The Marketing Guy

By Yee Xuen Hong

I am Yee Xuen, an e-com paid social marketer & creative strategist that enjoys exploring and talking about performing ad creatives, influencer marketing, paid social platform, landing pages with a... more

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FAQs about The Marketing Guy:

How many episodes does The Marketing Guy have?

The podcast currently has 47 episodes available.

The Marketing Guy episodes:

January 03, 2022 What is Churn Rate?
Why are we losing followers? How do we identify the contents that are not performing well within the time period? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Churn Rate"!
Definition: Churn Rate measures the % of customers I have lost within a specified time period!
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-churn-rate-activity-6826783821103534080-ANR5
...more
3min
December 27, 2021 What is Open Rate?
How can I measure our email marketing efforts based on no. of people who have opened my emails after I've delivered them? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Open Rate"!
Definition:
Open Rate measures how many people actually opened the emails after I have sent it to them

To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-open-rate-activity-6832968235881766912-VAvC
...more
3min
December 20, 2021 What is View Through Conversion?
How can I account for those users that only became my customers after they saw but didn't click on my Visual Ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "View Through Conversion"!
Definition:
View Through Conversion is how many people converted (performing a certain action, e.g. clicks) after viewing your display ads

To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-view-through-conversion-activity-6823933257613238272-vVQ5
...more
5min
December 13, 2021 What is Frequency?
What Is Frequency? How Does It Help Me When I'm Running Ad Campaigns? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Frequency"!
Definition:
Frequency is the amount of times the same person sees your ad?

To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-frequency-activity-6818378774418202624-XyLF
...more
3min
December 11, 2021 What Is Cost Per Lead?
How can I assess the cost of obtaining potential prospects (leads) from my marketing campaign efforts? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Lead"!
Definition:
Cost Per Lead is the cost we pay to obtain a potential customer (a.k.a. a lead)

To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-lead-activity-6837617093052129281-n1MM
...more
3min
November 29, 2021 What is Click-through rate?
How can I assess the amount of clicks to my website after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Clickthrough rate"!

Definition:
Clickthrough rate is the % of people who actually click on your ad after seeing it

To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/feed/update/urn:li:activity:6841294026457669633/
...more
4min
November 28, 2021 What is Bounce Rate?
With so many marketing metrics out there, what do they mean and how can they be applied to our day-to-day marketing activities? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Bounce Rate"!
Definition:
Bounce Rate is the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/in/yeexuenhong/detail/featured-list/urn:li:fsd_profile:ACoAACPWpscB4h1cSrfG1mp6GzRK6K9lsghFcuo/

...more
6min

FAQs about The Marketing Guy:

How many episodes does The Marketing Guy have?

The podcast currently has 47 episodes available.