The Martell Method w/ Dan Martell

The Martell Method w/ Dan Martell

By Dan MartellBusinessEntrepreneurship
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The Martell Method w/ Dan Martell episodes

  • The Perfect Weekly SaaS Sales Meeting Agenda

    Exclusive Download: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week - https://bit.ly/3agnmLt

    --

    Do you have your dream sales team yet?

    A team of high-converting closers who effortlessly book new accounts and funnel cash into your pockets until your revenue-pants are splitting at the seams?

    No?

    Neither did I.

    I thought you could throw money (aka: investment capital) at business problems to solve them. Just hire a sales team and let the money roll in.

    Turns out, it doesn’t work that way… (and I was a fool in my 20s.)

    You need a structured weekly sales team meeting to create the 3 Big R’s:

    1. Rhythm
    2. Routine
    3. Revenue

    Once I figured that out, I got obsessed with tightening the bolts on my sales team machine until I had a competitive edge and could repeatedly win clients with confidence.

    Now all of my sales teams are well-oiled machines… and I teach this one weekly 8-point agenda you can follow for one simple reason:

    I know it works.

    Fast forward to today and I’ve managed millions of dollars in pipeline and coached 100+ SaaS founders to build out their sales teams.

    One of my largest clients has 150 sales people, and they use this exact weekly agenda structure I’m going to talk you through in this week’s video. Check it out!

    This is what I have in store for you today. I’m going to show you:

    - How to create sales momentum
    - My recommended sales metrics tools
    - Why world class salesmanship doesn’t matter (Wh-whaaat?)
    - Why YOU are the x-factor in your team
    - The value of a CSM at your sales meetings
    - Why jealousy can destroy your company
    - How to build a culture around training

    If you can commit to one weekly meeting that follows this structure, your sales team will be closing more deals before the year is out.

    One meeting.

    … that follow this specific 8 point-agenda.

    Look, I know that in the face of big numbers (millions, you say?!) it’s easy to think: “This meeting agenda is for big teams – it won’t work for me”.

    Nope.

    If I started from scratch today – with a team of only 1 salesperson – I’d still schedule this meeting.

    I see it as hitting the gym. No matter how small you are, you don’t get big without doing your reps.

    Hit that play button, soak up the agenda structure, and drop a comment to let me know if you’ll apply it to your next meeting.

    Peace.

    --

    Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

    + Instagram (behind the scenes): http://instagram.com/danmartell
    + Facebook (live trainings + Q&A): http://FB.com/DanMartell
    + Twitter (what I'm reading): http://twitter.com/danmartell


    Exclusive Download: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week - https://bit.ly/3agnmLt

    10 min
  • Top 5 Activities of a Great SaaS Customer Success Manager

    Exclusive Download: EBR Flow Planner™ – 9 Box Model to Run Your Executive Business Reviews, Retain High-Value Clients & Increase Expansion Revenue - https://bit.ly/3k6Yb2v

    --

    “What the $%&# is a CSM… and how is that going to make me money?!”

    When I started out in business nearly 20 years ago, there was no such thing as a CSM.

    Those 3 letters just didn’t go together.

    Nowadays, most B2B SaaS businesses see a CSM as essential to scaling a business faster, reducing churn, getting greater customer LTV and protecting your brand.

    A CSM is a Customer Success Manager.

    It’s not a glorified support person (like I once thought) and yes, they absolutely make you more money.

    Having a great CSM on your team will boost your revenue.

    I believe that for every $1 you spend on a CSM, you should be getting $5x back in retention/expansion revenue.

    Funnel hackers would lose their minds over a funnel that converts 1:5 consistently, long-term…

    …and yet CSM’s get dismissed by young businesses as an unnecessary cost.

    I’m going to put an end to that mistaken belief in this week’s video, and I’ll open your mind to what a CSM should be doing in your business and why they are a godsend.

    After you watch this video, you’re going to understand how a great CSM can:

    Track your customer satisfaction with easy-to-follow metrics
    Help your customers fall in love with your products
    Reduce churn and improve customer retention
    Increase lifetime value with upgraded accounts and upsells
    Collect testimonials, case studies and referrals
    Explode your word-of-mouth marketing
    Feed product development and innovation

    I mean… just look at that list! 

