Quote

“We are trying to learn about a candidate, know how they are going to fit into the culture, and know how they are going to do the job in a very small amount of time.” - Zach

The finer details of this episode 

• How Summit CPA has struggled in the past with hiring 
• The hiring assessments that Zach introduced to Summit CPA 
• Why Emotional Intelligence is such an important factor in a potential employee 
• How the EQ assessment works and how to read the results 
• The Kolbe assessment and how to use it in your hiring process 

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions/comments- [email protected]
• Zach’s Website - https://navigatethejourney.com/

Quote

“Don’t try to game the system with these. The government is going to be really scrutinizing the details with this.” - Jody Grunden

The finer details of this episode 

• Which expenses are included in loan forgiveness
• What you should do if your business uses contractors 
• How to approach documentation 
• What you need to know about the regulations and guidelines 
• The timing and process to obtain forgiveness 
• How to work with any loan that isn’t forgiven 
• Do you need to pay taxes on the loan forgiveness? 

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions/comments- [email protected] 

Quote

“It’s impossible to have all these experiences yourself, so you get that from reading books.” - Adam Hale 

The finer details of this episode 

• How The E-Myth Revisited laid the framework that Jody used to set up Summit CPA
• How Getting Things Done can help accountants and CFOs stay organized and on top of their work
• How Summit CPA uses The 4 Disciplines of Execution
• Tips for how you can develop strong reading habits

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected]
• The E-Myth Revisited, Michael E Gerber
• Getting Things Done, David Allen 
• The 4 Disciplines of Execution

Quote

“Project management tools are built for a defined sprint of work, but there is a big gap in recurring client management tools.” - David Cristello

The finer details of this episode 

• David’s background and how he started JetPack Workflow
• Why JetPack Workflow is a valuable project management tool for CPA firms
• How to set up JetPack Workflow in your firm
• When a firm begins to migrate into JetPack Workflow
• Why JetPack Workflow is more effective than other project management tools
• How JetPack Workflow has moved the needle on Summit CPA’s gross profit
• The best way for smaller firms to adapt to a JetPack Workflow
• Summit CPA’s approach to maintaining their JetPack Workflow
• What new things are coming from JetPack Workflow in the future

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected]
• JetPack Workflow - https://jetpackworkflow.com/

Quote

“For the clients that are really hit hard, if they are completely shut down, the Employee Retention Credit might be a good move for them.” - Adam Hale 

The finer details of this episode 

• Should you apply for the PPP or EIDL?
• What you can do for businesses that are shut down for the foreseeable future
• Your responsibility as a CPA in this crisis
• How we are approaching COVID-19 with our clients
• Forecasting tips to help clients work through the near future

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected]

Quote

“Times are different now with COVID-19, but these are conversations we need to have when the economy is doing really well.” - Adam Hale 

The finer details of this episode 

• What conversations you want to be having with your clients during difficult times
• How to approach making a plan with your clients to get them back on track
• How to have difficult conversations with clients
• Why weekly meetings with a CFO can help businesses survive a rough patch
• Talking through layoffs, furlows, and pay cuts with your clients
• What you can do for your clients during the COVID-19 crisis

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected]

Quote

“Creating a dedicated space for your work is one of the most essential things you can do when working from home.” - Adam Hale 

The finer details of this episode 

• How Summit CPA became a virtual company 
• Work from home tips from the Summit CPA team 
• Perks of working from home 
• Our favorite tools for working online
• How this can actually be a blessing in disguise for your company 
• How to support yourself and your coworkers through this quarantine period 
• How virtual teams can support business growth even better than in-person teams 

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions/comments- [email protected]
• Secoco - https://www.sococo.com/
• LastPass - https://www.lastpass.com/
• Sharepoint - https://products.office.com/en-us/sharepoint/collaboration
• Boxcryptor - https://www.boxcryptor.com/en/

Quote

“Every good client relationship we’ve had with Summit CPA started out positive from the very beginning.” - Adam Hale 

The finer details of this episode 

• How Summit CPA approaches the onboarding process
• Why we have a team designated for onboarding new clients (and why we charge extra fees)
• The keys to a successful onboarding process
• Expectations we always set with our clients
• Best practices for communicating with clients
• Who is involved in onboarding? What are the roles to fill?
• How long onboarding takes for us and what the timeline looks like

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected]

Quote

“You don’t need a silver bullet every time you meet with your client” - Jamie Nau 

The finer details of this episode 

• How to prepare yourself and your client for your meetings 
• How Summit CPA has done this in the past and how we do it now 
• The core meetings that you need to have with your client 
• Conversations that are important to have in your meetings 
• How to decide and communicate who should be in each meeting 
• What the meetings look like for each service your CPA firm offers 
• How long your meetings should be and how frequently you should hold meetings 

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected]

Quote

“The marketing for Summit CPA is focused on building relationships. ” - Kelly Schuknecht

The finer details of this episode 

• How to choose which priorities to focus on when marketing your CPA firm
• Why good marketing is education-based and why you shouldn’t be afraid to “give out too much information”
• How to determine if a marketing tactic is effective or not
• How to leverage the different social media platforms for brand awareness
• Leveraging the team at your CPA firm for a strong marketing strategy
• How to choose the right tools for marketing your business
• Tools we use at Summit CPA to make our marketing easier

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected]
• Hubspot - hubspot.com
• Canva - canva.com
• Later - later.com