance and culture.
Quotes
Takeaways
Timestamps
00:00:02 – Introduction & Joshua’s Background
00:04:11 – The Emotional Recession
00:07:42 – Emotional Intelligence vs. Emotional Wisdom
00:15:11 – Decline in Key EQ Capabilities
00:18:14 – Fighting Our Emotions
00:23:40 – Emotions as Data & Needs
00:31:04 – Emotions as Advisors, Not Bosses
00:34:24 – Patterns That Keep Leaders Stuck
00:43:03 – The To‑Be List Practice
00:46:22 – Wisdom Lives Within
00:52:39 – Leading with Love
00:54:39 – Final Takeaway
Conclusion
This episode ultimately makes the case that emotional wisdom is not about perfection or sentimentality, but about honestly listening to what our feelings are telling us so we can build more humane, resilient, and high‑performing lives and workplaces; when leaders stop fighting emotions, treat them as data, and model curiosity and courage, they unlock deeper engagement, stronger cultures, and a more sustainable way to navigate a chaotic world.
Links/Resources
Emotion Rules book: https://www.6seconds.org/emotionrules/
Six Seconds - https://www.6seconds.org/
Emotional Wisdom Wheel (Constellation Map): https://www.6seconds.org/emotionrules/wheel/
Episode #191 with Joshua Freedman: https://www.marcelschwantes.com/josh-freedman-emotional-intelligence-and-how-to-use-it-to-get-results-ep-191/
Social Media Links:
https://www.linkedin.com/company/six-seconds/
https://www.instagram.com/6secondseq/
https://www.facebook.com/sixseconds/
Substack: https://marcelschwantes.substack.com/
LinkedIn: https://www.linkedin.com/in/marcelschwantes/
Twitter/X: https://x.com/MarcelSchwantes
YouTube: https://www.youtube.com/channel/UC9fO2r_ZQ3wy5ie522f-DTQ
Instagram: https://www.instagram.com/marcel.schwantes/
Episode recap
Don’t forget Marcel’s special offer to join his Substack community for $8.00/month. Subscribe here: https://marcelschwantes.substack.com/subscribe
In this solo episode, Marcel Schwantes discussed the impact of fear in the workplace, explaining how it stifles creativity, innovation, and collaboration. He highlighted that fear-based environments lead to disengagement, turnover, and low morale, while human-centered leadership fosters psychological safety and trust. Marcel emphasized the importance of leaders addressing their blind spots and modifying behaviors to create a positive workplace culture. He stressed that hiring and developing leaders based on technical competence alone is insufficient, urging a focus on humanity and human-centered attributes. Marcel encouraged listeners to subscribe to his Substack for further insights on effective human-centered leadership.
Bio:
Marcel Schwantes is a leadership coach, speaker, author, and advocate for more humane workplaces. He partners with organizations tired of burnout, disengagement, and hollow cultures — and ready to build something better.
Marcel’s work includes:
Marcel is the author of Humane Leadership: Lead with Radical Love, Be a Kick-Ass Boss. Whether coaching a CEO or training a leadership team, Marcel’s #1 goal is the same: To help leaders become the kind of people others want to follow.
Episode Timeline:
[00:03] Introduction: Why fear remains a workplace epidemic
Quotes:
Key Takeaways:
Conclusion:
Fear quietly shrinks organizations from the inside out. It limits creativity, slows innovation, and pushes good people toward burnout and disengagement. Marcel’s message is clear: if you care about performance, profitability, and long-term growth, you must care about human-centered leadership. The future of leadership isn’t louder authority or tighter control — it’s building environments where people feel safe enough to contribute their best thinking.
The question every leader must ask:
Am I creating safety — or am I creating fear?
Because that answer determines everything.
Resources:
The book: https://www.amazon.com/Humane-Leadership-Lead-Radical-Kick-Ass-ebook/dp/B0CWG3PTL4/
Substack: https://marcelschwantes.substack.com/
LinkedIn: https://linkedin.com/in/marcelschwantes/
X: https://x.com/MarcelSchwantes
YouTube: https://youtube.com/@MarcelSchwantes1
Instagram: https://instagram.com/marcel.schwantes/
Dr. James Doty Episode: https://www.marcelschwantes.com/dr-james-doty-the-neuroscience-of-manifestation/
Episode recap
Don’t forget Marcel’s special offer to join his Substack community for $8.00/month. Subscribe here: https://marcelschwantes.substack.com/subscribe
In this solo episode, Marcel Schwantes discussed the impact of fear in the workplace, explaining how it stifles creativity, innovation, and collaboration. He highlighted that fear-based environments lead to disengagement, turnover, and low morale, while human-centered leadership fosters psychological safety and trust. Marcel emphasized the importance of leaders addressing their blind spots and modifying behaviors to create a positive workplace culture. He stressed that hiring and developing leaders based on technical competence alone is insufficient, urging a focus on humanity and human-centered attributes. Marcel encouraged listeners to subscribe to his Substack for further insights on effective human-centered leadership.
