Kavit Haria makes his money with email.

Who better to have on the show than someone who makes most his income from email marketing?

Kavit very well could host his own Email Marketing Podcast if he really wanted to..

..that’s how good he is.

So on today’s show, we talk email marketing.

We talk strategy, tactics, step by steps and more that give you a glimpse inside a true email marketer’s dragon’s layer.

Step inside of Kavit’s.

You won’t get burned,

But you WILL come away with tons of gold.

Learn how he drives his sales with email,

Learn his killer pro shortcuts,

Learn how he drives traffic,

And learn how he THINKS

Because once you learn that,

Creating your marketing funnels powered by crafty, well-converting emails…

…will be a gazillion times easier.

Kavit believes that email is a form of self-expression.

It should be fun, come naturally,

And it should WORK.

Listen in and learn kavit’s 3 main list-growing methods that you WILL earn money by following..

And much MUCH more.

 

In this episode, you’ll discover:

* how to launch a 6 figure business in a year using any idea you want (Kavit’s coaching program)

* that email length is a super-subjective thing that must be tested (are yours short or long?)

* Haria’s Simple Sales System that directs his readers to making sales in the masses

* how ideas are everywhere… fiction, non-fiction, TV, what you see on the road, etc (just weave it into your subject matter and voila)

* Kavit’s “Straight-Line Philosphy” email strategy that creates powerful series of emails that convert

* a personal touch you can end all your emails with that will eventually make you your very own wait list of clients (pick and choose who you want to work with)

* a theme-label email exercise that takes a HUGE load off your shoulders and get’s slick, converting emails rolling off your fingertips with ease

* how to get people’s feedback from your list using surveys

* THREE words you can add at the end of any story to powerfully link your idea to it

* Kavit’s 24-7 marketing machine, and how it’s all you need to get your list growth jump started

* the largest list growth tool that Kavit swears by: various forms traffic (learn which work best for him and why)

Mentioned:

* Constant Contact

* Insider Internet Success

* Elance

* Infusionsoft

* Aweber

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

Hi, it’s John McIntyre here the Auto Responder guy and it’s time for episode 102 of the McMethod Marketing Podcast where you’ll discover one simple thing.  How to use an automated marketing system with email to convert your leads into customers on autopilot while you sleep or play with your kinds or hang out entirely and ride motorcycles like me.  Today I’ll be talking to Kaveat Harrier about a bunch of stu...

How would you like to NEVER run out of breakthrough ideas ever again in your life?

Imagine how EASY emails or content would be to create..

Or how simple your consulting sessions would go..

And how smooth your business conversations would roll.

THIS my friends,

..is the result of your business really clicking on all cylinders.

How do you start revving up your business?

Easy… be yourself.

A natural ran business is entrepreneur-heaven (maybe even more heavenly than passive income?).

It’s the type of work that you were meant to do.

So is this episode full of feel-good, rainbows and sunshine talk?

Would you think it mattered if the result of what’s being shared today is, MONEY?

When you run your business how you want to,

…you won’t believe how much more you can make.

Let Megan Macedo tell you.

Megan runs a marketing agency in London that cranks out sales funnels, copy, consulting, and direct response web design.

Today’s episode is not strategies, tactics, and stuff you want to bust out a fresh GDoc page and a hot cup of joe for (although it gets deep and very noteworthy).

Megan really opens up and shares today.

This episode is one for you to sit back and enjoy,

But at the same time, reap in MASSIVE benefits.

It WILL make you think,

So switch into sponge mode,

And soak in the expert insights and stories on today’s show.

 

In this episode, you’ll discover:

* how being yourself in your market will allow you to choose the best growth tactics for your business

* that a killer USP is not manufactured.. it is in you right now and it’s your job to discover it 

* how a perfect USP is like a fingerprint.. there’s no other like it in the WHOLE world (and it’s impossible to copy)

* The Rule Of Six videography rule that will put into perspective how important personal insights in business really are

* a mighty useful reminder: marketing is about building relationships (there are humans on both ends)

* a little nugget of gold insight about how to best connect with your warm leads and give your business a boost through new relationships

* Megan’s Venn Diagram example that will make a bright lightbulb appear over your head (get ready to be thinking BIG)

* how to find your empathy zone and draw on point marketing messages out of it (the single most important thing to learn about becoming yourself)

* the dangers of drawing marketing messages outside of your empathy zone (over-sharing is just one of the consequences)

* what all bad copywriters worldwide are doing that limits their income potential and stunts their client outreach (and what the good copywriters do to NOT have these problems)

* what Perry Marshall taught Megan and the actions she took afterwards that enabled her to discover that little voice inside her and crank her business and life up to 11!