    This is one person you can hire in your business that can do all of the above… if you know how to work with them.

    I’ve said it before and I’ll say it again: You can’t just hire someone and expect them to solve your problems without your guidance.

    CSMs are a godsend, but you’ve got to work with them to build systems so that they can do what they do best.

    Watch the video and I’ll set you straight on how to work with a CSM in your business.

    While you’re there, drop me a comment to let me know:

    As a customer, what was the best interaction you had with a company and why?

    I’ll bet there was a CSM behind it.

    Talk soon.

    --

    Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

    + Instagram (behind the scenes): http://instagram.com/danmartell
    + Facebook (live trainings + Q&A): http://FB.com/DanMartell
    + Twitter (what I'm reading): http://twitter.com/danmartell


    Exclusive Download: EBR Flow Planner™ – 9 Box Model to Run Your Executive Business Reviews, Retain High-Value Clients & Increase Expansion Revenue - https://bit.ly/3k6Yb2v

    12 min
  • How To Plan a Team Offsite That Strengthens Your Company

    Exclusive Download: Team Offsite Planner™ – The Simple Agenda to Develop Optimal Team Cohesiveness & Build a Killer Strategic Plan For The Following Period - https://bit.ly/39xljm7

    --

    I have a confession…

    In my mid-20s, I was the worst leader.

    I was trying to run a team and was wildly out-of-touch with so-called “good leadership”. I just didn’t know it yet.

    I held a team offsite, a getaway with the executive team to reflect on the quarter, set goals and come away reinvigorated.

    It didn’t work.

    My fault.

    I tried to force passion on the team, crack the whip on our productivity and focus on project management.

    In my mind, maximizing company efficiency was something we could achieve in a day if we worked hard enough. I was SO wrong.

    But I noticed something else… 

    Our exec team had a chance to hang out like friends, drop their professional behaviour and get to know each without the daily demands of their work.

    This had a greater impact on the growth of my company, more than anything else at that offsite.

    It was as simple as building relationships. 

    I mean… duh, Dan! It’s obvious to me now.

    Building relationships has become my #1 focus for ANY team offsite that I hold.

    I’ve got it down to a fine strategy and I’ll show you what that is in today’s video, including an exercise that I insist everyone does at every company offsite I organize. Check it out!

    Here are the 5 components of a successful team offsite:

    Prep The Plan
    Paint The Vision
    Build Trust
    Re-Test
    Map Closure

    Great leadership is a strategic advantage. I honestly believe that.

    If you take two competing companies, one with good leadership and employee morale and one without…

    I guarantee you that the one with good leadership will confront problems with more confidence, innovate more frequently and get more sh*t done.

    How can you weather the storms of business if you don’t trust your team? If you don’t have a sense of camaraderie, honesty and support with your fellow team members?

    This drives growth more than ANYTHING else.

    If you aren’t holding company offsites at regular intervals, I suggest you try it. Start with just one and watch what a difference it can make.

    Hope this video helps you build those valuable team relationships, and I’d love to hear from you in the comments.

    --

    Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

    + Instagram (behind the scenes): http://instagram.com/danmartell
    + Facebook (live trainings + Q&A): http://FB.com/DanMartell
    + Twitter (what I'm reading): http://twitter.com/danmartell


    Exclusive Download: Team Offsite Planner™ – The Simple Agenda to Develop Optimal Team Cohesiveness & Build a Killer Strategic Plan For The Following Period - https://bit.ly/39xljm7

    10 min
  • How To Create a Business That Gives Back To The World

    Exclusive Download: Impact Giving Flywheel™ – Align Your Team, Activate Your Partners and Add More Passion To Your Work While Having an Impact on The World We Live In - https://bit.ly/2Bfu9rM

    --

    Hate to break it to you, but it’s not all about money.

    I mean it.

    Here’s an example…

    One of my coaching clients recently hit a milestone that we’ve been working towards for years: 

    $1M per month in profit. 

    After 9 years of hard work, he turned that dream into a reality. HUGE achievement! But instead of celebrating, the next question that came was…

    “What was the purpose? Why am I doing this? If we make more money as a company… what’s the point?”

    Today I want to share with you how you can create a social impact through your business.

    You can continue doing what you do best AND change lives, better the world, and help the people you want to help most.

