Forget all the books.

Forget all the endless nights of Dan Kennedy study.

We got Jon Benson on the show to talk copywriting.

And you’re about to learn a TON.

Jon’s THE Video Sales Letter Guy..

..he invented them.

And in the process,

…he’s etched himself onto many favorite-copywriter lists.

So today, Jon’s talking copy.

He’ll tell you how to compel people with truths so ridiculous, they NEED your product.

He’ll show you how to strike people at their core with your copy,

..no matter what your industry is or who you’re writing for.

Start making more money now with Jon’s insights.

He throws out gold.

Pure gold examples, real time,

..of various situations,

And how he would write within each.

Jon’s entertaining, smart, and a damn good copywriter.

Chances are you’ll be hitting pause or 15 second rewind many times for this one.

 

In this episode, you’ll discover:

* the compelling versus convincing technique you should always use in your copy (litigators use it to convince juries)

* the 4 Quadrants of Desire nurturing tactic that will break your readers’ hearts

* how to take any problem out there… and make it catastrophically big (make people walk away needing your solution)

* the burden of consciousness strategy that hooks people into whatever you’re saying (does fear drive sales? Yup)

* how agreeing with someone is just like pulling an Aikido or Judo move on an attacker (don’t worry, it relates to copywriting)

* the XYZ Principle that builds instant rapport and will impress whoever you talk to

* don’t be a superhuman copywriter, be a super-relatable one and sales will come

* how Shakespeare would make a horrible copywriter

* how aggravation can be the best persuasion tool you never knew you had

Mentioned:

* Sellerator

* Agora

* Ryan Deiss

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre:  Hey, it’s John McIntyre here, the Autoresponder Guy, and it’s time for episode 82 of the McMethod E-mail Marketing Podcast, where you’ll discover one simple thing, how to make more money every time you send an e-mail to your list. But you know what? I’ve really been thinking that, uh, this podcast is sort of that email marketing but really I just think it’s about business and marketing and how to really get more customers and make more money so you can just have more fun with life, whatever that means to you. So, uh, I think as this podcast moves forward it’s going to head more in that direction, and with some more of the, uh, general marketing focus. Still the email twist, with uh, with me getting on here with the radio voice, but, uh, thinking of broadening out a little bit.

Anyway today we are talking to John Benson. Now John… man I’m pumped to have him on the show. He’s the creator of the “ugly video sales letter”. So he’s the guy responsible for all those PowerPoints, you know, those video sales letters that have, you know, there’s a PowerPoint with black text on a white screen and it just cycles through with the voice going over the top.

Jack Born is the creator of AW Pro Tools.

It’s a powerful tool that transforms your Aweber list into a sales machine through marketing automation (but that’s a show topic in itself).

Jack’s on The Email Marketing Podcast today to talk FUNNELS,

..and SCARCITY within them.

Funnels are what leverage Email Marketing into the powerful, profitable tool that it is.

And the sense of scarcity used wisely within them will transform your prospects left and right into customers.

So if you want killer funnels,

..definitely tune in to what Jack has got to say.

He’s got a way to pinpoint EXACTLY when to hit someone with scarcity for maximum effectiveness.

This deadline funnel strategy/software will juice results,

That’s what he gets into, plus:

..the money generating pull behind scarcity and urgency,

..and solid insights into exactly why and how these tactics make an email marketing campaign run at peak performance.

Jack’s a bit like Rob Walling from Drip…

…a software guy who KNOWS Direct Response marketing.

He’s got a lot to teach.

Put your email marketing into tip top shape.

And create quality well-timed FUNNELS.

