Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston Press

He’s a total genius. 

You’re going to love this episode!!!

ON THE MENU:

1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”

2. How To Have Hard Conversations with Sainsbury’s, Tesco or Waitrose: Don’t ignore the hard stuff, get straight to the point 

3. How to Fire People Correctly: “Ruthless in decision making, generous in execution” 

4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders

5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third 

6. Product before brand, you can layer a brand around a product 

7. Seth Godin Positioning Rule: Competitors must become your colleagues 

8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?

9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”

10. Biggest Challenger Brand Mistake: “Don’t build a bad version of a corporate organisation”

11. Byron Sharpe’s Mental availability vs physical availability unpacked 

12. Green & Blacks Scaffolding of Ideas: Niche <> Mainstream 

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