The Morning Shot

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Yesterday we had our first Facts and Figures State of the Market Call, and I have to say, the feedback has been overwhelmingly positive. We really try and set out to provide as much value to our real estate partners as possible, and being able to provide so much insight into the current happenings of the real estate market in less than 15 minutes is exactly the sort of medium producing agents want for staying in the know.

As a special thank you for all of our Morning Shot listeners, I wanted to share with you a short portion of yesterday's call to provide you with some flavor for what these calls have to offer.

• Some numbers for everyone on to think about courtesy of the National Association of Realtors…
  • 90% of homebuyers are in the research and educational phase of the purchase cycle (6-12 months), and 10% are in the transaction phase, meaning they are buying in the immediate future;
• Think about where you are spending your time…
  • Very few real estate agents spend time capturing buyers and sellers in the research and educational phase;
  • As a result, agents spend 98% of their time and money competing for that 10% of the market that's in the transaction phase;
  • So, the true opportunity for business growth lies within cultivating prospective clients in the education and research phase…which is the path least explored.

Folks this is what this call and the Morning Shot is all about – being able to speak to clients in the research and educational phase, and separating ourselves from the crowd by going where most don't even think to go. Why fish with everyone else when we can have an entire lake for ourselves?

Thank you all for listening. We are committed to supporting you. So send us a friend request on Facebook or LinkedIn, and follow us @mattweaverspeaks.   

 I appreciate you joining me today, hopefully you can find a way to apply your shot into today, until tomorrow, have a better day today than yesterday.

The views of this blog, "Your Morning Shot" podcast, and on this site in general are solely those of the authors, Matt Weaver (NMLS-175651) and Zack Lewis, and do not express the views or opinions of Finance of America Mortgage.

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Last week I had the privilege of working with Casey Cunningham, CEO and President of Xinnix - one of the mortgage industries most successful coaches and consulting companies, and one of the most respected women in financial services. The goal of the meeting was simple, design a plan to double my team's production by providing more value to my clients than anyone in the industry. Simple, yes, easy no. But as Isaac Newton once said, "If I have seen further it is by standing on the shoulders of Giants." While I may have thus far achieved a certain level of success in our industry, there could be no way for me to grow any further than without the insight and direction of those more successful than myself.

So to do this, I managed to lock Ms. Cunningham down for a day with myself and my partner Avi Mizrahi – 14 hours straight of unadulterated analysis and radical honesty into every facet of our business – our baby – that we'd worked so hard to build. There was little in the way of pleasantries and small talk – we basically walked into the room and were instructed to lay ourselves and our business bare on the table to be dissected by a woman we barely knew….and it was 14 hours and a good chunk of change well spent. Oh no, she wasn't cheap, and great help never is – we get what we pay for, or what we don't pay for, and are keen to remember that price and value are two very different things. This I've found especially true when it comes to coaching.

One lesson Casey helped me to understand, painfully as it may have been, is that she formulated a special little word for describing people like myself – she refers to us as as Hyperpro's. Hyperpro. Honestly at first tilt it sounds pretty cool…like I'm a Hyperpro…a hyperactive professional, maybe super on the go, always rolling? Well, not exactly.

A Hyperpro is an individual so deeply entrenched in building and perfecting their business process and value proposition that they go off the assumption that people should want to do business with them without actually inviting them to do so.

Allow me to share with you the metaphor she shared with me:

I'm a good guy, and I want to host a neighborhood BBQ. I want to have all my neighbors, friends and their families over to my house to enjoy a fantastic evening of food, fun and festivities – but it has to be the best BBQ ever. So I plan. I order the best quality meat and Florida's BBQ pit master champion to grille for everyone. I order one of those huge blow up jungle gyms for the kids. I secure a local band and an evening of fireworks. Everything is coming together perfectly, this will be the best neighborhood BBQ ever! As the band arrives, the food gets cooking and the bouncy gym gets filled with air, but no one comes walking through the door. "But why?" I say to myself. "Look at everything we have here, I would think everyone in the neighborhood would want to be a part of this?" But no one comes. I'm baffled, so I go door-to-door inquiring with my neighbors – "why didn't you guys come to my block party, I was so excited for you all to be there and spent so much time planning and preparing to make it such an amazing time for you and your families…to which they all reply, "we never knew we were invited."

