Jesse Noyes, Senior Marketing Leader, joins the Content Pros Podcast to discuss the evolution of content marketing, the makeup of the modern CMO, and content velocity versus volume.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip Experience
• Clear Voice
• Convince & Convert: The Business of Story

In This Episode

• Why the diversifying abilities of marketing professionals means a shift in the background and focus of CMOs
• How good organizational structure leads to high velocity content
• Why strategy means ruthless prioritization in a multi-functional environment
• The rise and fall of brand journalism
• How collaboration between marketing operations, analytics, and sales leads to a decrease in departmental contention

Resources

• Jesse Noyes on Twitter: @noyesjesse

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Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Experience 2016
• Convince & Convert: The Business of Story

In This Episode

• Why making every marketing dollar count means measuring content
• How educational content leads customers down the funnel
• Why proving ROI means content attribution
• How mapping your content leads to a profitable content team
• Why compounding returns on your marketing means owning your community

Resources

• Stat of the Week: There's No ROI If You Can't Count the Money
• Dave Rigotti on Twitter: @drigotti
• Bizible
• Why Your Sales Funnel Is Probably Upside Down

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Brian Fanzo, CEO of iSocialFanz LLC, joins the Content Pros Podcast to share his successful approach to building community, engaging fans, and closing sales with live video.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story Podcast

In This Episode

• Why an evolving culture means a more casual, humanistic approach to content
• How a growing variety of social video platforms leads to social marketing segmentation
• Why a successful social engagement strategy means thinking like a fan
• How building a community doesn't mean building a following
• Why live video needs its own strategy

Resources

• Stat of the Week: Cisco VNI: Video Will Account for 85% of North American Internet Traffic in 2020
• Brian Fanzo on Twitter: @iSocialFanz
• iSocialFanz LLC
• Ustream.tv
• Livestream.com
• Twitch
• YouNow

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Mike Templeman, Founder and CEO of Foxtail Marketing, joins the Content Pros Podcast to discuss the advantage of experience optimization and tailoring content to fit the reality of your customer's behavior.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: Business of Story

In This Episode

• Why a perfectly optimized keyword doesn't automatically mean a huge increase in sales
• How a close review of your lead sources can lead to a complete reframining of your website focus
• The necessary disappearance of your marketing secret sauce
• Why quantifying experience means following the actions of your customers
• How looking at bounce rate and pages per session leads to vital data for optimizing experience

Resources

• Stat of the Week: Google's “Mobile-Friendly” Update Could Impact Over 40% Of Fortune 500 Websites
• Mike Templeman on Twitter, Facebook, LinkedIn, Google+
• Foxtail Marketing on Facebook, Twitter, Google+, LinkedIn, YouTube
• The Fox Den
• SEO is now 'Search Experience Optimization'

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Dave Gerhardt, Marketing Lead at Drift.com, joins the Content Pros Podcast to discuss his revolutionary approach to marketing: killing gated content, removing lead forms, and nurturing sales outside of the traditional funnel method.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• The Uberflip Experience
• Convince & Convert: Business of Story Podcast

In This Episode

• How gated content leads to lost sales from the modern consumer
• Why succeeding in marketing means remembering what it's like to be a consumer
• How simplifying metrics leads to clearer and more obtainable marketing goals
• Why using product qualified leads (as opposed to the standard MQLs) means more organic growth
• How a change in email tone and appearance can lead to more appealing content on a human level

Resources

• Dave Gerhardt on Twitter: @davegerhardt
• Drift.com
• Content, Shares, and Links: Insights from Analyzing 1 Million Articles
• OKDork.com
• The Huge Mistake We Had Been Making With Our Emails

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Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

In This Episode

• Why good content strategy means higher-level focus
• How repurposing old successful content leads to increased customer engagement
• Why planning for next year means working in a state of constant analysis and evaluation
• How MQLs indicate content plan effectiveness
• Why gated content isn't the only way to capture a prospect's information

Resources

• Jeff Cohen on Twitter: @jeffreylcohen
• Oracle Marketing Cloud
• Oracle Eloqua

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Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

In This Episode

• How having a former journalist with narrative expertise on staff leads to thought-provoking and actionable content
• Why being thoughtful with content means more than just getting a good story
• How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel
• Why landing larger accounts doesn't require tens of thousands of leads

Resources

• Nick Stein on Twitter and LinkedIn
• Vision Critical
• Business of Story Podcast

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Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

In This Episode

• How two focused personas can lead to 70% target market reach
• How the sales funnel leads to smarter blog structure
• Why an effective content team means a well-structured marketing department
• How a basic blog structure leads to easy adaptation and expansion to new verticals

Resources

• Jim D'Arcangelo on Twitter: @JimDArcangelo2
• Booker.com
• The Booker Blog
• HireFrederick.com
• SheBOOM
• NextWave SMB

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Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, joins the Content Pros Podcast to give guidance and business hacks on creating an effective, realistic, and engaging brand strategy.

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

• How a well documented content strategy plan leads to effective content, brand buy-in, and advocate recruitment
• Why a strategy plan does not mean a big, awful, multiple tabbed binder that collects dust
• How combing through non-digital archives can lead to easy content that fascinates
• Why a successful strategy can result in having a literal paper map in your pocket

• Nick Westergaard on Twitter, Facebook, LinkedIn, Instagram, and SlideShare
• Brand Driven Digital
• Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
• The Business of Story Podcast
• The Growth Show Podcast
• Start With Why

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to share his revolutionary approach to flipping the sales funnel on its head, embracing the competition, and the importance of converting ex-prospects into advocates.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

In This Episode

• How the most popular approach to sales is leading to a decrease in customers
• Why challenging the status quo means embracing the competition
• How losing prospects leads to gaining advocates
• Why building a community means proactively adding value to you customer's day

Resources

• Sangram Vajre on Twitter: @sangramvajre
• #FlipMyFunnel on Facebook, Twitter, and Slack
• Creating the First Ever MarTech "Customer Experience" Stack
• Terminus
• Vidyard
• Jill Rowley

Visit ContentProsPodcast.com for more insights from your favorite content marketers.