Brian Morrissey (The Rebooting) joins Matt and Kolby to talk about his three-archetype theory of modern media, why most TBPN streaming-show clones will fail, the real strategic value of SMS, and why aging out of LinkedIn is a bigger flex than flying private.

Timestamps: 

00:00 Intro 

00:06 The 3 Media Archetypes: Artists, Suits, Engineers 

05:54 Streaming Media and MTS vs TBPN 

08:00 Why Webinars Punch Above Their Weight 

12:37 The Power of Parasocial Podcast Connections 

16:09 Is Streaming A Fad? Neo-Traditional Media 

20:18 The Underpants Gnome Problem With Clips 

24:03 Is SMS The New Email? 

26:45 The Hardest Part Is Having The Audience 

29:51 Brian's Writing Process (No Audience In Mind) 

34:36 Smart SMS Use Cases (Events, Subtext) 

40:00 Building A Strategic Reserve Of Phone Numbers 

42:59 Why SMS Crushes For Webinar Registrations 

49:47 NoScroll And Anonymous X Accounts 

53:22 Aging Out Of LinkedIn Is The Real Flex 

54:05 Where To Find Brian

📌 Resources Mentioned: 

The Rebooting
People vs Algorithms (podcast)
Monitoring The Situation (MTS)
Breaking Points 

🔗 Connect with Brian Morrissey:
LinkedIn
Website & Newsletter 

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