Mentioned:

* Perry Marshall

* MeganMacedo.com/be-yourself

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

It’s John McIntyre here, the auto responder guy, it’s time for episode 101 of the McMethod Marketing Podcast where you’ll discover how to get more customers with less effort on auto-pilot.  Today I’ll be talking to Megan Macedo about how people can be themselves in their marketing.

A couple years ago Ian was living at his parents house trying to make his first dollars online.

Today Ian is not only successful,

He’s shot himself up the copywriter rankings and is kind of a big deal now.

Because of Ian’s success, and the fact that he’s got an email marketing course out right now,

He’s the perfect person to share the microphone and help me turn the tables for the big One Zero Zero podcast:

In this episode Ian interviews me on my journey way back from pre-McMethod days of misled youth,

..to finally discovering a purpose… and flat out going for it.

There are tangents. And stories. And tons of great advice and nuggets of wisdom.

This interview illustrates how sucking it up and moving forward with purpose in life is a transformational process.

How it completely transformed me..

It shows that when you want something in life,

You CAN attain it.

The McMethod Podcast is proof of this.

Ian’s journey is another wonderful example, and proof of this.

Because luck and opportunity don’t just fall on your lap.

Sometimes you have to power forward until you find those opportunities and force luck to find you.

This episode has a lot of mine and Ian’s thoughts on getting started, growing, and handling the inevitable ups and downs.

After hearing it,

You’ll be able to apply the same strategies,

And in the long run you’ll be on top..

You’ll benefit from now having the necessary mindset needed to keep yourself going until you succeed.

In this episode, you’ll discover:

* how success in internet marketing and business in general is 90% mental (master your thoughts and you’ll master life)

* how I mastered the back and forth struggle of questioning and doubting this entrepreneurial path I’m on (never think that you can’t control your every action, because you can)

* the origin-story behind my “The Autoresponder Guy” name (learn where it came from and why)

* how to position yourself as an expert (in unique ways) to bolster to your credibility & grow your business faster

* that getting it done is far more important than getting it perfect (this philosophy has carried me this far and will carry you too)

* the extreme dangers of having a fear of failure (always welcome failure.. brush it off your shoulder every time if you truly want to be successful)

* a mindset shifting tip that will jumpstart your entrepreneurship takeoff and reduce your business growing pains

* how to choose your ideal identity, and then anchor that choice to all the actions you make in line with that person (put your actions in line with your business)

* how I would go out there today with a clean slate (no resume, samples, or case studies) and find clients right away without doing advanced and daunting strategies like cold calls and email

* the importance behind building a list as a freelance copywriter (make sure you do these things now so that a year later you can reap the benefits every day)

* the mighty goals that The McMethod are reaching for today (learn what type of clients I want and how I plan on getting them)

* the godsend metric that ROI is and how you can use it to catapult your asking rates

* tricks of the trade that will turn your part time freelance income into a full time copywriting career

Mentioned:

* 80/20 Email Copy

* CopyHour

*

Have you felt the client search struggle?

Do you know that struggle all too well?

Has the client search beaten you up lately?

We’ve all been there.

It’s part of the game we play called entrepreneurship.

No matter how effective your service is,

Or how much money you make for your clients…

…gaining new contracts is never an easy gig.

Rare is the the client that just lands on your lap.

And rarer is the PERFECT CLIENT that comes looking for you.

That’s why we cold call, cold email, network and more….

That’s why we develop lead generation strategies and scripts that close deals.

So how’s your client search gone lately?

Unless you’re completely flooded with work and have no means to keep up the prospecting,

You MUST listen to Rob Williams.

Rob lands clients like it’s peanut butter and jelly.

And he enables you to do the same.

Whether it’s through his Done For You lead gen service,

Or with his client landing cold email strategies that you start implementing for yourself,

Rob has nothing but value to offer all types of professionals and entrepreneurs that service clients with anything from web design to copywriting services and find those clients through email marketing.