 

In this episode, you’ll discover:

* the power behind using scarcity and how to blow all your sales records by using it

* why having a product that fills a need is step one to utilize urgency in your campaign (no amount of good copy can hide a crappy product)

* how a deadline driven evergreen offer to past non-buyers is a smart move that piles up money left on the table

* the moment when urgency hits its peak (learn how major companies use urgency in their promos)

* the exact situation when and where deadline offers are best used (there are 2 requirements that if your product has, you better be using deadline offers within your funnel)

* how to set up your countdown timer

* that scarcity actually creates a physiological change in your brain (learn how to tweak scarce resources for max profits)

* a way to dynamically adjust your promo timing

* what fake scarcity is and how an evergreen deadline is NOT fake (fake scarcity will hamper your credibility… don’t make fake deadlines)

* how an evergreen deadline is like a DMV license renewal

Mentioned:

* AWPro Tools

* Deadline Funnel

* Aweber

* Frank Kern

* Influence

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre:  Hey, it’s John McIntyre here, the Autoresponder Guy, and it’s time for episode 81 of the McMethod E-mail Marketing Podcast, where you’ll discover how to make more money with your e-mail list, with autoresponders, with segmenting, with all that good stuff, okay? The idea here is how to make money every time you send an e-mail to your list, which is pretty cool if you can do that.

Today, I’ll be talking to Jack Born. Jack Born is the founder, the creator of AW Pro Tools. He has a number of other products, including Deadline funnel, which is a great little script that allows you to, when someone joins your list, you can,

Daniel Levis is an email marketing legend absolutely brimming with must-have marketing insights.

What makes him such a legend?

Sales success, check.

Copywriting chops, check.

List building skills, check.

Product Creation, check.

And the list goes on and on…

Daniel’s been writing lead generation letters, newsletters and working his direct marketing tactics since the 90’s.

Sales in print IS copywriting,

..so the transition from sales to copywriting and then email marketing was natural for Daniel

And that’s why he’s on The Email Marketing Podcast today.

Daniel lifts the hood on tried and true email marketing strategies.

Use these tips to engage your customer’s and convert $$$.

The killer info provided in this interview is enough alone to transform your marketing campaigns,

..into GOLD.

He’s a master story craftsman,

He knows empathy,

..and he enables you to know it too.

It’s not rocket science,

It’s just knowing what to do,

And then doing it.

Let Daniel Levis tell you how he creates such amazingly successful emails.

Plus much, much more…

 

In this episode, you’ll discover:

* the 5-step process Daniel uses in every email to engage readers everytime starting at the subject line down to the CTA

* that each time you sell to someone this certain way… you’re shooting yourself in the foot (find out exactly how to avoid this situation)

* the bulletproof method to extract a hook and write ridiculously precise must-open subject lines

* how casual curiosity in email subject lines only works for superstars (learn how to get to that next level of curiosity… and close sales)

* the cherry picking technique to succeed and make more money as a copywriter (find these type of clients and make your life easier)

* how to transplant your reader from the here and now to a far far away imaginary world in every email (this should be your goal behind each and every email you write)

* how to find attention absorbing hooks in your life, your clients’ or in anything else around you (find these hooks and turn them into a gripping story)

* a positive acceptance technique that makes for killer landing pages

Mentioned:

* Kendrick Cleveland

* Jon Benson

* Daniel Levis

* Email Alchemy

* Effortless Influence

* Stealthstocks Online

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre: Hey, it’s John McIntyre here, the Autoresponder guy. It’s time for episode 80. That’s  a lot of podcasts – of The McMethod e-mail marketing podcast, where you’ll discover how to make more money with your list, how to crank up the value of your leads way up, and make bank with them. Today, I’ll be talking to Daniel Levis. Now, Daniel is a very interesting guy. He is very successful at copywriting, especially e-mail copywriting. He’s known for using incredible sales stories to make sa...

Are you focused on running your  business,

…on doubling down on your main skill to give your clients what they want?

What if that main skill that grows your business isn’t marketing?

As a business owner, I’m sure you have some marketing chops,

But the truth is,

You have better stuff to focus on,

And like all smart business owners,

You see where you could improve…

…but instead of being a one man army,

You seek out someone with that specialized skill to teach you OR do it for you.

That’s where Corissa St. Lawrence comes in.

She’s the regional director for Constant Contact in Southern California,

And she KNOWS small business email marketing.

If there’s ANYONE you want in your business’ email marketing corner,

It’s Corissa.

You’ll agree with me 100% after listening to this interview.

So to ALL business owners, whether you got those email marketing skills or not,

I GUARANTEE that you’ll be quite dang impressed.

