Get ready for an insightful episode.

What started as a conversation about Shane’s stellar new list building and split testing tool, Theme Leads software,

…turned into a deep conversation about entrepreneurship,

… Life,

And beneficial high-level business mindsets.

Shane Melaugh and I cover a lot of implementable topics on this one: lead gen, optimization, copywriting, wordpress softwares, and much more.

Like many hard working entrepreneurs out there,

Shane has survived with hard work (he even has a formula for getting greuling work finished easier).

So with his hardworking strategy,

..plus his smart intuition,

Shane and Thrive Leads, are proof that hard work pays off.

From finding true passion along his journey,

To dealing with big money and pricing services correctly,

Shane is an experienced entrepreneur that talks as much about mindset and life philosophy,

As he does practical actions you can take right now in your business.

Listen in for some great insights taken from the guy whose just released one of the better email list generating and optimizing softwares out there today, Thrive Themes.

 

In this episode, you’ll discover:

* how to get so good at something, people can’t ignore you (even if you have a tough time learning that skill)

* why the best things in life involve pain and struggle 

* why a mailing list is the most valuable asset you have if you’re an online business (and how to best test and optimize it)

* why exit intent is a commonly used tool that marketers are employing in their campaigns to present offers (and how it’s not actually necessary)

* that as entrepreneurs going at it solo… we undervalue our work all the time (look into the real value you provide when assessing your prices)

* how to validate enticing offer ideas before crafting them (and build a list of buyers at the same time to benefit your launch)

* the exciting fact there is always a market for however high you price your stuff

* why your perception on money and will change when you start to make more money, and the advantages it gives you to snagging high value clients

* how to create tailored offers to different segments of your audience (learn what’s more important when optimizing your separate segment funnels

* how optimizing and split testing goes only as far as the relevant incentive offered (nail down a targeted offer before you start to optimize)

* the trick to getting a 5x increase in your conversion rate and its massive payoff potential (you’ll never get this from tweaking a headline)

Mentioned:

* Thrive Leads

* Andre Chaperon

* So Good They Can’t Ignore You

* Bounce Exchange

* Buffer App

* Optimize Press

* Shane’s Blog

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

It’s John McIntyre here, the autoresponder guy. I am here with Shane Millah.

Serial entrepreneur Neil Patel is back on the McMethod Podcast.

And this time around he’s not here to defend content marketing against the haters...

He’s here to chat about landing high-level consulting clients (his roots).

Because before Neil was out there creating super valuable tools for marketers,

Tools like Hello Bar, KISSmetrics, and valuable content like on QuickSprout,

…Neil was landing big deals.

Recently Neil decided to do an expirement for the heck of it.

The expirement was what would happen if he spent TONS of money on new threads..

And the results are quite fascinating.

The reality is people judge you on how you dress.

The nicer you dress,

The more you’ll make.

When you’re landing half million dollar deals,

You’ve gotta dress the part.

Sometimes that’s just how the world works.

Of course there’s always outliers,

But if you want to stack all the chips on your side,

Take a look into Neil’s multiple extravagant expirements he shares in this episode.

From nice clothes,

To Ferraris, $800,000 watches, private helicopters, assistants and more…

 

In this episode, you’ll discover:

* how to close a deal without even paying attention to what the client says

* the dark side to rolling big and deep (Neil gives his solutions to handling life with lots of money)

* how Neil’s helicopter has been landing him more deals than ever before (clients and social situations 🙂

* why dressing like a school teacher can hurt you when landing new clients

* how racing a friend’s Ferrari randomly landed Neil a very profitable new client

* Neil’s strategy to leveling up from a couple thousand dollar clients… to big multi million dollar clients (what you wear really doesn’t matter, it’s something else)

* how the rules of the game change when you deal with people with tons of money (perception is everything)

Mentioned:

* QuickSprout.com

* KISSmetrics

* Crazy Egg

* Hello Bar

* NeilPatel.com

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

Hey, it’s John McIntyre here, the autoresponder guy. I’m here with Neil Patel from Quick Sprout. Now Neil is the co-founder of Kissmetrics, Crazy Egg and Hello Bar and yes, he was actually on podcast a while back to talk about content market, because I had a bit of an ad lib with content marketing and I need to clear it up and get some expert advice on why and what, and you know, when it doesn’t work. And, but really the reason why I brought Neil back is I’ve been reading some of his pods and it’s been some fascinating stuff about how to close big consultant deals and it’s not going to deal with putting together nice proposal or write, you know, proposing up the sales skills. It’s things like, spending a hundred and sixty two thousands three hundred and one dollars and forty two cents on clothes, and how that’s translating to bigger deals, or, you know, having a luxury apartment and different things like that. So, it got me curious. I thought:’ Man,

Jon Ferrara is like the Thomas Edison of online marketing.

He loves relationships, he loves to teach, and he’s invented some killer softwares.

In this world that is becoming more and more over-communicative,

Where we all struggle with nurturing relationships and scaling our careers at the same time,

Jon has taken this convoluted communication,

and is making it all make sense.

How else are we supposed to scale, maintain, and grow our relationships (let alone profit from them)?

Jon has created an answer to this problem,

Because where we are limited,

Technology can provide solutions..

Leave it to the guy who invented the CRM (he built the very first CRM called Goldmine).

Jon is taking the charge in relationships/business with Nimble, his social sales and marketing platform that helps entire companies scale with use of their relationships.

On this episode, we get into the nature of relationships,

And how to use them to grow your business,

Through strategic social media management,

That let’s you scale BIG,

While controlling each and every social platform with ease.

Jon also goes into detail about his exciting new platform that I just had to sign up for during the show.

Couldn’t hold off.

Get ready to be exciting too, when you learn how to nurture your most valuable relationships in various ways, with software or not.

 

In this episode, you’ll discover:

* why social media is more than just a social networking platform

* Jon’s daily routine that sheds light on how he keeps up with his social networking and keeps all his relationships strong at the same time (not an easy thing to do)

* a super-networking-technique that creates very positive responses to anyone you do it to (from friends to acquaintances, this trick works)

* The Dunbar Limit – the limit on number of connections humans can realistically maintain (his software helps you maintain thousands)

* the best way to grow in today’s over connective and over communicative world (something very hard to do today)

* how the world is a small place, and how that is changing the way business is conducted (relationships are growing more and more important than ever)

* that vital importance of “top-of-mind” and how to stay there (no one cares about how awesome your product is.. they care about themselves)

* why you need to pay attention to the Relationship Big Three: contacts, calendar, communication (and why you need to use all your social platforms and communication outlets together)

Mentioned:

* Zig Ziglar

* Goldmine

* Salesforce

* Nimble

* Jon’s Twitter

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

It’s John McIntyre here the autorespoder guy. I’m here with John Ferrara.

Now John is the founder of Nimble, which is as far as I understand, it’s a social

CRM .it brings in all the data from every platform, like LinkedIn, twitter, email,

all the different sites out there. Someone might have a social profile on

apparently, I think, even blogs, because I just jumped on the family out there and

I was like oh I know a bit about you.

When someone recommends you a local business or restaurant, what do you do?

EXACTLY.

If I read your mind right,

Then you would Google them to look for reviews.

From here on out,

FEEDBACK & REVIEWS will be the number 1 metric small local businesses NEED (important for Ecommerce as well).

John Keel works with small businesses, managing their local listings..

..and their reputation.

He creates online popularity.

He’s on the forefront for small businesses (any biz under 20 mil per year) with their online rep.

John KNOWS what works.

John’s been doing ranking and PPC since before Google was a company.

He knows ALL the new tricks too.

Let’s put it this way…

…Perry Marshall (his good friend) went to his seminar on PPC marketing before being the “Google Ads Guy”

That alone should say it all,

John’s kind of a BIG DEAL.

John thinks SMB are the savior to our economy,

He ranks businesses NOT based off SEO and stuff Google can wipe out…

…but on REVIEWS.