As Casey went on to tell me about the polar opposite personalities – myself, being the type who spends every waking moment ensuring the experience for when someone does wonder into my party is the best they ever had, and second, that of someone who sells hard to first guarantee your attendance to the party, then scrambles to try and make it live up to the expectations they set for you.

In applying of the most important lessons I learned from this session, I want to formally invite all of your to join me in becoming the greatest real estate professionals in South Florida. You are all invited to leverage the most thorough preapproval process in the industry to ensure you are maximizing your time with your clients, and closing the most deals. You are all invited to take advantage of our 7/24 program – 7 day loan commitments with the ability to close in 24 days or less outpacing the competitors in multiple offer environment. You are all invited to reach out to my team that remains fully operational 7 days a week from 8am-9pm 364 days a year for any of your client needs. Friends, I have spent years designing the greatest mortgage process for the needs of the real estate community, and I want you to know, I'd love to work with you. Please give me a call at 561-864-2458, let me show you what this machine can do in getting your clients approved.   

I want to stress that while grateful for Casey's diagnosis, I'm also grateful that I wanted to build a well oiled machine before coming to real estate partners for their hard earned referral. I think we can agree that most mortgage folks promise the world, and once get referred just sort of try and figure it out – but that's just simply not the case with my practice.  

As a reminder, we will be having our very first Facts and Figures State of the Market Conference call tomorrow, Tuesday September 26th , at 11:45am. Facts and Figures is a 15 minute monthly call designed to deliver the most relevant stats and information as to the happenings of the real estate industry for our friends and partners in the real estate industry. We are going to cut out the noise to deliver the information you need when you need it most – right now. To join our exclusive call-in list, please reach out to us at 561-864-2458, or email us at [email protected] so we can get you the dial-in information!   

Thank you all for listening. We are committed to supporting you. So send us a friend request on Facebook or LinkedIn, and follow us @mattweaverspeaks.   

 I appreciate you joining me today, hopefully you can find a way to apply your shot into today, until tomorrow, have a better day today than yesterday.

The views of this blog, "Your Morning Shot" podcast, and on this site in general are solely those of the authors, Matt Weaver (NMLS-175651) and Zack Lewis, and do not express the views or opinions of Finance of America Mortgage.

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According to Facebook, Twitter, Instagram and every other news outlet that folks can express their deep convictions on, Apple's unveiling of their new facial recognition feature was a total and complete failure.

According to the actual video of Apple's Senior Vice President of Software Engineering Craig Federighi attempting to login to the phone, it appeared to be nothing more than a slight glitch.

For those on the outside looking in overcome by the overdramatized opinions on the performance of this demonstration, the entire display was a total and complete failure. However for those of us deeply entrenched in the world of sales presentations, or anyone who actually watched the presentation for that matter, we must tip our cap to Mr. Federighi as he handled the entire situation with ease.

Presenting is just another form of selling. And though we may perfectly act out our presentations during our morning shower, envisioning the smiles on the faces of our clients as they nod their head and reach for the pen to sign the contract, we must acknowledge, and more so, respect, that plans are subject to life. Things happen, sometimes very bad things, and sometimes at very bad times – but they do happen, and when they do, the impact they have on our presentation is directly proportional to the way for which we respond to it.

So don't stop acting out your next listing presentation in the shower, don't stop envisioning that pen hitting paper, but as much as you hope for the best, be sure to plan for the worst.

