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Want to unlock the secret of sales? It's Not About the Product, It's About the Relationship! 🚗 💼

Today, we get into it with Will McGinnis, Director of Sales for fullthrottle.ai, as he unravels the intricacies of building genuine relationships in the automotive industry. From the evolution of digital marketing to the importance of understanding your customer's unique needs, Will emphasizes that the key to successful sales isn't about pushing a product, but about truly understanding and helping your customer.

In this episode, the hosts and Will share a few laughs, reminisce about the early days of automotive websites, and discuss the challenges of the current market economy. Will's journey from selling flashy websites in 2008 to leading a sales team in 2023 offers valuable insights for anyone in sales or in automotive. Plus, don't miss out on the hilarious debate about "Black Shirt Tuesday" and the importance of wardrobe choices in sales!

Takeaways:

• 0:00 - A light-hearted start and the importance of podcast intros.
• 1:20 - Delving into Will's history in the automotive industry.
• 2:09 - The essence of a sales professional: Presence vs. Arrogance.
• 4:32 - A trip down memory lane: The wild west of automotive websites in 2008.
• 6:37 - Will's journey outside and back into the automotive industry.
• 10:23 - The challenge of attribution in marketing and the importance of first-party data.
• 15:20 - The evolution of the marketing funnel and the importance of post-sale relationships.
• 18:59 - The Challenger sales model: Making it about the customer's business.
• 24:58 - Wrapping up with key takeaways and the essence of relationship-building in sales.

Will McGinnis is the Director of Sales at fullthrottle.ai

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