 

In this episode, you’ll discover:

* how Robert went from having no clients, and scrambling online to find just one… to having a successful consultancy with constant work and cash flow

* the fact that referrals are gold in freelance, but not always possible to get (learn how to not need or rely on referrals)

* why too much copywriting can be just as bad as not enough copy in your cold client-outreach emails

* how to have compassion for your readers, and maybe win them over by being kind enough not to send them a book’s worth of writing (your prospects are busy, stressed out people.. don’t exacerbate it with daunting emails)

* the difference between a cold email and a broadcast or autoresponder email (these are not the same)

* the few things to do when getting started with writing a client landing cold email (don’t worry over blank screen syndrome ever again)

* the number one way you can avoid getting into your destination’s trash can

* why as a freelancer, you shouldn’t ever rely on scripts (you never have more than a handful of clients at a time, so don’t write to the masses when cold outreaching)

* how to actually connect to others as a real authentic person through cold emails (not usually the easiest gig, but not as hard as you might think to accomplish)

* example emails I use in my client outreach..

* the dumbest thing you can say in a client outreach email (..sure to not land you the job)

* the fact that pitching people is not bad or resented… unless it’s un-targeted email

Mentioned:

* EmailsThatWin.com

* Let’s Workshop

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

Well, hello, it’s John McIntyre here, the autoresponder guy. It’s time for Episode 99 of the Mc-Method Marketing podcast where you’ll discover how to get more customers with less effort by using automated email marketing techniques and strategies. Pretty bad-ass stuff. Now today I’ll be talking to Robert Williams. Robert came here a couple of weeks ago,

What’s one of the best and worst things you can find or achieve as a business owner?

Rapid growth.

I’ll just give you the answer there.

Because we all know that rapid growth means goals are being reached in every way (and that money is being made).

So how can it also be the worst thing?

Well, if you’re not ready for it, it can sink the ship…

…but I take it you are ready for rapid growth,

and that’s why I’ve got Matthew Pollard on the show today.

Matthew’s a fellow down under native,

But where I excel at email marketing,

Matt excels at taking your business,

…and turning into a money-generating-machine.

He takes your business,

Packs it into a tiny snowball,

Then pushes it and YOU down the hill,

Quickly turning you into a rolling MONSTER of a business.

Snagging clients or selling your product left and right with ease.

How’s Matthew so good at what he does?

He’s a natural money-pulling niche finder.

He knows the unique angles to look for in business,

And he teaches you how to find yours too.

So if you’re ready to take advantage of these strategies and finally GROW, fast,

Then you’re gonna be stoked after this episode.

And you’re gonna want to get out there and show off your new skills (and make more money at the same time).

Make sure you catch the special offer for McMethod Podcast listeners only.

 

In this episode, you’ll discover:

* Matthew’s all-star USP discovery techniques that lets you separate yourself from the pack

* your brilliant elevator pitch that you’ve always had… but could never figure out

* why you must put yourself out there and not shy away from becoming THE go-to person or business

* why the “why’s” are so much more important than the “how’s” in anything you sell

* a fascinating 3-step conversational elevator pitch perfecting process (and why you need to use this pitch EVERYWHERE)

* why and how to dominate networking conferences (use these rapid growth tips to network with a purpose)

* the blueprint structure that frames your perfect elevator pitch and explodes your sales to triple what you have now

* what the actual term “to sell” translates to (this fact might turn your whole world upside down)

* the reason why Matthew always calls himself a consultant instead of a salesperson (this reason will force you to be better at your business)

* 4 questions to ask your customers that will enable you to craft a killer USP from their answers

* exactly what you need to do as a business owner before you go out and hire a coach (do this first or else you might waste a lot of money)

* how business owners need scripts just as much as actors do

Mentioned:

* Google Startup Weekend

* Microsoft

* Better Business Coach Podcast

* PayPal

* MatthewPollard.guru

* betterbusinesscoachpodcast.com

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Derek “the level-up master” Pankaew is on the McMethod Podcast today.

And we’re not talking video or Facebook games (sorry Candy Crushers),

We’re talking BUSINESS level up..

..the best kind of leveling up there is, right?

From freelance copywriting and content writing (and cool ways to get gigs),

To info product success,

To Facebook marketing SUPER DUPER success.

That’s Derek.