In our view there are two primary takeaways we as real estate sales professionals can realize from Mr. Federighi's presentation and apply to our own:

1. There is no problem unless we make a problem.
   1. Considering the frequency of our sales presentations, we know that at some point mistakes will happen. It could be as small as getting lost on the way to the property, to putting the entirely wrong offer price on a clients contract. No matter what the error, keep pushing forward calmly and confidently. Your audience will react according to how you're reacting. In Federighi's presentation, when the facial recognition software failed to unlock the phone, he calmly and honestly told the audience "lets go to the backup." No harm no foul. As far as he was concerned, this issue was barely an issue at all. There were no shocked faces or awe voices in the crowd to the momentary glitch in equipment, and he certainly didn't start screaming for engineers to immediately come on the scene and fix the phone, or repeatedly apologize to the audience…none of that…just "lets go to the backup." And the backup worked just fine. Which brings us to our next point…

1. Plan for failure
   1. "Let's go to the backup" are 5 little words that we should sear into our brains. Let's imagine for a second what that same presentation would be like should Federighi not had a backup phone readily available. "Ladies and gentleman if you can please excuse us for a moment, we seem to be ugh having some trouble here." "Just please sit patiently…(yelling angrily) hey Jim can you please come have a look at this?"

And every second feels like an eternity.

But instead, the team at Apple respected that plans are subject to life and had a second phone readily available on the podium. As a result, what could've been an extended period of sweaty anxiety, awkward silence and endless apologies amounted to no more than 2.5 seconds of walking back to the podium to grab the backup and get back into the canned presentation.  

Just as a side note, Apple addressed the public shortly thereafter about what the issue was – apparently, it really was a human error. During the set up, the demo iPhone was being used by handlers who were using their face to unlock the phone. Well, considering it was set up for Federighi's face, it's no wonder the phone did immediately what it was supposed to do – ask for the passcode. Hope for the best, plan for the worst.

If you haven't seen the presentation we're talking about you can follow the YouTube link in our blog (https://www.youtube.com/watch?time_continue=37&v=m7xmCCTVS7Q). We'd love to get your opinion on how Apple handled the presentation.   

Thank you all for listening. We are committed to supporting you. So send us a friend request on Facebook or LinkedIn, and follow us @mattweaverspeaks.

We will be having our very first Facts and Figures State of the Market Conference call on Tuesday September 26th at 11:45am. Facts and Figures is a 15 minute monthly call designed to deliver the most relevant stats and information as to the happenings of the real estate industry for our friends and partners in the real estate industry. We are going to cut out the noise to deliver the information you need when you need it most – right now. To join our exclusive call-in list, please reach out to us at 561-864-2458, or email us at [email protected] so we can get you the dial-in information!     

The views of this blog, "Your Morning Shot" podcast, and on this site in general are solely those of the authors, Matt Weaver (NMLS-175651) and Zack Lewis, and do not express the views or opinions of Finance of America Mortgage.

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The National Association of Realtors published a very interesting article earlier this month entitled "First-Time Buyers Aren't Afraid of Renovation." With a title like that I had to explore further because everything I've read up until this moment appears to contradict that statement.

According to the principal economist at Houzz & Home, "younger and cash-constrained first-time buyers are responding to the low inventory of affordable homes by purchasing properties that require more than just cosmetic upgrades." She went on to say, "not surprisingly, we are seeing their spending on home renovations increasing significantly in 2016 and expect this trend to continue through 2017."

They actually provided us a few additional pieces of data to keep in mind, as in what the average remodeler spent in renovating their homes by room:

1. Kitchens: $19,100
2. Master bathrooms: $11,700
3. Living/Family rooms: $5,400
4. Master bedroom: $3,400
5. Laundry room: $2,800
6. Dining room: $2,600
7. Guest bedrooms: $1,900

Now THIS IS SOME VALUABLE INFORMATION LADIES AND GENTELMAN. How many times have we come to hear that FTHBs only have enough for the down payment? How often have we heard about the low inventory levels restricting what's available to those same buyers? Well helping these clients find a turnkey property to suit their financial needs can be extremely difficult when you're under the impression that it's the only option available!