    I promise you, it’ll be more satisfying than any dollar amount in your bank account.

    Running a business that cares about social change is incredibly rewarding. But it takes some thought. These are the 5 points I’d encourage you to consider:

    1. Connect Your Core
    2. Select The Give
    3. DIY vs Partner
    4. Partner Path
    5. Influence & Inspire

    There is SO MUCH MORE to the business game than just generating wealth.

    To me, it’s about having a greater capacity to give back to the world.

    With my first company, Spheric, we used to donate to Kiva, a charity that supports businesses in 3rd world countries with interest-free microloans.

    Now I have my Creators program that helps at-risk youths.

    These outlets for social impact have meant far more to me than the money I have earned.

    It makes it all worthwhile.

    But you can’t just throw your money at the first charity you see. You’re still a business and there is a process to maximizing your social impact while balancing your financial responsibilities.

    Start by watching the video here. 

    It’s how my business-brain deals with the topic of charity, social impact and giving back to the world when you’re still a responsible SaaS founder.

    --

    Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

    + Instagram (behind the scenes): http://instagram.com/danmartell
    + Facebook (live trainings + Q&A): http://FB.com/DanMartell
    + Twitter (what I'm reading): http://twitter.com/danmartell


    Exclusive Download: Impact Giving Flywheel™ – Align Your Team, Activate Your Partners and Add More Passion To Your Work While Having an Impact on The World We Live In - https://bit.ly/2Bfu9rM

    11 min
  • How To Become a World-Class Growth Hacker

    Exclusive Download: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - https://bit.ly/2ZqX85n

    --

    Alright, fine. 

    I’ll go on record and say it.

    There is a huge difference between marketers who call themselves Growth Hackers… and those who actually know the SCIENCE of it.

    Using the term ‘Growth Hacker’ in your LinkedIn bio doesn’t matter. It never did.

    All that matters are the actual numbers.

    In 2008 when I moved to San Francisco I met Sean Ellis, the guy that came up with the term ‘Growth Hacker’.

    Sean is the CEO of GrowthHackers, author of Hacking Growth and he popularized the term. I have huge respect for him.

    But let’s be real: growth hacking is a fancy name for metrics-based-marketing (that’s what we use to call it pre-2008). 

    Rather than traditional (and often outdated) marketing methods, it’s about granular metrics that allow you to measure funnels, flows, messaging, and your product-market fit in order to improve the virality of your marketing.

    Done right, it means a tidal wave of attention and… sales.

    For 20 years I’ve been analyzing and testing methods for explosive viral growth in business and I’ve made friends with lots of marketers that were doing this even before me.

    What I want to share in today’s video are the specific tactics, strategies, and insights I’ve taken away from my own experiences and from being around some of the smartest marketers in the world.

    Ready?

    If I take everything I’ve learned about growth hacking and squeeze it into 5 high-level points, this is what you get:

    1. Innovate (gotta get your fundamentals right)
    2. Tooling and APIs
    3. Work Backwards (the 3 Fs)
    4. Copywriting
    5. ABT (Always Be Testing)

    I love marketing.

    Don’t get me wrong… I’m a product guy, developer, and a technical founder.

    But smart marketing allowed me to grow my 5 tech businesses, and successfully exit 3 of them.

    If your attitude is “leave the marketing to the marketers”, I’d encourage you to challenge that idea. 

    If you create a culture around growth hacking in your business, you might find that scaling rapidly is just a few innovative ideas away.

    Where do you start? With this week’s video.

    --

    Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

    + Instagram (behind the scenes): http://instagram.com/danmartell
    + Facebook (live trainings + Q&A): http://FB.com/DanMartell
    + Twitter (what I'm reading): http://twitter.com/danmartell

    Exclusive Download: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - https://bit.ly/2ZqX85n

    9 min
  • How To Build a Strong Team That Grows Your SaaS Faster

    Exclusive Download: High Octane Team Technique™ – Break Down Your Organization Structure by Function & Create An Environment of Results, Not Excuses - https://bit.ly/2VT7JDI

    --

    When I was 24, I started my company Spheric.

    It nearly killed me.

    As an ambitious entrepreneur, I had to make it work and wouldn’t stop at anything. Before I knew it, I was pulling 100+ hour work weeks.

    That’s 14 hours per day, 7 days per week.