Bio:
Marcel Schwantes is a leadership coach, speaker, author, and advocate for more humane workplaces. He partners with organizations tired of burnout, disengagement, and hollow cultures — and ready to build something better.
Marcel’s work includes:
Marcel is the author of Humane Leadership: Lead with Radical Love, Be a Kick-Ass Boss. Whether coaching a CEO or training a leadership team, Marcel’s #1 goal is the same: To help leaders become the kind of people others want to follow.
TIMESTAMPS
[00:03] Introduction: Why fear remains a workplace epidemic
3 BEST QUOTES
KEY TAKEAWAYS
CONCLUSION
Fear quietly shrinks organizations from the inside out. It limits creativity, slows innovation, and pushes good people toward burnout and disengagement. Marcel’s message is clear: if you care about performance, profitability, and long-term growth, you must care about human-centered leadership. The future of leadership isn’t louder authority or tighter control — it’s building environments where people feel safe enough to contribute their best thinking.
The question every leader must ask:
Am I creating safety — or am I creating fear?
Because that answer determines everything.
Resources:
The book: https://www.amazon.com/Humane-Leadership-Lead-Radical-Kick-Ass-ebook/dp/B0CWG3PTL4/
Substack: https://marcelschwantes.substack.com/
LinkedIn: https://linkedin.com/in/marcelschwantes/
X: https://x.com/MarcelSchwantes
YouTube: https://youtube.com/@MarcelSchwantes1
Instagram: https://instagram.com/marcel.schwantes/
Dr. James Doty Episode: https://www.marcelschwantes.com/dr-james-doty-the-neuroscience-of-manifestation/
Episode recap
Don’t forget Marcel’s special offer to join his Substack community for $8.00/month. Subscribe here: https://marcelschwantes.substack.com/subscribe
In this solo episode, Marcel argued that compassion is a core leadership strength, not a soft extra, and that alleviating others’ pain and suffering is a leader’s real work. Through examples like Jeff Weiner and Phil Lynch during 9/11, he showed how leaders who prioritize people, communicate openly, and make space for emotion build stronger, more connected organizations. When leaders show up in hard moments, teams heal faster and perform better.
Bio
Marcel Schwantes is a leadership coach, speaker, author, and advocate for more humane workplaces. He works with organizations that are tired of burnout, disengagement, and hollow cultures — and ready to build something better.
Marcel’s work includes:
Marcel is the author of Humane Leadership: Lead with Radical Love, Be a Kick-Ass Boss. Whether coaching a CEO or training a leadership team, Marcel’s #1 goal is the same: To help leaders become the kind of people others want to follow.
Timestamps
[00:03] Why “soft skills” like compassion are actually essential leadership skills
[01:05] Command-and-control vs. compassion: why old leadership models fail
[02:00] Jeff Weiner on compassion as a lifelong practice, not a buzzword
[02:52] Dr. James Doty’s definition of compassion and the science behind it
[03:45] What compassionate leadership looks like in practice
[04:32] 9/11 and Reuters: setting the scene for Phil Lynch’s defining moment
[05:25] “People first, then customers, then the business” — a new priority in crisis
[06:20] Keeping people informed, safe, and emotionally supported
[07:15] Making space for grief, fear, and honest emotions at work
[08:10] How compassion shaped Reuters’ culture and rippled to customers
[08:30] Final reflection: Are you willing to be present with people when they’re suffering
Key Quotes
Key Takeaways:
Compassion is often dismissed as “soft,” but it is one of the hardest and most strategic skills to master. It directly impacts engagement, trust, and long-term performance.
It’s not enough to notice someone’s pain. Compassion means seeing the suffering and intentionally acting to alleviate it—in conversations, decisions, and policies.
Research highlighted by Dr. James Doty shows compassion is a powerful antidote to loneliness, depression, anxiety, and addiction, all of which show up at work.
During 9/11, Phil Lynch’s mantra—“People first, then customers, then the business”—became a north star for Reuters. Compassion isn’t theoretical; it’s how leaders rank their priorities when it matters most.