On Reputation.

Becuase their is absolutely no point in ranking your business,

If you have NO reviews, or bad ones…

Better to have reviews before going gung ho on ranking.

Maximize your efforts right?

Let John teach you all about this in today’s show.

 

In this episode, you’ll discover:

* how to avoid not being trusted (and a solution that would gain you trust each time you open your mouth)

* sales processes online and offline are changing and you’re either riding the change-wave or you’re not (learn this drastic business growth change)

* the neat trick behind placing cookies on your readers’ browsers that retarget them with your ads over and over (increase your conversion rates)

* laboring to convince people they need your solution is the wrong way to go about your service (learn the right way)

* how most business can generate massive reviews by doing one extremely simple action that takes 2 seconds

* a simple, friendly technique to ease feedback out of your customers

* the number of reviews that you need in order to be safe, and how to grow them from there

Mentioned:

* Marlon Sanders

* improvedresults.com

* want to set up a 15 minute phone call for some quick, free advice? Call him at 513-257-8633

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Coming Soon

Brian Lim builds space ships.

Really.

He works with and in the space industry.

Ask him what he was doing 2 years ago, and you’ll laugh at his transformation.

Brian’s workplace launches “something” (what actually gets launched into orbit is G-13 Classified, unfortunately) into outer space once per week.

WHAT!?

That’s what I thought too.

And today he came on the podcast to talk about some very interesting subjects in relation to business and the future.

Learn why Uber’s growth took them from an idea, a concept… to worth 10 billion dollars (and more real life examples of today’s astronomical growth possibilities)

Learn why the average lifetime of a billion dollar company is now 15 years, compared to the prior average 60-year lifespan.

Learn how to build and control your very own satellite in outer space from your Android phone.

Things are changing.

In order to last in business today,

You gotta stay on the edge of innovation now.

No business is safe,

It’s anybody’s game.

Business today is EXCITING.

So arm yourself with the knowledge you need to stay competitive.

Because there’s always something more to learn.

And that latest thing is what will keep you relevant in today’s fast-paced business world.

It’s easier to do more now.

It’s cheaper to do more now too (look up The 50 Dollar Satellite).

So if you are interested in stepping into the arena that is creating future trillionaires,

NOW is the time.

No matter your background or formal knowledge…

…SPACE is the future,

And ANYONE can join the movement.

It’s unbelievably easy.

Let Brian share with you how he did, and how you can do it too.

 

In this episode, you’ll discover:

* how just having a lifestyle business usually is not enough to satisfy that entrepreneur-hunger (once you’re there, chances are you’ll want MORE)

* that innovation is getting faster and faster, so to survive you better be ready to learn (time to break out of the linear mindset)

* how you can turn a $250,000 investment into a Space Business (run your business from SPACE)

* a little known fact about GPS devisees you never knew… but that could catapult your space business’ success

* the space industry today is similar to the internet back in the early 1990’s (the next gold rush?)

* that you can own your own asteroid by taking it and claiming it (wild, wild west anyone?)

* how to develop the trait of admiration and use it to go as big as you can

Mentioned:

* www.deltavspacehub.com

* Bold

* Singularity University

* Instagram

* WhatsApp

* PhoneSat

* Get in touch with him on Twitter: @BoldBrian

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

It’s John McIntyre here, the autoresponder guy. I’m here with Brian Lim.

Now Brian is a very interesting guy and a bit different from the us...

Ask Tammy Camp if she’s a marketer and she will tell you no VERY FAST.

But when you find out that she’s produced over a billion dollars back in the day…

…as an affiliate marketer,

You might not believe her when she tells you she aint a marketer.

That’s because what she does is called distribution.

She’s a growth and distribution expert.

If you worked with 500 startups at a time,

I think you would qualify as a distribution expert as well.

Tammy and her team will be running the Weapons of Mass Distribution conference coming up here soon…

Pure distribution.

No marketing.

You might think that this means no lifestyle type biz for Tammy…

Nope.