From marketing staples and fundamentals,

..to detailed tips and impressive money-pulling, list-growing ideas,

Get ready to come away with TONS of ideas and a renewed energy to increase your business skills,

And success.

In this episode, you’ll discover:

* the number one thing small business owners mess up their marketing with (you think this is a good tactic, but it’s not… it’s hurting you)

* how making it about the audience as a B2B biz owner or expert will build up your cred and get you more clients

* must-know pro tips to get you a new clients when you must go through a gate keeper (impress the head honchos through communicating with non-decision makers)

* the vital importance behind knowing who you’re talking to (segment your audience, be empathetic, and then reap the rewards off those new intimate relationships)

* the power behind reframing within your email marketing to establish yourself as the GO TO (tell them, show them… reframing makes prospects look for you when they need that expert)

Mentioned:

* Constant Contact

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre: Hey, it’s John McIntyre here, the Autoresponder Guy and it’s time for episode 79 of the McMethod Email Marketing Podcast where you’ll discover one really simple thing. It’s pretty simple, right? How to make money every time you send an email to your list. Okay, now, today, we’ll be talking to Corissa St. Lawrence from Constant Contact, that’s one of the big email orderer of Responder Providers. So, it turns out Constant Contact does a lot of coaching with the new customers, so if you sign up, they’re going to teach you about your ***, about how to get people on to your list, about how to really engage them via email and build that audience, so why not get Corissa? She actually signs up to my email list. Wow! Let’s get Corissa since she’s from Constant Contact and find out what they’re doing with their customers because I’m sure she has a bunch of valuable stuff to share at that, so that’s why she’s here. We’re going to talk about ***, how to build that engagement, how do ***. This is somewhat email marketing basics, but even if you’re advance, nothing is still going to be helpful because there’s no time when you just stop learning...

Ready to be fascinated?

Jesse Moskel is on the email marketing podcast today to blow your mind.

Really.

99.9% of direct response copywriters or marketing agency owners have NOT been through some of the depths Jesse has…

…and that’s what he spills the beans over on today’s show.

The fact that he had to go through what he did,

And how he handled it every step of the way…

..is inspiring, impressive, and a worthy story to be told over and over again.

Imagine living out a real-life intense movie…

That’s Jesse.

The depravity involved in his crazy real-life adventure changed him for the rest of his life –

For the better.

This interview is more personal development than email marketing,

But it shows the damn interesting story of someone whose been there,

..at the bottom of the pile.

No hope, no future, living a total nightmare,

Yet MADE IT OUT.

If you’re a budding entrepreneur, a new copywriter, or maybe you’ve had your skin in the game a while, but still trudging the trenches,

..this show’s for you.

Listen to what Jesse went through (only a screen writer for a cool as hell movie could top it),

and the habits he forced himself to develop in order to develop a mindset that would eventually change his life,

Molding him into who he is today.

In this episode, you’ll discover:

* the grittiest learning technique you’ll ever learn to honing your copywriting chops (NOT the most fun way to learn copywriting… but I hear it works)

* how a man (not Jesse) stuck in a horrible situation made tens of thousands of dollars simply through a compelling sales letter

* how to dump the head-trash causing you life destruction so you can progress to your next step in life (if you find yourself back where you started over and over again, you might have some head-trash)

* the happiest person technique that magnetizes the RIGHT people around you to you (it’s all about attitude. Live life like one big fun party and the cards will fall in place)

* a simple mindset tweak that helps get you past the mental block from bad things that happened in life that still affect you

Mentioned:

* Moskel Marketing Agency

* David Ogilvy

* Malcolm Gladwell

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

Hey, it’s John Mcintyre the order responding guy and it’s time to episode 78 of the mcmethod email marketing podcast where you’ll discover one simple thing: How to make money every time you send an email to your list. Now today, I’ll be doing it through Jessie Noskel. Jessie is a fascinating guy he emailed me one day with an epic story. I just sent an email to my list, what was it called “Do you like your green smoothies?” and then I told a story about how I was drinking my green smoothie, I’m actually drinking it right now it’s got eggs and spinach and some green powder and blueberries, its great! Anyway the email was about that and he replied “That was a cool story Rob, I think I’ve got a better one.” And then he proceeded to tell me how he’d been on sort of an interesting journey ended up in Korea, and then ended up in Thailand and went through some incredible stuff. I don’t know what to say, how much I can say without giving away the story so you’re gonna...