By being open about what he and his team were feeling, Lynch gave others permission to feel and express their own grief and fear, creating psychological and emotional safety.
When leaders intentionally make room for grief, questions, and honesty, they shape a culture where people feel seen, heard, and valued—and are proud to belong.
Compassionate leadership is ultimately love expressed through behavior: how you decide, how you listen, how you show up for people when they’re struggling.
Conclusion
Marcel’s message in this episode is straightforward and challenging: the future of leadership is compassion in action. In a world where mental health struggles and emotional pain are everywhere, leaders can no longer hide behind metrics and control.
The story of Phil Lynch shows that when leaders put people first, especially in the darkest moments, they create cultures of trust, pride, and deep human connection. Compassion is not about being nice for its own sake; it is about being courageously present with suffering and choosing actions that reduce it.
If you want your organization to come alive from the inside out, start with one question: How am I shaping the emotional culture around me—and am I willing to be present when people hurt? That’s where real leadership—and love in action—begins.
Resources:
Guest Mentioned:
Dr. James Doty – Neurosurgeon and compassion researcher; previously featured on the show (link to that episode will be added to the show notes)
People Referenced:
Jeff Weiner – Former CEO of LinkedIn, advocate for compassion as a core leadership skill
Phil Lynch – Former president of Reuters America, whose leadership during 9/11 exemplified compassion in crisis
The book: https://www.amazon.com/Humane-Leadership-Lead-Radical-Kick-Ass-ebook/dp/B0CWG3PTL4/
Substack: https://marcelschwantes.substack.com/
LinkedIn: https://linkedin.com/in/marcelschwantes/
X: https://x.com/MarcelSchwantes
YouTube: https://youtube.com/@MarcelSchwantes1
Instagram: https://instagram.com/marcel.schwantes/
Dr. James Doty Episode: https://www.marcelschwantes.com/dr-james-doty-the-neuroscience-of-manifestation/
Episode recap
This episode focused on hope in the workplace, starting with a discussion with Dr. Alex Lovell, head researcher and vice president at the O.C. Tanner Institute, and covering a recent O.C. Tanner study that revealed a decline in employee hopefulness. Marcel transitioned to a lively conversation with Jen Fisher, author of Hope Is the Strategy, and one of the world's first chief well-being officers. They explored how leaders can cultivate hope by using language that builds rather than kills hope, emphasizing curiosity, empathy, and transparency. Jen explained that hope requires clear goals, acknowledgment of current reality, and identifying multiple pathways to achieve those goals. They also discussed the limitations of wellness programs alone in improving employee well-being and the need to address cultural and behavioral factors in the workplace. The conversation concluded with Jen encouraging listeners to become "hope dealers" by helping others identify possibilities and support their potential.
Bio:
Jen Fisher is a global authority on workplace well-being, the founder and CEO of The Wellbeing Team and the author of Hope Is the Strategy: The Underrated Skill That Transforms Work, Leadership, and Wellbeing.
Dr. Alex Lovell is the Vice President of the O.C. Tanner Institute and a political psychologist focused on the human side of work—specifically, how organizations can better foster appreciation, identity, belonging, and fulfillment to unlock human potential.
Quotes:
Alex Lovell
Jen Fisher
Takeaways:
Timestamps:
0:00 — Welcome to the Love and Action Podcast
0:33 — Topic Introduction: Hope
2:05 — Introducing Dr. Alex Lovell
4:06 — AI Helping Us to Find Solutions
8:20 — Key Findings: Hopelessness at Work
11:10 — Generational Divide in Hope
14:10 — Gen Z and the Need to Feel Seen
18:05 — Inclusion, Belonging, and Recognition
20:10 — Engagement Link: Hope Drives Performance
22:05 — Practical Solutions: Connection and Relationships
23:10 — Practical Solutions: Goals and Small Wins
24:05 — Where to Find the Report + Resources
23:30 — Jen’s Story: Burnout, Cancer, Caregiving
29:42 — Setting Clear Goals
32:11 — Be the leader Setting Examples
37:10 — Hope as Strategy: Goals, Pathways, Agency
40:10 — Hope in Practice: Leadership Communication
44:07 — Language of Hope: Builders vs Killers
46:00 — Hope Dealers and Possibility Thinking
48:13 — Leading with the Whole Truth
55:15 — Why Wellness Programs Aren’t Enough
55:15 — Human is the Path Forward in Leading Organizations
1:00:05 — Final Takeaways & Closing
Conclusion:
Hope is not wishful thinking, and it is not a soft leadership trait reserved for idealists. It is a disciplined, practical skill that drives engagement, fuels resilience, and restores belief in the future of work. From global research to personal recovery stories, this episode makes one thing clear: when leaders cultivate belonging, speak possibility, and tell the whole truth, people perform differently. In a time when burnout is rising and uncertainty is constant, hope becomes the competitive advantage. The leaders who choose to become hope dealers will not only transform their teams, but they will also shape the future of work itself.