    (Sound familiar? Don’t lie… I bet you check in on your business on the weekend too.)

    There is NO WAY I would ever recommend doing that again!

    I overworked myself and nearly burned out. Finally, at 28, I sold the company and became very wealthy, able to afford some time off.

    When I started my next company, Flowtown, with co-founder Ethan, I knew I had to do it differently. 

    Rather than destroying myself, I focused my attention on something else:

    Assembling a kick-ass team that could out-perform me.

    The difference between these two companies was night and day. The growth of Flowtown was easy by comparison!

    As a SaaS founder, I don’t believe you build your business… You build the team, and then that team builds the business with you. 

    In this latest video, I’ll show you how and why you NEED to build a strong team for your SaaS.

    Over the years I’ve collected a bunch of strategies that help me grow strong executive teams quickly. Here are my top 5 tips:

    1. Buy Back Time
    2. Follow The Workflow
    3. Set The Roles
    4. Revise Overtime
    5. Make Hard Decisions (Someone has to do it)

    A strong team means you will work less but get more done. 

    It also means freeing up your time so you can work on the higher leverage stuff that you want to work on.

    Whenever you hear of those power-founders that build massive companies quickly, one after the next, I guarantee their ‘secret sauce’ is the leadership teams they assemble.

    It pays to get good at this.

    Not next year… not next month.

    Now.

    Take a few minutes to watch through the video here and share your thoughts in a comment. Your future self will thank you!

    --

    Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

    + Instagram (behind the scenes): http://instagram.com/danmartell
    + Facebook (live trainings + Q&A): http://FB.com/DanMartell
    + Twitter (what I'm reading): http://twitter.com/danmartell


    Exclusive Download: High Octane Team Technique™ – Break Down Your Organization Structure by Function & Create An Environment of Results, Not Excuses - https://bit.ly/2VT7JDI

    11 min
  • How To Get More Product Reviews Without Being Annoying

    Exclusive Download: Review Collector Maximizer™ – When, Where & How to Ask For Reviews, Plus The Top List of Sites That Really Move The Needle in Driving Qualified Leads - https://bit.ly/2ZjDMOb

    --

    Try this theoretical A/B test in your mind.

    The control is your SaaS product as it is right now. The ‘B’ variation is your exact same business…

    …but with hundreds of 3rd party product review sites publishing in-depth reviews of your software.

    Let’s get clear on this: You aren’t writing these reviews.

    Other people are.

    These reviews are shared on blogs, social media, and on YouTube. The publishers of these reviews are driving their own traffic.

    Without changing anything about your product, here’s how your ‘B’ variation is better:

    - Your website ranks higher on Google
    - You get more traffic and product awareness
    - You convert more paying customers

    Why? These product review sites have their own marketing strategies, attract and educate the exact kind of people your product is for, and link directly to your site.

    It’s like recruiting an army of marketers without paying a dime!

    If you aren’t leveraging word-of-mouth marketing through product reviews… then you’re leaving money on the table.

    But there are some very specific best practices to make sure you get the most out of customer reviews.

    What are they? Check out this week’s video to find out.

    To leverage product reviews and accelerate your company growth, these are the 5 cornerstone techniques:

    1. Capture Feedback
    2. Craft Profile
    3. Grease Flow
    4. Leverage Reviews
    5. Maintain Momentum

    As a SaaS coach, I’ve seen many of my clients using reviews to drive demand and volume for their signups, trials, and demos.

    I’ve always done this with my own software companies too, even asking for reviews and encouraging our customer base to be vocal with their product experience.

    There’s one major takeaway I want you to get from this video, though.

    Don’t just cross your fingers and hope for reviews. 

    Create an environment that makes them happen.

    Have you thought about leveraging product reviews? Leave a comment on the video with your story. Looking forward to hearing it.

    --

    Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

    + Instagram (behind the scenes): http://instagram.com/danmartell
    + Facebook (live trainings + Q&A): http://FB.com/DanMartell
    + Twitter (what I'm reading): http://twitter.com/danmartell


    Exclusive Download: Review Collector Maximizer™ – When, Where & How to Ask For Reviews, Plus The Top List of Sites That Really Move The Needle in Driving Qualified Leads - https://bit.ly/2ZjDMOb

    8 min
  • How To Move Your SaaS Up Market Without Falling Flat on Your Face

    Exclusive Download: Game Tape Reviewer™ – Improve Your Sales Process & Get Everyone On Your Team Closing Like Your Best Salesperson Using Structured Call Reviews - https://bit.ly/2B203Yy

    --

    “10x more money per customer?”