Jason Stapleton is a bona fide email marketer.

And he can back that up with the fact that he made 3/4 of a million dollars in just 3 days…

…with a list of only 14k.

That’s a lot of money for a list under 15 thousand.

He didn’t do it by using a bunch of tricks out of the profit-pulling email marketing bag either.

Nope.

Jason made it much easier on himself.

He took the natural approach.

The friendly approach.

Some call it non-pushy…

Or the consultative approach,

But Jason just thinks of it as providing value –

EVERY TIME HE SENDS SOMETHING.

It creates TRUST.

He doesn’t see emails as dollar signs,

He sees them for what they are,

People.

People with names, with trades, and with aspirations.

Jason takes his list down a journey of pure value,

Waiting 90 days until that first pitch.

But man is it worth it (he’s also added new strategies since, to not have to wait 3 months for the revenue to roll in).

Jason reveals today on The Email Marketing Podcast his most profitable methods behind HOW he creates sales minus the gimmicks.

He’s got a lot of tricks up his sleeve too, but they’re not really tricks…

…it’s just good old fashioned personal and business values.

 

In this episode, you’ll discover:

* how to lead your readers from hooked-on-you fans to paying customers

* why you shouldn’t think of your list as a list… but as a collection of real human beings (this mindset will force you to provide better value)

* the reason why giving away your best stuff for free every time is a smart idea

* the 3-video campaign method that made Jason 3/4 of a million dollars in just three days (develop this type of relationship with your followers for infinite monetization possibilities)

* how to push the envelope using video in order to create strong long-lasting relationships (video creates a celebrity effect and much, much more..)

* consistency is key… and king in the profitable email list-building world (Jason’s kept up with his insightful weekly videos since 2008. Every single week)

* how to use the commitment barrier to turn your followers into ultra-committed customers (a strategy he actually picked up from Glenn Beck… who you can’t deny is an awesome marketer)

* the segmenting strategy to pitch your list super targeted offers instead of burning them (whether through marketing automation or manual list building, segmenting is an essential ingredient to cust. lifetime value)

Mentioned:

* Trade Empowered

* Kurt Vonnegut

* Jeff Walker

* Brian Kurtz

* John Carlton

* Ryan Deiss

* Frank Kern

* Titans of Direct Response

* Glenn Beck

* Agora

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

Ever wonder what it would be like to be raised by a famous legend?

Well today’s your lucky day fellow email marketer –

Halbert, Bond Halbert…

…is here on The Email Marketing Podcast.

Gary Halbert was the greatest copywriter and marketing mind that ever graced this Earth.

And today his son Bond – another amazing marketing mind,

Gives us a peek inside that only Gary’s sons could have.

Bond,

The same son who was stuffing, stamping and sealing direct mail campaign envelopes when he was 2 years old.

The same son who trained copywriting and advertising starting at the ripe old age of TEN.

The same son who played guinea pig for all the lessons Gary taught his protege’s or used in his timeless newsletters.

Yup.

He’s quite the marketing persona.

Not many people in the world (I’m guessing none) have started their marketing careers years before they could even walk into a PG-13 movie.

It runs through his veins.

And he lives and breathes it as much as Gary did.

Today,

Bond’s marketing-mind-blowing interview shows us how his dad trained him,

And how he applies those core marketing concepts ingrained in him into today’s online world.

He hit’s email marketing strategies, autoresponder psychology, and much, much more.

Also,

Bond shows us how he took Gary’s timeless work,

…enhancing it to make it a one-of-a-kind copywriters dream source of learning information (the only marketing info product to ever give him goosebumps).

 

In this episode, you’ll discover:

* the surefire way to get your readers addicted to you (avoid predictability with this random-reward strategy)

* how Bond would use daily emails to imprint himself onto his subscribers… and never be forgotten

* the gun to your head marketing mentality that revolutionized direct mail campaigns also will do the exact same for your email marketing.

