Most times corporate marketing is extremely boring, but sometimes…it's different! Corporate marketing is a type of marketing that promotes the company as a whole, as opposed to individual products. Ultimately, the main goal of corporate marketing is to improve brand image, while strengthening relationships with your customers so they become brand advocates. When corporate marketing is working correctly, it should keep the flywheel spinning by attracting new customers, while engaging leads, and delighting current customers. For most companies, corporate marketing is performed through some boring tactic or strategy like writing a blog, press releases, posting dull things on social media, or regular investor reports if the company is a publicly-traded entity. What about the companies that do corporate marketing differently? That is what I want to highlight in this latest episode of my podcast. I collected ten examples throughout history that I think will be insightful, entertaining, and hopefully inspiring to all entrepreneurs.

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