Links/Resources:
Dr. Alexander Lovell: https://www.linkedin.com/in/alexanderlovell/
OC Tanner Global Culture Report: https://www.octanner.com/global-culture-report
Jen Fisher website: www.jen-fisher.com
Jen Fisher on LinkedIn: www.linkedin.com/in/jen-fisher-cwbo/
WorkWell Podcast with Jen Fisher: https://podcasts.apple.com/us/podcast/the-workwell-podcast/id1381561571
O.C. Tanner website: https://www.octanner.com/
O.C. Tanner Global Culture Report: https://www.octanner.com/global-culture-report
Inc. Article Summary: https://www.inc.com/marcel-schwantes/human-resources-hopelessness-epidemic-work-leadership/91246729
Episode #112 with Jen Fisher: https://www.marcelschwantes.com/jen-fisher/
Jen Fisher’s Book “Hope Is the Strategy: The Underrated Skill That Transforms Work, Leadership, and Well-Being”: https://a.co/d/0glJUsxN
Substack: https://marcelschwantes.substack.com/
LinkedIn: https://www.linkedin.com/in/marcelschwantes/
Twitter/X: https://x.com/MarcelSchwantes
YouTube: https://www.youtube.com/channel/UC9fO2r_ZQ3wy5ie522f-DTQ
Instagram: https://www.instagram.com/marcel.schwantes/
Episode recap
Don’t forget to subscribe to my Substack for exclusive access to tools, action plans, long-form articles, book content, and coaching resources to level up your leadership! Subscribe here.
In this episode, Marcel interviewed Frank Danna and Chris Pitre, co-authors of "Love as a Change Strategy," discussing their book's themes and their experience at Softway, a technology company that transformed from a toxic culture to a human-centered organization. The conversation explored how embracing discomfort, prioritizing relationships, and practicing empathetic curiosity can lead to successful organizational change. Frank and Chris shared personal stories about their own transformation journeys and how they apply these principles at Softway. They discussed the importance of leaders modeling change behavior and the role of AI in enhancing human connection at work. The authors emphasized that change should be led, not managed, and highlighted the need for leaders to be intentional with their words and actions.
Guest Bio
Chris Pitre is Vice President at both Culture+ and Softway. Chris has spent his career helping companies reimagine how they work, focusing on how they treat their people and communicate.
Frank Danna serves as the Marketing Director at Softway and is the Co-Founder of Culture+, where he helps leaders transform their leadership through love, empathy, and behavior-based change.
Quotes:
Takeaways:
Timestamps:
00:00:02 Introduction and Softway’s turnaround story
00:03:30 Welcoming guests Frank Danna and Christopher Pitre
00:03:55 Frank’s story: from imposter syndrome to belonging
00:05:26 Chris’s story: corporate “robot,” stroke, and the power of workplace community
00:11:36 What Softway does and its evolution to AI-focused transformation
00:15:02 What people get wrong about love as a change strategy and why change fails
00:21:53 The six principles of change
00:24:00 Embracing discomfort and why leaders must feel uneasy
00:27:12 How leaders become the blockers of change
00:31:06 Personal transformation, accountability, and resistance as unheard voices
00:36:21 Rabbit hole: traditional male leadership, narcissism, and the cost to culture
00:40:13 Can AI actually increase humanity and love in the workplace?
00:43:35 Have we missed any essential questions?
00:44:55 Practical ways to lead with love day in and day out
00:47:39 Final takeaways: be like the buffalo and don’t manage change—lead it
00:50:15 Teasing the third book in the series
00:51:08 Where to learn more about Softway, the books, and the podcast
Conclusion:
Love isn’t a soft extra in business—it’s the toughest, most practical strategy for real change. This episode shows how embracing discomfort, listening with empathy, and leading like a “buffalo” through the storm can turn a toxic culture into a place of belonging and growth. Frank and Chris prove that when leaders go first, drop their ego, and put people at the center, both performance and humanity rise. AI, handled with a humane-first mindset, becomes a catalyst—not a threat—for more meaningful, human work. Take what you’ve heard today and decide: will you manage change from a distance, or step in and lead it with love?