* why you should avoid using cheesy tricks that get people to open your email everytime (learn what these cheesy’s are and the only times you should ever use them)

* an email trick that is so dang powerful, it forces people to open (ESPs will only let you use it 10 times… choose wisely)

* how randomness goes a long way in building long-lasting relationships

* how Bond applies what his dad taught him about bulletproof headlines to his email subject lines (there’s nothing wrong with forced teaser copy as long as you use it this way)

* the vital importance behind getting someone’s main email address (forget about spam filters… avoiding spam emails is step one)

* how Bond left Aweber and GetResponse employees speechless and in awe

* if you want to build a great repoire with your list… your in-person relationship building skills are more important than you might think

Mentioned:

* The Boron Letters

* The Boron Letters (The McMethod Summary)

* Gary Halbert

* The Gary Halbert Letter

* The Gary Halbert All Star Series

* Joe Sugarman

* Gary Bencivenga

*

If there were ever an Entrepreneurial Hall Of Fame,

Rob Walling would no doubt be in it.

Almost a year ago he blew The Email Marketing Podcast up with Drip…

…his state-of-the-art email marketing software that literally creates autoresponders for you.

You’ll want to hold onto your hat once again today –

Because on top of the magic that Drip already provides,

Rob… the same Rob that’s been coding since he was 8 years old (yes, he’s dangerous),

Has added MARKETING AUTOMATION to Drip.

HUGE.

Ontraport and Infusionsoft better be checking their rear view mirrors,

Because Drip’s coming up fast…

…marketing automation is the future.

And never before has it been so dang accessible either.

Until now.

Heavy-duty ESP’s come with heavy-duty price tags,

But Rob says forget all the extra bells and whistles.

He’s a marketer too, remember?

So he built marketing automation into Drip from the ground up.

No bolt-ons here…

…it’s as fluid as the sea.

Whether a beginner or a bigtime company –

If you’ve yet to use marketing automation,

You’re in blue-collar email marketing territory…

…working WAY too hard.

Let Rob tell you why you NEED marketing automation.

And how it’s the future of email marketing.

Once you tap into those tagging, triggering, no thinking-twice about it waters, 

You’ll NEVER look at your regular ole ESP the same again.

 

In this episode, you’ll discover:

* the counterintuitive technique to segmenting your prospects and leads (Drip lets you do this Russell Brunson style… do less work – get higher conversions)

* how mind-bogglingly easy it is to segment subscribers with marketing automation (never again will you manually move an email from list to list)

* the unknown fact that marketing automation, as scary as it sounds, is not scary one bit… nor expensive (anymore)

* why Drip is special compared to other ESP’s marketing automation abilities (think… bolted-on vs naturally ingrained abilities)

* how to use “tags” through marketing automation to never have to use multiple email addresses in multiple lists again (email address = person, not just another set of letters)

* the bait dangling prowess in marketing automation that allows you to give prospects your utmost value (fishermen worldwide will be zealous)

* how to never again send customers content not catered exactly to them (what’s not relevant is not helpful)

* that doing the bare minimum – pretty dang easy to do – with marketing automation will return your efforts ten-fold (something that regular ol’ newsletter sending providers won’t allow you to easily do if at all)

* how growing your business just 10% a month for a year will make you very successful (marketing automation does this for you)

Mentioned:

* DRIP

* Startups For The Rest Of Us

* Software By Rob

* Russell Brunson

* Dan Faggella

* Ontraport

* AW Pro Tools

Intro and outro backing music: Forever More by

Russell Brunson is a wealth of knowledge…

…literally.

His information products and his know-hows have made him a very wealthy man.

Russell’s signature Seinfeld Emails are making his exponential rise inevitable.

Don’t let his boyish looks fool you,

Russell’s years of experience make him a great-grandpa in internet years –

He’s been laying the info marketing smack down for 10+ years now.

And is the most accomplished info-marketer I know.

After selling millions of his OWN products so dang successfully,

And teaching others how to do it exactly the same way,

You’ve got to wonder…

How does he do it?

And how does he manage that multi-million dollar email list?

THAT is why Russell is on the show today.