But not only has he progressed with each new venture,

Derek’s got a strategy behind this massive new progress leading him to where he wants to go…

Because TeeSpring won’t always be Derek’s vehicle to success.

But what he IS doing,

..is something FAR BIGGER.

Because TeeSpring does one thing very special for you…

…it makes you a data king.

And what can you do with data?

If you’re reading this, then I’m sure you’re already salivating at the idea of having intense-targeted data ($$$).

 

In this episode, you’ll discover:

* how to get content writing clients consistently (and how to scale this too)

* the social-proof client snagging technique that works every time (use this on your sales page and more)

* the most valuable lesson on positioning you will ever hear

* how Derek makes 5 figures income, monthly, with TeeSpring (learn how he makes it so profitable)

* that Facebook Marketing has MASSIVE data accumulation abilities once you get in there.

* the Street Fighter Blanka-type power of an email list (but you already knew that.. right?)

* a pricing technique that will make you pissed that you didn’t use or know of it before now

* the scaling potential that only a team can give you

Mentioned:

* Warrior Forum

* Odesk

* TeeSpring

* Amazon

* [email protected] (contact him here)

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

Hello, It’s John McIntyre here, the auto responder guy, it’s time for episode 97 of the McMethod email marketing podcast where, we talk about one thing and one thing only and that’s how to be awesome at life really, and in the context of the email marketing. Whether you wanna write these emails yourself, or you wanna grow your business with email marketing, sales funnels and all that stuff, this is the place to come, this is the place to learn about that, and as i’ve said recently, this is fundamentals right ? So you can take everything you’re learning here and apply it in so many other ways, in so many other traditions, whether you’re doing this stuff on radio, sales pages billboards, all of that. These fundamentals are things here, marketing fundamentals. So, I’d like to come back to that. I’m very big on simplicity, which is is to say that, I think, you know being good at life excellings and then success comes back to it, can really be simplified to a couple very ah small ah you know very short list of things, which is that you know, these fundamentals whether it’s sales or hails or any of these different things. And I find ah you know thinking that way makes it really easy to figure out what to do, because it’s just like was any of like a couple of things here, have empathy, talk to your customers regularly and make offers, that’s it,

Does the following phrase sound familiar?

“Why Content Marketing Is Bullshit”

That’s because that’s the exact line I have on one of my email optin forms.

Well today on the show we have…

…Mr. Content-Marketing himself,

Neil Patel.

Neil is here to counter my statement.

And with good cause.

Because content marketing is NOT bullshit (if you do it the right way).

And that’s what Neil is going to do:

Teach you to do it the right way.

So who is Neil Patel?

Well, the Wall Street Journal calls him, “the top influencer on the web,”

And Forbes calls him, “one of the top 10 online marketers.”

Shall I keep going? (because I can!)

So tell me,

Are you trying to get more eyes onto your site?

What about turn those eyes into dollar signs?

Perfect.

That’s what this show is all about –

Through proper content,

Neil’s mastered traffic generation… you’ll see what I mean in the interview.

 

In this episode, you’ll discover:

* why Entrepreneur Magazine says that Neil created one of the 100 most brilliant companies in the world

* the traffic gen, content marketing, and social media conglomerate strategy that get’s you not only traffic, but HOT traffic

* the fact that traffic generation is always changing… and how Neil sees it through his marketing eyes (find out what’s working best now)

* the advantage that creating exceptional content provides you with (traffic, comments, royalties, and much, much more)

* how great content sells (if people love your content, they will buy your products too)

* the content creating process… it’s BIG (never just throw content on your site, podcast, etc. Let Neil tell you why not)

* how to find the exact problems your marketplace need solved (clue… Survey Monkey is just one of many ways)

* how to use Google Analytics to confirm which content marketing tactics work best for you

* the best content strategy when going for keywords versus quality, heartfelt good content (should you chase keywords?)

* exactly how to overcome mistakes that you face when tackling a content-marketing strategy for your business

* why you should write for relevancy… NOT traffic

* what is more expensive… paid traffic or time spent for creating content yourself? (find out Neil’s expert opinion on this controversial subject)

* how to “test the waters” as you’re in process of content marketing starts out (with long term strategies it’s harder to gauge ROI.. find out ways around this)

* how much actual quality you need to put into your content marketing (we’re talking design here)

* how and why converting visitors into customers is becoming more expensive

* why objections overcome improve conversions (and why this IS)

Mentioned:

* Crazy Egg

* KISSmetrics

* Survey Monkey

* Buffer App

* Neil Patel

* QuickSprout

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

Hey,

You want to learn how to increase your conversion rate?