    Cha-ching! 

    Moving your business upmarket can mean massive revenue boosts.

    It’s where the big-bucks get made.

    Upmarket customers are the affluent, enterprise-level businesses that demand more from your SaaS… but also write bigger checks without even blinking.

    By moving upmarket, your company’s growth can scale quicker from fewer customers.

    I bet you’re already thinking: “SIGN ME UP!”

    Like a cartoon character, your eyeballs become dollar signs, tongue hanging out, dreaming “money-money-money”!

    Careful.

    It’s a trap.

    I’ve had the privilege of working closely with SaaS founders, seeing the numbers behind the scenes and I can tell you this:

    Moving upmarket can destroy your business.

    I’ve seen businesses commit to aggressively pursuing these upmarket customers by hiring new teams and launching new campaigns…

    …only to fall flat on their face.

    What happens then? You retreat. Tail between your legs, you let go of your new teams and crawl back to the market of low-ROI customers in the hopes of recouping some costs.

    You simply can’t make that transition without a strategy.

    This is Mark Roberge’s specialty.

    Mark was HubSpots Chief Revenue Officer, a lecturer at Harvard Business School, ranked in Forbes top 30 Social Sellers in the world and the writer of The Sales Acceleration Formula.

    A while ago I had a conversation with Mark about the process he uses to build a strategy for moving upmarket successfully.

    That conversation inspired this week’s video.

    If you want to transition to upmarket customers, then these are the 5 points I consider necessary to pull it off.

    1. GTM metrics (it’ll make sense in the video)
    2. Segment Map
    3. Triple Review
    4. Capture Fix
    5. Lock-In Playbook

    It should be no surprise to you that everything in business requires good strategies.

    Some entrepreneurs just ride the right wave at the right time unaware that a portion of their success was luck.

    But repeatable success is a different story.

    In the last 20 years, I’ve started multiple 7-figure businesses in different industries, and successfully exited 3. Each company has challenged me in new ways I could never have imagined.

    The only thing I can attribute to my success was remaining extremely realistic, grounded and developing proven strategies.

    That’s why I make these videos for you every week.

    Drop by the video here and leave me a comment. I love hearing from you and challenging my own thoughts.

    --

    Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

    + Instagram (behind the scenes): http://instagram.com/danmartell
    + Facebook (live trainings + Q&A): http://FB.com/DanMartell
    + Twitter (what I'm reading): http://twitter.com/danmartell


    Exclusive Download: Game Tape Reviewer™ – Improve Your Sales Process & Get Everyone On Your Team Closing Like Your Best Salesperson Using Structured Call Reviews - https://bit.ly/2B203Yy

    11 min
  • How To Plan a Whole Year On a Single Page

    Exclusive Download: Preloaded Year™ Template – 1-Page Visual Color-Coordinated Outline of Your Full Year Mapped Out Around Your Business & Personal Life - https://bit.ly/3cZpAPj

    --

    12 months, 1 piece of paper, A4 only.

    Does it fit?

    Can you write a plan for your next year on a single piece of paper?

    If not, then… your plan is too complex.

    (This is coming from a guy who LOVES spreadsheets.)

    Your next 12 months are going to fly by whether you want them to or not. The question is: Are you going to get 12-months’ worth of life out of them?

    In business, it feels like everything has attachments, pivot tables, linked documents and subfolders. We’re used to overcomplicating things.

    But when you’re faced with a decision that you have to make on the spot, does that overcomplication help?

    No.

    This is when simplified strategies work best.

    It’s why I advocate for systems, models and playbooks in business. It takes that complexity and purifies it into something manageable.

    Same with planning your life.

    Years ago, my wife and I were struggling. I was building my company Clarity.fm and she was growing her agency.

    2 entrepreneurs, with 2 kids… and LOTS of demand on our time.

    It was hard to live an integrated life with the right balance of work, family and fun. So we had to get serious about planning our future in a way that was manageable.

    We had to make it fit on a single page.