Links/Resources:
Softway: https://www.softway.com/
Culture+: https://www.culture-plus.com/
Love as a Strategy: https://www.loveasastrategy.com/
Softway LinkedIn: https://www.linkedin.com/company/teamsoftway/
Culture+ LinkedIn: https://www.linkedin.com/company/culture_plus/
Love as a Change Strategy: https://loveasachangestrategy.com/
Love as a Business Strategy: https://www.loveasabusinessstrategy.com/
Frank Danna on LinkedIn: https://www.linkedin.com/in/frankDanna/
Chris Pitre on LinkedIn: https://www.linkedin.com/in/chrispitre/
Episode 183 with the CEO of Softway, Mohammad Anwar: https://www.marcelschwantes.com/mohammad-anwar-love-as-a-business-strategy-ep-183/
Substack: https://marcelschwantes.substack.com/
LinkedIn: https://www.linkedin.com/in/marcelschwantes/
Twitter/X: https://x.com/MarcelSchwantes
YouTube: https://www.youtube.com/channel/UC9fO2r_ZQ3wy5ie522f-DTQ
Instagram: https://www.instagram.com/marcel.schwantes/
Episode recap
In this episode, Marcel talks with Robert Glazer, author of The Compass Within, about why core values are essential for effective leadership and meaningful work. Robert explains the difference between aspirational values and actionable core values—non-negotiable principles that guide real decisions and behavior. They explore how values alignment boosts employee engagement, strengthens trust in leaders, and reveals whether an organization’s stated values actually match what it rewards in practice.
The conversation also dives into authenticity, emotional honesty, and how early life experiences shape our values and sense of purpose. Robert shares a practical framework and reflective questions to help people clarify their true core values, arguing that clarity leads to better decisions, healthier leadership, and deeper personal fulfillment. The episode closes with Robert’s mission to help more people discover their “true north” and live with greater integrity and intention.
Bio:
Robert Glazer is a globally recognized entrepreneur, speaker, and author. He is the founder and former CEO of a $50M marketing agency with an award-winning, values-driven culture, and the author of multiple bestsellers, including Elevate and Elevate Your Team. His inspirational newsletter, Friday Forward, reaches over 200,000 readers weekly.
Quotes:
Takeaways:
Timestamps:
00:00:00 – 00:02:30 Opening, sponsor message, and Marcel’s setup about authenticity and alignment
00:02:30 – 00:05:56 Introducing Robert Glazer and the story behind The Compass Within
00:05:56 – 00:07:12 Robert’s personal story and how purpose is tied to pain
00:07:12 – 00:14:46 Why this book now, tribalism, and what people get wrong about values
00:14:46 – 00:17:25 Core values, culture, and how companies really reward behavior
00:17:25 – 00:21:17 Data, research, and why values alignment matters at work and in life
00:21:17 – 00:31:43 The six core values questions and live exercise revealing Marcel’s value of authenticity
00:31:43 – 00:36:25 Robert’s own core values and how they play out in his life and leadership
00:36:25 – 00:36:58 The hardest parts of doing core values work and why there is no shortcut
00:36:58 – 00:39:13 Speed round: what makes Robert smile, who inspires him, and bold life choices
00:39:13 – 00:41:00 How to lead with love, Robert’s final takeaway, and where to find his work
Conclusion:
This episode makes one thing crystal clear: if you do not define your values, the world will do it for you. Robert Glazer shows that core values are not fluffy slogans, but the invisible rails that quietly direct every major choice you make. Once you illuminate those rails, you can stop bouncing off the walls of the tunnel and start driving your life and leadership with intention. The stories, data, and live coaching moment with Marcel prove that this inner work is both emotional and incredibly practical. Listen in, then dare yourself to turn on your own “compass within” and see what needs to change.
Links/Resources:
Website: https://robertglazer.com/
Book: https://robertglazer.com/compass/
Core Values Course: www.corevaluescourse.com
Get the Six Questions: https://robertglazer.com/six/
LinkedIn: https://www.linkedin.com/in/glazer
From the publisher's feed
The Marcel Podcast (formerly 'Love In Action') is where leadership meets human flourishing.
Hosted by leadership coach, global speaker, and author Marcel Schwantes, each episode features bestselling authors, leading researchers, innovative executives, and inspiring changemakers who share practical, evidence-based insights for leading well and living well in the age of AI.
Whether you're leading a team, an organization, or simply striving to become your best self, you'll discover ideas, tools, and conversations to help you flourish at work, at home, and in life.
Because when people flourish, organizations thrive—and the world becomes a better place.

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