Let her tell you all about her past lifestyle business success,

And her new J-O-B and the even better lifestyle it provides her.

From business growth hacking,

To developing a BIG scale mindset (a must),

To dozens of real world examples and tips on how you can get started in distribution too,

Tammy has an impressive resume and loads of golden insider-knowledge

Listen in and learn about this exciting business model.

 

In this episode, you’ll discover:

* How reinventing the wheel doesn’t always work for business growth (copying proven models does.. see how she borrowed from PayPal’s methods)

* the scale mindset that is necessary for massive growth (she didn’t want 200 onboard, they got 4 million instead)

* The main difference between silicon valley startup companies and digital marketers getting started online

* The AARRR philosophy edge that makes distribution different than marketing

* how the AARRR strategy will make you win by thinking bigger

* the importance of knowing where you need to focus on (you gotta put in your 10k hours somewhere)

* An idea sex tip that will help you earn millions of dollars given by Elon Musk’s ex-wife

* How Mark Zuckerburg was able to propel his idea into a world changing platform (his ability to learn was a HUGE factor in Facebook’s growth)

* Why you need to be able to learn on the go

* The 3 things that you must know in order to create a successful company (learn to be a jack of all trades, excelling with at least 2 of them.

* that you do no need to be a tech guru or even a tech person at all to build a successful SaaS company (if you have business and process down, you might have what it takes)

* how easy it is to get your dream career going in Silicon Valley (this is the same for both coders and marketers alike)

* why working for a company does not in any way mean you can’t live a lifestyle business-type life (FREEDOM is still there for you if you can get your stuff done!)

Mentioned:

* Weapons of Mass Distribution

* Stellar – first head of growth at this payments protocol Co.

* Digital Marketer

* Perry Marshall

* singularity university

* Travis – CEO of Uber

* HustleCon – The startup event for non-techies

* Sean Ellis – Growth Hacking – (creator of Dropbox referral program)

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

How do you market yourself?

Have any room for improvement?

Lots of room?

Marketing yourself is more than just making you seem like a big deal.

It really DOES make you a big deal.

And you end up closing much bigger deals when you do start to market yourself.

But have no fear,

John Sonmez is here to pump you up.

..and your reputation (don’t worry, it doesn’t even take that much to market yourself right).

John didn’t retire at 33 for no reason.

He wants to tell you exactly how you can leap frog your retirement just like he did.

In this interview,

We talk about why you have to build your brand/name and reputation so that people start to talk about you (and start to really PAY too)

Although he teaches developers how to break out of their shell and make a TON of money,

His strategies WILL work just as well for you in your industry.

As long as you have a skill,

..and you know how to market the crap out of it,

Then you will always have a lot of money.

Skills (x) Marketing = Money.

Because most peope don’t think they can build up that reputation.

Or that they shouldn’t..

But John Sonmez is here today to show you different.

Don’t miss the part where he talks about the lowest barriers of entry that’ll allow anyone with a selected niche and profession to be the next Michael Jordan of their industry…

 

In this episode, you’ll discover:

* how to combat big brands’ marketing firepower and separate yourself from the pack

* why it’s better to pick a niche now rather than later (don’t be a generalist… it’s a tough go)

* the lowest barrier of entry it takes to get started if you’re now at square zero (now you have no excuse not to start today)

* eye opening examples of how John would niche down if he were several different professions in order to get better clients, more often

* the fantastic advantage that creating a product gives you when you are trying to scale

* the benefits of niching down so darn deep (a niche expert gets celebrity status more than you think, and all the benefits that come with that)

* imposter syndrome… why it’s not always bad and how to tell if you will get it or already do

* how have a reputation will astronomically increase your income and how often you get it

* super tracking pixel abilities that will grow attention and bring more targets onto your product, service, or content

* that you don’t need that much name recognition to tap into all the glory that marketing yourself well brings

* the beauty and power behind a retargeting funnel… learn exactly how John crafts his together

* that building relationships and trust is what will get you sales today more than ever (the cold sale has never been colder)

* the “acting as if” concept that you must develop to become a well known professional (no matter your profession)

Mentioned:

* Pat Flynn

* Zig Ziglar

* simpleprogrammer.com

* Soft Skills For Software Developers Manual (definitely not just for software developers)

* How To Market Yourself As A Software Developer (course not only for developers – use code “McMethod” for $100 off)

Intro and outro backing music: Forever More by

We all know how important sales funnels are…

How is/are yours holding up?