Of course.

Well it all starts with testing.

Today on the show we got Jakub,

…the Conversion Master Testing Ninja.

Jakub Linowski.

Jakub specializes on increasing your conversion rates and sales.

So learn from the pro himself how he does what he charges for…

Boost your conversions,

Boost your sales,

Master the art of the Test.

If you’re in online business, or business at all…

This should be a STAPLE in all your marketing campaigns and efforts.

That’s what you’re in for today.

Jakub runs a conversion optimization company..

It’s his expertise.

Learn how to run your first optimization test.

And if you’re already testing regularly, good one you..

This episode introduces great new testing insights and resources that,

Even if you’ve been constantly testing already, and have testing techniques dialed down,

You still might be impressed by something new or different,

Coming away with new strategies to implement into your current game plans.

And as a special treat,

Halfway in I put Jakub on the spot and ask him what top 3 things he would test FIRST on my site…

Listen in to see how he breaks it down and see how he would get started ( a glimpse into the testing-mind).

But lastly, make sure you don’t miss the 5 best-practices when it comes to testing.

 

In this episode, you’ll discover:

* why you really must track everything (and optimize for better conversions)

* how tweaking a few things here and there and digging into the numbers a little bit can explode your ROI (and you don’t even have to be a “numbers person”)

* the very first two things that you should start testing and how (get the quickest most dramatic results if you start here)

* what cause and effect results are and how you find them out from split-testing (split testing tactics will bullet proof yourself and your business)

* Jakub’s advice for first timers: get your significance levels in check (not every site has the traffic to make your test results significant.. what’s the barometer?)

* the sugarcoating factor that you need to consider when using split testing software tools

* how to install and run a “tracker” (learn if the site you’re dealing with is low or high traffic even if you have no metrics to work with)

* how to optimize your time and what you have to work with for the biggest increases possible (learn resourcefulness and what to focus on when you start out split testing)

* why sending “warm or good” traffic to a test page (or real business) is an effective way to increase your test results’ significance.

* the top 3 things Jakub would test on my site, TheMcMethod.com (start gaining a testing-frame-of-mind)

* why empathy plays a huge role in proper split testing (it’s not just in email marketing and copywriting in general… but split testing too)

* a social proof hack to optimize your site (if you have social proof to use, you might be overlooking this simple action)

* the one best page or place on your site to run a test (when you don’t want to or just can’t run multiple tests and need to choose just one to do)

* there are other metrics to test besides conversions to deeply affect your business and its success (get a better sense of where you’re headed when testing multiple metrics across your sales funnels)

* why you should consider tracking page visits over clicks on certain occasions when you’re testing.

Mentioned:

*

Drew Sanocki,

to put it VERY lightly,

Is an advanced email marketer.

And it’s been a LONG time since we’ve been in contact,

Talking about getting him on the show,

And finally,

With so much life and business going on since then,

…we got Sanocki on the show.

Drew ran a madly successful online retail eCommerce business before selling it.

Now he consults (mostly private equity and venture firms) how to do this stuff…

So if you’re into eCommerce, don’t miss out on this episode.

Why not?

Because Sanocki is an eCommerce email marketing legend..

..and he gets into things like segmentation, targeting, marketing automation, RFM analysis (hundred bucks if you know what that means…jk). It breaks down your customer database to make sure you’re mailing the right people, the right stuff.

What’s this all equal?

Well if you’re in ecommerce,

Or if you use email marketing AT ALL,

It means MORE MONEY.

Just ask his consulting clients.

Sanocki’s email track record is phenomenal.

See what I mean inside,

And how you can make your email marketing that much more phenomenally profitable too ; )

Because we all know how email’s ROI is outrageous compared to say, SEO…

So be a pro, and polish or build a bulletproof email gameplan for your eCommerce retail company.

Do not delay any longer.

