Have you ever had a Prime Hydration drink?

Of course you haven't - you're not 14 years old!

However ...

When the two YouTubers KSI and Logan Paul launched this drinks brand last year - it well and truly took over the world, quickly growing to an eye-water valuation of $8.4B.

But how did they do it?

Well, they did something VERY intelligent that I want to talk about in this episode and share details of how you could take the same lesson and build it into your private practice.