He lets us know HOW he controls that massive list,

…distinct email tactics he’s developed through years of various trial and errors,

And the genius technique of taking 2 of the most accomplished email marketer’s mantras – 

Then wrestling out of the two –

Something quite special…

…something his –

Something that keeps that cash raining down on him (and his clients) for days on end.

 

In this episode, you’ll discover:

* why drilling down… only focusing on list-building in your initial years will serve you well for the rest of your life

* a proven way to instantly be best friends with your new optin-ers (skip the pain… Russell’s already tried out several ways that didn’t work like this does)

* how to indoctrinate subscribers the right way, your way… from the second you’ve converted them onto your list from a squeeze page.

* why certain emails pissed him off so bad… they showed him the light to bulletproof email marketing success.

* how watching a show about nothing can generate ideas that will bring you mountains of revenue (find out what The Daily Seinfeld Email is and how you need to be using this in your business)

* the vital importance of a business core structure no matter how many industries you’re dabbling in (learn backend techniques that work like magic within any industry)

* Russell’s golden insights to attract all segments of your industry using multiple front-end products (use these angles to funnel your customers all day eerday)

* a simple mindset tweak that catapulted Brunson’s success after utilizing people he admired’s advice, but in his own way (no hand holding here… Brunson gave birth to a new, damn profitable style of email marketing)

* no brainer easy-to-implement steps to turn that traffic into long-time loyal fans aka buying customers

* how a bulldog wrester’s mentality can translate a bad day into a business revelation (learn how a bad sales call made Russell over $100k...what? Yup)

Mentioned:

* 108 Split Tests Book

* Dot Com Secrets

* Mark Joyner

* Simpleology

* Andre Chaperon

* Ben Settle

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Hey, it’s John McIntyre here, the Autoresponder Guy and it’s time for episode 74 of the McMethod Email Marketing Podcast where you’ll discover one simple thing… How to make m...

How powerful are stories for email marketing?

How powerful is gravity on Earth?

They’re basically an inevitable force that everyone falls to.

Like gravity, stories are an irresistible power hardwired to stick into the human brain.

Take it from the world’s best copywriting coach himself…

…they are the ultimate form of persuasion –

And the GO-TO tool the BEST copywriter’s snag first from their toolbox.

David Garfinkel is on the Email Marketing Podcast today to talk about this one topic –

Stories.

He’s a copywriting veteran that can coach you how to sell anything…

…he’s pretty much a legal pickpocketer through his gripping stories.

And he’ll coach YOU exactly how to be one too.

Whoever David coaches becomes number 1 in their industry.

You WANT to learn from him.

But at the very least,

…you need to hear what this 20-year copywriting vet’s got to say.

Did I mention that he started his career off writing a sales letter for a small company –

…THAT GENERATED 40 MILLION DOLLARS?

True Story.

Learn how to get your story selling chops down in today’s episode.

 

In this episode, you’ll discover:

* how you can’t just tell any old story to suck people in (learn the key human-element for sales success)

* the 80-year-old story you can use to nail down profits no matter what niche you’re in

* the deepest hidden secret to crafting a persuasive story (find it, and un-tap a never ending flow of prospects)

* a secret hack to get people hooked from the first sentence (its a bulletproof method for the inexperienced storyteller)

* what to avoid when selling products through email copy (be careful you don’t do this, or you might go bankrupt)

* the magical technique you can use to lure people in without even being persuasive

* effortless key elements to use in email copy that make it inevitably persuasive (you learned these in elementary school)

* how to write endless emails with ease (you won’t be able to stop writing spot-on money-making emails)

Mentioned:

* Want David to coach you? (he even critiques the pros)

* David’s Amazon Best Seller, Breakthrough Copywriting

* Jay Conrad Levinson

* Charles P. Roman

* Meg Whitman

* Joe Karbo

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre:Hey, it’s John McIntyre here, the Auto Responder Guy. It’s time for Episode 73 of the McMethod Email Marketing podcast where you get nitty-gritty techniques, tips and strategies to make more money with e-mail marketing and sales funnels in your business, so you can have a kick ass lifestyle and do pretty much whatever the hell you want whether it’s living in beautiful sunny Thailand, it’s actually rainy season right now, if you look at the window or if you want to play with your kids and go snowboarding and live in the Arctic Circle or...