In today’s real estate market, negotiation is no longer optional — it’s survival.
Sellers are anchored to yesterday’s prices. Buyers are looking for deals. Multiple agents are competing for the same listings. And commission pressure is rising across the industry.
So how do you protect your deals, your value, and your confidence when the stakes are high?
In Episode 375 of The MindShare Podcast, David Greenspan sits down with globally recognized negotiation expert Fotini Iconomopoulos, keynote speaker and author of Say Less, Get More.
Fotini teaches entrepreneurs, sales professionals, and leadership teams around the world — including executives at Microsoft, Rolls-Royce, and Walmart — how to negotiate effectively in high-stakes conversations.
In this conversation, Fotini breaks down the psychology, strategy, and communication skills that separate average negotiators from top performers — and how real estate professionals can apply these techniques immediately in their business.
Because in this market, negotiation isn’t about being aggressive.
It’s about preparation, emotional intelligence, and knowing how to hold your ground when it matters most.
4:53 — The 5 Steps to Negotiation
Fotini explains the framework she teaches executives and leadership teams worldwide.
12:09 — The #1 Negotiation Mistake Realtors Make
Why agents lose money and credibility in negotiations.
14:19 — Why Emotion Hijacks Logic Under Pressure
What happens psychologically during high-stakes negotiations.
17:32 — Which Negotiation Step Matters Most in Today’s Market
How to gain leverage when buyers and sellers are dug in.
18:41 — The Anchoring Effect
Who should put the first number on the table and why it matters.
23:31 — Are You Already Negotiating From Behind?
What happens when agents wait for the other side to speak first.
26:43 — Protecting Your Commission
Practical strategies for handling commission negotiations during listing presentations.
34:22 — Setting Up an Offer to Win
The two powerful words that can change a negotiation before price becomes the issue.
41:53 — Why Presenting Three Options Works
How choice architecture improves negotiation outcomes.
47:21 — Why Round Numbers Weaken Your Position
50:48 — Why You Should Never Say “I Think” in Negotiations
55:14 — Managing Stress in High-Stakes Conversations
59:33 — Biggest Myth About Negotiation
59:43 — One Phrase Every Agent Should Remove
59:53 — One Habit That Instantly Improves Negotiation Results
1:00:12 — What Separates Top Negotiators
1:00:39 — What to Say to Anyone Who Says “I Can’t”
This episode is sponsored by:
KiTS Keep-in-Touch Systems
A powerful marketing and lead generation CRM built specifically for real estate professionals.
REM – Real Estate Magazine
Canada’s premier publication delivering real estate news, commentary, and industry insights.
Learn More
Website: https://mindshare101.com
Podcast: The MindShare Podcast
Coaching Community: MindShare Collective