But here we are, and statistics are now showing that these FTHB are more comfortable with the idea of spending a sizeable sum of extra money to make their new house a home. Well you know what's great about this newfound discovery? There's a loan product most of your local banks should offer called the 203(k) loan to satisfy this demand exactly! They're not incredibly complex products, but make sure the lender you're working with has thorough understanding for all the nuances associated before referring your FTHB clients.

Renovation loans are fantastic for helping open new doors to homebuyers that wouldn't otherwise be available for them. With this trend expected to continue, the more educated you can get on how they work, the more doors you can open for others that were told they were closed.

Thank you all for listening. We are committed to supporting you. So send us a friend request on Facebook or LinkedIn, and follow us @mattweaverspeaks.

            We will be having our very first Facts and Figures State of the Market Conference call on Tuesday September 26th at 11:45am. Facts and Figures is a 15 minute monthly call designed to deliver the most relevant stats and information as to the happenings of the real estate industry for our friends and partners in the real estate industry. We are going to cut out the noise to deliver the information you need when you need it most – right now. To join our exclusive call-in list, please reach out to us at 561-864-2458, or email us at [email protected] so we can get you the dial-in information!     

 "I appreciate you joining me today, hopefully you can find a way to apply your shot into today, until tomorrow, have a better day today than yesterday."

The views of this blog, "Your Morning Shot" podcast, and on this site in general are solely those of the authors, Matt Weaver (NMLS-175651) and Zack Lewis, and do not express the views or opinions of Finance of America Mortgage.

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I don't watch the news anymore, and I have to be honest with you, it's liberating. Many have said, and Denzel Washington made the words famous, "if you don't read the newspaper you are uninformed, and if you do read the newspaper you are misinformed." A bold statement indeed.

Out of those two options, I've elected option C – to be uninformed about the misinformation that I previously allowed to ring in my ears all day everyday on the television in my office. Instead, putting on the earmuffs and allowing myself to come up with my own consensus of the topics I care most about. My in-house analyst and I now read boring white papers, academic research and note conversations with other real estate professionals "on the front lines" that offer little in the way of glorified opinions, but rather allow ourselves to come up with our own perspective as for the story the data presents.

As a result of this research, I've been invited to numerous local organizations including academic institutions in our community to present our observations on what we find. And in every instance, we've received follow-up emails for copies of our presentations for these same individuals to consider when trying to get a better understanding for the state of the real estate industry.

As I've always said, my personal goal is to provide the greatest possible amount of value to my real estate partners that enable you to grow your business. With that said, I am excited to announce our newest value proposition – a monthly State of the Market conference call entitled Facts and Figures with Matt Weaver.

Facts and Figures will be held on the last Tuesday of every month, and deliver the most relevant stats and information as to the happenings of the real estate industry. The goal of this monthly call will be to deliver everything an agent or broker would need to know about the months real estate activity in the most efficient and timely manner. What that means is once a month, at 11:45am, for 15 minutes, listeners will have everything you need to know about the real estate industry, how it might affect your business and ideas as to how to capitalize off it.

We do encourage listeners to take notes, but as an added benefit, we will be sending out call summaries to those who joined the call.

We are going to cut out the noise to deliver the information you need when you need it most – right now. 

If you would like more information for how to join this monthly call, give us a call at 561-864-2458, or email us at [email protected]. Our first call will be this month on September 26th  at 11:45am, giving you the perfect opportunity to hear what's going on in our industry and be equipped with talking points to deliver the most impactful sales presentations to your clients over lunch!

 Thank you all for listening. We are committed to supporting you. So send us a friend request on Facebook or LinkedIn, and follow us @mattweaverspeaks.

 I appreciate you joining me today, hopefully you can find a way to apply your shot into today, until tomorrow, have a better day today than yesterday.

The views of this blog, "Your Morning Shot" podcast, and on this site in general are solely those of the authors, Matt Weaver (NMLS-175651) and Zack Lewis, and do not express the views or opinions of Finance of America Mortgage.

