How do we determine the performance of our Instagram stories?  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Watch Throughe Rate"!

Definition: Watch Through Rate measures the % of people who follow your IG stories all the way to the end!

To see the carousel version, visit my Linkedin Post (link in the description below)!

Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv

How do we determine the effectiveness of our location-based ads?  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Navigation Rate"!

Definition: Navigation Rate measures the % of people who navigate to your location via waze!

To see the carousel version, visit my Linkedin Post (link in the description below)!

Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-navigation-rate-activity-6912676412302766080-s-PR

How do we determine the proportion of people who have opted out of your email list?  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Unsubscribe Rate"!

Definition: Email Unsubscribe Rate measures the % of people that has unsubscribed from our email list? 

To see the carousel version, visit my Linkedin Post (link in the description below)!

Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-email-unsusbcribe-rate-activity-6895205406293979136-LopF

How do we determine the proportion of people who have forwarded our email to others? In comes Forwarding Rate! In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Forwarding Rate"!

Definition: Email Forwarding Rate measures the % of people who have forwarded our email to others?

To see the carousel version, visit my Linkedin Post (link in the description below)!

How do we determine the effectiveness of our lead generation ads? In comes Leads Conversion Rate!  In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Leads Conversion Rate"!

Definition: Lead Conversion Rate measures the % of visitors that have became our leads

To see the carousel version, visit my Linkedin Post (link in the description below)!

Linkedin Post: thttps://www.linkedin.com/posts/yeexuenhong_what-is-leads-conversion-rate-activity-6889915510318796801-S3KC

How do we determine customers that added items to the shopping cart but did not make a purchase? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cart Abandonment Rate"!

Definition: Cart Abandonment Rate measures the % of customers that add items to the cart but leave the website before making a purchase!

To see the carousel version, visit my Linkedin Post (link in the description below)!

Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-cart-abandonment-rate-activity-6883777473180426240-WMM_

#digitalmarketing #metrics #marketing #jargonbuster #cart #ecom #cartabandonmentrate #ecommerce #addtocart #metricsmadesimple #optimisation #marketingmadesimple #digitalmarketinglife #brand

HHow do we determine target audience preference on our AR filters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Capture Rate"!

Definition:Capture Rate % measures user engagement with your AR filter based on total amount of impressions and "captures", a.k.a. taking photo or vidoe with your AR filter

To see the carousel version, visit my Linkedin Post (link in the description below)!

Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-capture-rate-activity-6882233336136302592-s8Iu

#digitalmarketing #metrics #marketing #jargonbuster #facebook #instagram #snapchat #augmentedreality #ARfilters #ARfilter #metricsmadesimple #ARmarketing #organicmarketing #marketingmadesimple #digitalmarketinglife #brand #reach #content

How do we determine the content preference of our followers on TikTok? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Post Reach Percentage"!

Definition: Post Reach % measures your target audience content preference, a metric that tends to be used for brand awareness objective

To see the carousel version, visit my Linkedin Post (link in the description below)!

Linkedin Post: hhttps://www.linkedin.com/posts/yeexuenhong_what-is-post-reach-percentage-tiktok-activity-6880441071948705792-pKu6

How much does it cost for me to get my target audience to see my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "CPM (Cost Per Thousand Impressions)"!

Definition: CPM (Cost Per Thousand Impressions) measures how much does it cost for your ad to be seen by your target audience (per thousands), a metric that tends to be used for brand awareness objective

To see the carousel version, visit my Linkedin Post (link in the description below)! 

Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-cost-per-impression-activity-6820201039409623040-1mwV#digitalmarketing

How do we determine customer satisfaction towards our brand? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Net Promoter Score"!

Definition: Net Promoter Score measures your customer satisfaction towards your brand 

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-net-promoter-score-activity-6864958837078798336-CXZI

#digitalmarketing #metrics #marketing #jargonbuster #facebookads #metricsmadesimple #NPS #netpromoterscore #marketingmadesimple #digitalmarketinglife #customersatisfaction #brand