If you don’t have one.

Or if yours is ancient,

Then Jeremy Reeves might just be your new best friend.

He’s got a product for you DIYers,

He’s a coach for you pros,

…and he’s a sales funnel master himself always crafting together at least 4 funnels on any given day for clients.

But today,

..Jeremy is simply dropping loads of free insider info for you to run with.

We talk simple sales funnels versus advanced.

All sales funnels are good.

Because they’re all automatic money machines.

So learn all about these different types and which you should be using to move your customers down your sales process and increase your ROI.

But just as important as the funnels…

…is TRAFFIC.

Anyone can make money with good traffic (no sales funnel needed),

But if you have the bad stuff,

Nothing converts.

You can have the best copy in the world,

But if nothing converts, you make nothing.

Let Jeremy take you on the Reeves Sales Funnel Special.

His bombs of marketing wisdom will make please your inner marketing mind.

It’s an educational and entertaining interview with real life examples from Jeremy’s vast experiences.

Enjoy this powerful interview we’ve got for you today.

 

In this episode, you’ll discover:

* how to separate people into the right sales funnel sequences for maximum effectivene$$

* a few tricks to get people to interact with you as soon as you start their journey into your sales funnel

* at what point should you add a backup product to your sales funnel when starting out with just one? Find out when

* A line-by-line welcome email that is there for you to use on your own sales funnels (guide your subscribers through a general nurture sequence)

* why re-engagement emails are a super powerful client snatching tool (set rules that enables RE AR to kick in automatically)

* exactly when it’s worth it to you as a business to invest in multi sequence super targeted, in-depth sales funnels

* how to stay relevant within your in depth sales funnels (learn how to track and find where you need to maximize your efforts)

* list-cleaning 101… discover when it’s ok to bump people off of your email lists

* how a sales funnel removes buyer objections one-by-one until you get the close

* how important a survey is for all new sales funnel ventures you take (hint.. it’s in the top 2 things to do)

* how you can increase your conversions 10X just by doing this traffic-switch strategy

* why it is not an option… you must have a system for BUYERS (please at least talk to them)

Mentioned:

* JeremyReeves.com

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre: I’m in cafe. I’m in Thailand. It is my last week

in Thailand actually. … it’s beautiful, absolutely

beautiful, now let’s get started with this podcast. It

is John McIntyre here, the autoresponder guy. It is

time for episode 105 with Mc Method email

marketing. You’ll discover secrets of getting rich

and wealthy and wise. The secret here – there is

no secret. This is about creating automated

marketing systems with email to get yourselves a

steady stream of customers,

Warren Buffet’s most important decision is not gauged off profit potential.

Shocking huh?

The man is who he is because he makes sure he can’t lose.

Warren Buffet hedges his bets.

When you do this with your business,

You CAN’T be unsuccessful.

Do you have a safety net in case Google, your ONE traffic source, gives you a solid backhand?

What about if your only product all of a sudden has a new powerful big-dog competitor?

You need to hedge your bets.

You need to spread your business into a stable entity with multiple ways to support itself.

From multiple products, to various traffic sources and a strong email list,

HEDGE.

Because one day something will happen..

Something always happens.

It’s a matter of how you’re going to handle this “somehing”

If you’ve got your bet’s hedged, then you’re sitting pretty.

And you don’t have to do anything.

Listen in and collect some unknown treasure Freddy Lansky has for you today.

Come away with ideas that will get your business the security that it needs.

Because you can’t ever know HOW things will change,

..so you MUST be prepared for the worst.