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Just wanted to take a moment to extend our gratitude to all of our friends, listeners and partners who let us know they were okay - together we are Florida Strong.

On that note, now that we are safe and our personal and professional lives begin their return to normality, we can shift our focus on rebuilding business.

Hurricane Irma cause our local real estate market approximately at least 2 weeks of productivity. That said, in an effort to recover time lost I am pleased to announce my closing commitment of 15 days versus the industry average of 43.

Going forward and for the next 3 weeks my RE partners can have the confidence in offering 15 day closings when presenting their next offer!

Restrictions will apply, but please contact me at 561-864-2458 for more information.

Thank you all for listening. We're always here to support you, so connect get with us on Facebook or LinkedIn @mattweaverspeaks.

 I appreciate you joining me today, hopefully you can find a way to apply your shot into today, until tomorrow, have a better day today than yesterday.

The views of this blog, "Your Morning Shot" podcast, and on this site in general are solely those of the authors, Matt Weaver (NMLS-175651) and Zack Lewis, and do not express the views or opinions of Finance of America Mortgage.

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Nothing is permanent.

This past week my family and I made the decision to remain in our home for Hurricane Irma, and in the days leading up to the storms landfall we were hit with infinite observations and opinions on the best course of action to take for the safety and security of my family. Our choice to stay was one both my wife and I felt was best based on the information available, but regardless, the experience and impact of this decision was one that has changed my life forever – and for that I am eternally grateful.

Nothing is permanent.

When I sat around the dinner table that Thursday evening I couldn't help but be overcome with a wave of anxiety - a very real concern for which I might need to confront, "could this be the last time I have dinner with my family around this table in this home?" Though it may seem extreme, when we consider the expectations and opinions of those experts on the nature and behavior of hurricane Irma the closer we got to landfall, and the hundreds of thousands of people evacuating, this was a possibility that needed to be factored into our decision.

I repeated those words in my head again as we ate our dinner, "this table in this home." It's interesting how quickly my perspective had changed when I realized…

Nothing is permanent.

As I sat there in concern about all the stuff I had, couches, cars, plates and utensils, this house I like to think I owned or my business I had worked so hard to develop over the last 20 years, only to realize that within the next 24-48 hours all of it could be swept away in the grips of mother nature. And in that moment, all I wanted to do was go back to that Monday morning. The Monday mornings that most people make jokes about the misery associated with it; my early morning routine at the gym, my morning coffee, the drive in my car on the way to the office with the air-conditioning on because the wind messes up my hair, or lunch with my colleagues whose relationship I value so very much…

But I'm quick to remember, none of it is permanent. And because none of it is permanent, all of it is beautiful. 

I walk through my house and hear my wife trying to get the kids to bed. I think about how grateful I am to have such a beautiful and loving wife, with children that are healthy enough to have the energy to make our heads spin. I notice the couch that I was considering replacing because of a small wine stain, but now see it as another gift of life that not all are fortunate enough to have. I check in with my business partner to see how he and his family are doing, and I'm grateful to have such a tight-knit relationship with him on both a personal and professional level.

When I came to an understanding that none of this is permanent, I am immediately released from the fears of tomorrow, and revitalized with the knowledge that now is all we have. Irma thankfully did not unleash her full wrath on us here in South Florida, and as quickly as she came so to did she leave, but she by no means left me empty-handed. So I will say hi to the passerby, prospect a client I'd been to nervous to try before, and take in the beauty of my surroundings while smiling all the while – because say it with me – nothing is permanent in this world, not even our troubles.

While grateful for what destruction Irma did not do inflict on our communities here in South Florida, let us take a moment to think about those in the Caribbean islands whose communities were significantly impacted.

I appreciate you joining me today, hopefully you can find a way to apply your shot into today, until tomorrow, have a better day today than yesterday.

The views of this blog, "Your Morning Shot" podcast, and on this site in general are solely those of the authors, Matt Weaver (NMLS-175651) and Zack Lewis, and do not express the views or opinions of Finance of America Mortgage.