 

In this episode, you’ll discover:

* why and how repetition is the mother of skill

* how marketing.. online, email, whatever kind, transcends all marketplaces (learn it well and you can use it in any business you create no matter what kind)

* how email marketing separated Drew from his marketplace pack (competitors could copy him all they want without him caring now… because his list is now his true income generator)

* the number one benefit Drew ended up with after creating an email list (hint… it’s mind boggling)

* the absolute best way to grow your company into an asset (build yourself a profitable investment like Andrew did, unknowingly too)

* the principle and tech stuff with email marketing can be laid out on paper (in other words, all ESP’s are the same. Just use any of them)

* the golden rule with ecommerce email marketing is… relevance (learn how to nail it and crank out sales because of it)

* why everybody needs an engagement campaign (figure out how to turn visitors into customers)

* the three part breakdown of a successful eCommerce email campaign (don’t miss this one)

* Drew’s successful three part advanced eCommerce email marketing campaign formula… and all the goodies and examples in between

* how to turn complete strangers into freinds… and then long time customers

* the definition of an entrepreneur: building something with limited time and resources (just go out there and do it.. courses upon courses not needed)

* that endless blog tips and articles won’t help in the long run (absorb the principles and then execute!)

* how to read feedback to optimize whatever you’re working on to make it better

* that retention is the most advanced email marketing facet you will face (find out how Sanocki makes retention his b****)

* how the catalog industry, yes that same old school lumpy mail sector can teach email marketers a trick or two

* how recency, frequency, and monetary value are 3 metrics that allow you to create fantastic triggered email programs (retain more and more and more customers)

* how you MUST learn how to retain and extend your customer’s lifetime values

* why CLV should be greater than CAC (find out more in the episode about t...

Matthew Paulson.

Name sound familiar?

If you’ve been following the show at all it will.

Matt laid down the rules of entrepreneurship for you back in episode 69.

The fact that back then he had 120k email subscribers,

Sending out 4 million emails per month….

…I think it’s fair to say we took what Matt had to say seriously.

Well Matt’s back,

His business has grown,

He’s still sending out millions of emails per month,

Every month.

And along the way he’s picked up quite a few best practices…

…mainly from going through the fire.

Trial by error,

And then coming out on top.

So Matt is here today to talk about how to make your email more profitable for you.

And not just with general email marketing tips.

He’s here to talk email deliverability.

And the best part?

It’s not rocket science.

It’s easy.

Anyone and their momma can do it,

So I would highly recommend checking out what this email deliverability stuff is all about.

Matt also reveals bulletproof email marketing staples and tools that all online businesses must have (one that I implemented the second I got off our Skype call).

So learn how to set yourself up properly, AND…

…how to ensure you’re getting into inboxes, in today’s episode.

Because it’s like, once you’re inside their inbox,

Game over.

Once you go inbox, you never go back (unless you eff it up).

So get in that inbox.

Get your emails opened.

Get your ads clicked on,

Get people engaging in your content,

And get more customers, faster.

This is what email deliverability does.

Bookmark this episode.

Here, I’ll post the link for you again: https://www.dropdeadcopy.com/93

You’ll def. want to come back ready and logged into your ESP,

And with a notepad out to tack off one by one all the awesome insights Matt shares with you today.

In this episode, you’ll discover:

* the six best practices to email marketing brilliance (learn what Matt swears by)

* why sending mail from a regular SMTP or from your WordPress site through a plugin is a really bad idea.

* the benefits of having a solid ESP to watch your back (it’s nice to have best-practice reminders and constant IP reputation checks done for you to keep you performing tip top and your deliveries at their proper destinations)

* at the end of the day… you get what you pay for (take this into consideration even more so the bigger your list)

* how best practices; doing all the right things, even the simplest things, leads to big upticks in revenue when you have a large list (a percentage increase in conversions can be quite an income spike when you got a huge list)

* the best ways to get people to open your emails, interact with your emails, and just take that action you want them to inside of your email

* the importance of knowing what your ESP will and will not do for you and how to find this out (Aweber won’t set up your SPF (standard policy framework) records, so should you do this yourself then?)

* the reasoning behind having a second ESP as a backup to your first (it’s all in the term: deliverability… 100% of the time. You can never be too sure)

* that if you’re not going the ESP route, having a dedicated server and your own private setup can get you that 100% deliverability (just recognize that all the problems land on your shoulders, and if you say, get blacklisted, you can’t go running to customer support for a quick resolution)

* the vitalness behind engaging with your list and the deliverability drawbacks from not engaging ...