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In this episode, Lindsay Pinchuk shares her journey of building Bump Club and Beyond from scratch without a marketing budget. She emphasizes the importance of creating a marketing system out of necessity, which eventually became the foundation for her success. Lindsay introduces her marketing framework, SWEEP, which stands for Social media, Website, Email, Events, and Publicity/Partnerships. She discusses the significance of each component and provides actionable steps for entrepreneurs to implement in their businesses. The episode highlights the power of consistency, community building, and the importance of nurturing relationships through effective marketing strategies.

00:00 Building a Business from Scratch

02:53 The Importance of a Marketing System

06:06 Introducing the Sweep Framework

08:56 Social Media: Building Awareness

11:50 The Role of Your Website

14:59 Harnessing the Power of Email Marketing

18:07 Events as Community Builders

20:56 Publicity and Partnerships for Growth

23:51 The Power of Consistency in Marketing

27:11 Action Steps for Immediate Impact

Check out today’s female founded brands:

Jessica’s Natural Granola:  Use the code LINDSAYP15, first time customers save 15%. 

Seed Health Daily Synbiotic: Use the code FOUNDHER for 25% off your first month at seed.com. Can be used on DS-01®, PDS-08®, VS-01™. No expiration date

Zodiac Medallion Necklace by Melinda Maria

Tween Girls Summit in Chicago on October 18th: FOR MORE INFORMATION

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