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Imagine for a moment that you are listing a condominium in South Florida with an estimated value of $300,000. Within the first week of listing the property, you receive the following three offers:

1. $280,000 in all cash;
2. $290,000 with 25% down and mortgage financing the remainder; or
3. $300,000 with 5% down and mortgage financing the remainder?

Which one did you choose? We understand that experience would likely push us in the direction of the cash-buyer, but is it truly what's best for our clients? On the one hand, we ensure the sale of the property without concern for potential fallout with the HOA and the associated headaches with relisting the property, but on the other hand we are potentially leaving a good deal of money on the table. Might there be another way for us to secure the deal without the undo stress AND sell for the higher sales price?

In order to do so we must first understand, what is the usual suspect responsible for so much frustration in getting a condominium sold – the homeowners association. When a buyer wishes to acquire a condo with the help of mortgage financing, the HOA must undergo a review by the lender. Lenders are looking to gauge how much in cash reserves they have, or what percentage of occupants are renters, etc. Here's the thing, the questionnaire itself is not the problem, the problem is that 99/100 the questionnaire is not actually completed until a property is under contract. That means only after we've had to take the property off the market and begun the process do we get to roll the dice and find out if the lender will even approve it– once again, we can sympathize with why a listing agent would prefer to simply accept the cash offer.

However, how many of you are aware as to what it takes to have a condo questionnaire completed? From a financial perspective, only $100-$300. That's right, only $100-$300 to have a full understanding as to what your clients buyer pool must look like. No guess work, facts.

If you're an agent looking to generate more listing business, do you think this approach might be able to distinctly separate you from the crowd and grow your listing business?

As a valued listener to Your Morning Shot, we encourage you to try this with your next listing appointment. Send us your next clients condo questionnaire, and we'll get it completed for you upfront before even listing the property. My team will review the questionnaire for you free of charge, and provide you and your clients piece of mind in knowing exactly who can buy your property at the best price possible with the least amount of stress.

If the condo review fails, no time wasted on marketing to anyone but cash-buyers. However, if we confirm that the condo review passes, your client can capture the additional dollars earned from the higher sales price offered to buyers using mortgage financing – in the case of our first example, a difference that would earn your client an additional $20,000 as a result of a $200 on a review.

Let us help you get your next listing, feel free to reach out to us by email at [email protected] or by phone 561-864-2458 to get your next condo review started for free.  

Want to join us?

Thank you all for listening. We're always here to support you, so connect get with us on Facebook or LinkedIn @mattweaverspeaks.

If you have a real estate topic for our next shot or blog, please shoot us a message on Facebook @mattweaverspeaks, we love listener requests!

If you're in the South Florida area and want to meet for lunch, send me a message on LinkedIn and let's get something on the calendar!

The views of this blog, "Your Morning Shot" podcast, and on this site in general are solely those of the authors, Matt Weaver (NMLS-175651) and Zack Lewis, and do not express the views or opinions of Finance of America Mortgage.

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I was at an event a few days ago with a number of local agents to discuss some of our upcoming educational events and how the course material can help grow their real estate business. I love talking to agents because it helps me better understand how I can gear my business to better serve them, but in this specific conversation, the topic shifted to general sales talk and the biggest weakness they face with their sales presentation.

The biggest problem these agents felt was preventing them from making more money was assuming that because their friends, neighbors and colleagues know what they do for work they will come to them for their real estate needs. We all know what assume really stands for, and assuming others will come to us for their real estate needs just because they know what we do is not even close to asking them for their business. NOT EVEN CLOSE!  

We're all guilty of this! One of the agents shared a story about how they see a personal trainer 3x a week. They make small talk, and the trainer is well aware of my friend's career as a real estate professional. Yet, at last week's session, the trainer shared with this agent his excitement for having gone into contract on his first home! Well obviously this rattled my realtor friend, but it also lead her to have an epiphany…she never actually asked him for his business! Unfortunately, her assumption that others would just know they could go to her because of their awareness of her profession had cost her the deal.