    I learned this strategy from Taki Moore and it’s made my life so much more streamlined.

    Want to know how you can do it?

    Get yourself a piece of paper and pen (or a Google Doc), and follow along with this video.

    Here’s the steps to get 12-months of life-planning on a single piece of paper.

    Big Rocks First
    Revenue Milestones
    Think Once
    Stress Test
    Work The Plan

    Now I know what you’re thinking:

    “Rigid plans don’t work, Dan…”

    That’s just it. You’ve got to plan for flexibility and for things to change. I expect 10% of my year to change. The other 90% might get shifted around, but they’ll happen… because I’m planning for it.

    If something dramatic changes (like Coronavirus) in your life, that’s totally ok…

    Just pull out the paper, reset and you’re good to go.

    This is a system that reduces stress, streamlines your decisions AND is flexible enough to know that your year is going to change… all while getting the most out of it.

    Your time is yours. It’s up to you to use it well.

    Get on it.

    See you in the comments.

    --

    Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

    + Instagram (behind the scenes): http://instagram.com/danmartell
    + Facebook (live trainings + Q&A): http://FB.com/DanMartell
    + Twitter (what I'm reading): http://twitter.com/danmartell


    Exclusive Download: Preloaded Year™ Template – 1-Page Visual Color-Coordinated Outline of Your Full Year Mapped Out Around Your Business & Personal Life - https://bit.ly/3cZpAPj

    11 min
  • How To Rock Your SaaS Customer Support Without Adding To Your Team

    DOWNLOAD: Customer Support Builder™ - Best Practices, Processes, and Flows to Build a World-Class Support Experience That's Less Time Consuming - https://bit.ly/2MGhuQY

    --

    There’s a GOLDMINE of product insights right underneath your nose…

    And you’re probably ignoring it.

    A treasure trove of data at your fingertips about new product features, your ideal customers, and opportunities for new verticals or marketing funnels you have left untapped.

    This is the high-level stuff that I coach people through, and you’ve already got it.

    Hiding in plain sight.

    Where is it?

    It’s in your customer support tickets.

    Customer Support is one of my favourite things to talk about. I love it!

    I performed customer support PERSONALLY for 2 years while building Clarity. 

    Why? Because it’s an incredible opportunity for a founder to learn from your customers, guide product strategy and make sure your product is serving real people.

    Most CEOs and founders delegate their customer support as SOON as they can.

    I get it. You want to work on the high-level strategy.

    But… make a habit of scanning your support tickets.

    If you’re smart about interpreting those requests and tracing them back to find product insights or marketing hacks, you’ll scale faster.

    For my companies, I made sure Customer Support was one of our competitive advantages and we have since been recognized as having some of the best support in the industry.

    Want to know what we did? In this video, I’ll walk you through our strategies to turn Customer Support from a burden to a privilege.

    I’ll break it down into 5 key components behind my Customer Support growth-hacking strategy. Here we go:

    1. Customer Outcomes
    2. Support Support (Yes, you read that right)
    3. Flow Escalation
    4. Measure the Metrics
    5. Productize the Knowledge Base

    One thing I LOVE about Customer Support is that it’s your opportunity to set word-of-mouth marketing alight.

    No matter how many ads you are running or marketing funnels you’ve built, people trust the recommendations of other people most.

    Word-of-mouth marketing trumps all others.

    Having a kickass Customer Support system means active customers are getting incredible first-hand experiences from your team… and that translates into direct recommendations.

    Looking back at my experience across 5 companies, I’d say the 2 things that made our support world-class were:

    1. We documented and backfilled lessons learned from support, and put them into a growing knowledge base.
    2. We used automation, snippets and text expanders to quickly use templatized answers to common customer issues.

    The result? Support demand dropped and so did response time.

    Tune in to the video right here to get a dose of Customer Support strategy that’ll turn dreaded tickets into welcome insights.

    --

    Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

    + Instagram (behind the scenes): http://instagram.com/danmartell
    + Facebook (live trainings + Q&A): http://FB.com/DanMartell
    + Twitter (what I'm reading): http://twitter.com/danmartell


    DOWNLOAD: Customer Support Builder™ - Best Practices, Processes, and Flows to Build a World-Class Support Experience That's Less Time Consuming - https://bit.ly/2MGhuQY

    11 min

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