 

In this episode, you’ll discover:

* a tactical way for you to split your autoresponder sequences and win (segment your people for better conversions across the board)

* why you should never say the phrase “It’ll never happen to me” (the second you do… it will)

* how to add discount and urgency to your sales funnels in order to explode sales (they’re called deadline funnels)

* the upcoming resurgence of direct mail (I hope you like the taste of envelope glue)

* how to hedge your bets and why it is not a choice

* the best way to mix up traffic between affiliate referrals, Google, Youtube, natural word of mouth, and more

* why there is no reason to avoid reaching out towards additional income streams as long as it doesn’t take any of your personal time (80/20 is tried and true, but this is a way to still focus on other ventures)

* the bigger you are, the farther into debt you risk into falling if this happens to you

* why you should also be diversifying your email marketing… even the safest bets need a hedge

* how only having one channel is like having a table with only one leg

* the growing need for you to listen to this podcast will only grow bigger in the coming days.. ; )

* the must have trait that you need to grow forever (you’ve heard it before, and you need to hear it again)

Mentioned:

* Infusionsoft

* Deadline Funnels

* All The Money In The World – book

* MONEY – book

* unbounce

* Brian Kurtz

* Tim Ferriss

* No Hat Digital House

* DCBKK

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Ever wonder how a fortune 500 company does email?

Wonder no more,

We got Mitch Lapides on the show.

Mitch founded Fulcrum Tech 10 years ago,

Back then they were building the very first shopping carts, analytics set ups, and more from scratch.

Today Mitch and Fulcrum still go strong servicing email for big enterprises.

While often it’s a freelancer or copywriter featured on the podcast,

Mitch is not the usual guest.

He works with BIG business.

Next-level stuff.

Millions and millions of dollars are invested in these businesses..

..and their campaigns.

They influence industry trends,

And Mitch is the guy who gets to be fully in the know.

Here are a few of 2015’s trends to watch for, given to you here & now:

1. increased personalization in email (1-to-1 emails)

2. be able to tie your website analytics to your email analytics to send super targeted messages

3. real time content – content that pops up when you’re in the geo-proximity of a store (- help deliver real-time content)

Listen to the interview for the full in-depth 2015 trend list.

Mitch shares how business and email work together…

Learn to test to make sure you’re converting at your maximum clip,

Learn how a simple tweak in your business,

..can increase your ROI enough to double your income.

And at the end of the day,

Learn how these powerful email strategies are just as effective from the top fortune 500 companies,

Down to the solopreneur with an email list in the low thousands.

It’s all about speaking to people in right context, time and place.

Mitch shares multiple ways to hone in on that right context,

So you can engage with your list properly,

And as a result,

..more opens, more replies, more target market insights, more conversations with prospects,

.. MORE RESULTS.

And a more profitable business.

 

In this episode, you’ll discover:

* the big picture to what email marketing is and how it’s best used (hint… you should get good at making friends)

* the difference between an email marketing agency, and a copywriter/email marketer

* why trust is the number one goal that all email campaigns should strive for (no matter the industry)

* how the data and trust gathering process should be an ongoing organic thing that never ends

* why running your email marketing with a team is the most efficient way to do it

* when to build relationships with leads, and when to sell

* why the juicy metrics are not the clicks… they’re the opens and more importantly, the replies (don’t take replying lightly)

* a crazy simple way to judge where best to tweak your sales funnel in order to increase your ROI (this is so easy, you must do it)

* why relevance is key foundation to email and why you should to make it your number one priority

* real time content.  What it is and how you can benefit from this highly efficient and trending email marketing strategy

* how many different sales funnels you should create in an ideal world (and how this is now possible to do)

* that there is no such thing as a 100% flawless route into an inbox (you can safeguard your deliverability though by taking these certain precautions)

* why it is with testing that the rubber hits the road (learn how to do even basic testing, and you will succeed in all your email campaigns)

Mentioned:

* Seth Godin’s “Permission Marketing“

*