This brings us back to Carnegie – according to the guru, "91% of customers say they'd give referrals, but only 11% of salespeople ask for one." Let me repeat that, "91% of customers say they'd give referrals, but only 11% of salespeople ask for one."

Our happy clients want to refer us to their friends! They had a great experience working with us, they trust us, we helped them find their perfect home! They want their friends and colleagues to enjoy the same experience…but the reality is they need to be reminded that we are here to provide that same level of excellence in service to their friends, and not just assume they will spread the word for us. If we don't ask, the answer is always no. Our friends, colleagues and happy clients are an extension of our sales force – but we have to ask them to do their job, one that that 91% of them are more than happy to do!

I am guilty of this myself. The number of times I've had agents tell me they didn't know I wanted to do business with them can keep me up at night. So I'm going to practice what I preach. To all of my wonderful agent listeners – I want to do business with you. I live and breathe mortgage origination and building the ideal mortgage business to support agents in growing their business. You can call me directly at 561-864-2458. My team doesn't work banking hours, we're here 7 days a week 8am – 9pm. That may sound ridiculous or hard to believe, but I encourage you to give it a try. Call me directly at 561-864-2458 at 8:30pm and see just how committed to you I really am…

Want to join us?

Thank you all for listening. We're always here to support you, so connect get with us on Facebook or LinkedIn @mattweaverspeaks.

If you have a real estate topic for our next shot or blog, please shoot us a message on Facebook @mattweaverspeaks, we love listener requests!

If you're in the South Florida area and want to meet for lunch, send me a message on LinkedIn and let's get something on the calendar!

The views of this blog, "Your Morning Shot" podcast, and on this site in general are solely those of the authors, Matt Weaver (NMLS-175651) and Zack Lewis, and do not express the views or opinions of Finance of America Mortgage.

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What is the driving force that pushes elite performers to accomplish great things? I think we can all agree that the standard response to that question is motivation – these people are "motivated" to get up early, they're "motivated" to work hard or they're "motivated" to accomplish their dreams. But is this really the case, or have we simply misdiagnosed the true driver for a lifestyle of habitual success?

Whenever someone speaks out with a viewpoint opposing the masses I get excited. I love contrarians and respect their courage to challenge the status quo, and this particular subject touches on something near and dear to me.

Mel Robbins is a renowned speaker, television host and author and when I came across an interview she did called "why motivation is garbage", I had to share some of her key takeaways here on the Shot.

Mel points out, "That's what it takes to get what you want. Not big scary leaps once a year. It takes small, but irritating moves every single day."

I think a lot of us have fallen into a false sense of understanding that the road to greatness comes down to only a few major moments for which we have to muster up everything we have to take the plunge. However, Robbin's perspective points out an entirely different mentality – it is these daily occurrences of uncomfortable moments and experiences that we muster up the courage to do the things others won't. Every day leader's step out of our comfort zones, constantly immersed in a state of discomfort for doing things we do not want to do in the immediate but knowing will benefit us in the long-term. That way when major moments do present themselves, and they will, having practiced as we will play, these major opportunities become far less intimidating to those of us who've challenged our personal limitations on a daily basis than those that waited on the sidelines for the "perfect moment" to finally get in the game. Or as Mel puts it so eloquently, "You are never going to feel like it." "That's the problem with so many adults; we're all focused on getting it perfect instead of trying. What ever happened to good enough?"

Now is good enough. Right now we have everything we need to try, so today that's what I intend on doing. Today I am going to do one thing that makes me uncomfortable. I don't know what that something will be, but when it comes up I'm going to go for it. I will be vigilant as I go through my day and when something triggers me to feel uncomfortable or hesitant to try I am going to jump in full force. What do I have to lose besides my fear of trying? It leads me back to my favorite quote, "remembering you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." – Steve Jobs

Let's go get uncomfortable.

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