How can I measure our viewer's ability to recall our brand after we've launched our brand awareness campaign? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Ad Recall Lift"!

Definition: Ad Recall Lift measures how memorable is your ad towards your target audience powered by FB algorithm

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-ad-recall-lift-activity-6830123039934554112-OAXf

#digitalmarketing #metrics #marketing #jargonbuster #facebookads

How can I assess the viewers’ content preference after my audience have seen my Snapchat stories? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Fall Off Rate"!

Definition: Fall Off Rate measures the difference in 1st and subsequent story views within Snapchat

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-fall-off-rate-activity-6878285572780236800-vog-

#digitalmarketing #metrics #marketing #jargonbuster

How do we know our content on Twitter is working well with our target audience? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Twitter Engagement Rate"!

Definition: Twitter Engagement Rate measures how engaged are your audience towards your twitter content (favorites + retweets + mentions)

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-thruplay-activity-6844144268572004352-yez8/ #digitalmarketing #metrics 

#marketing #jargonbuster #metricsmadesimple #twitterengagementrate #twitter #tweet #marketingmadesimple #digitalmarketinglife #socialmedia

How does social media platforms attribute completion of video views as we are running video ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Thruplay"!

Definition: Cost Per Thruplay measures the cost of a person to view our video to completion (or >= 15 seconds of the video) 

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-thruplay-activity-6844144268572004352-yez8/

How can I assess the amount of clicks out of the ads platform after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Outbound Clickthrough Rate"!

Definition: Outbound Clickthrough Rate measure how often people who see and clicked on your ad to visit an external destination

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-outbound-ctr-activity-6875327236673810432-CnQd

How do we determine quality content that can encourage users to subscribe to our newsletters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Opt-In Rate"!

Definition: Email Opt-In Rate measures the number of customers opted in for our email newsletter after seeing our content

To see the carousel version, visit my Linkedin Post (link in the description below)!

How do we determine our target market's content preference on Pinterest? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Daily Active User"!

Definition: Save Rate measure the content popularity on Pinterest based on the number of saves done by the users

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-save-rate-pinterest-activity-6867789965514936320-_IlS

How do we determine our search ads’ market share in the search results page? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Search Impression Share %"!

Definition: Search Impression Share % is the no.of impressions received divided by no.of potential impressions received

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-search-impression-share-activity-6857195003068993537-2Kkm

How do we determine the quality of our content on Reddit in terms of user engagement? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Karma"!

Definition: Karma measure the overall quality of reddit content based on the final difference between upvotes and downvotes

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-karma-reddit-activity-6870258356997754880-5V8u

How would I be able to examine and identify contents that can maximize user's stickiness towards my platform? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Daily Active User"!

Definition: Daily Active Users measure the amount of people that are using your platform daily?

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-daily-active-user-dau-activity-6849977435103076353-cuAn