Your marketing company is reporting blended data. It looks fine. But when you separate branded search from unbranded search, the numbers tell a very different story.

Todd Liles, Roy H. Williams, and Jake Williams close out this 4-part miniseries by pulling apart the data most marketing companies don't want you to see. One real company, three cities, same week — branded keywords generated $49,400 in profit while unbranded lost $8,299. Jake walks through three independent data sets that all confirm the same pattern. Roy explains why unbranded keywords are an addiction most companies can't quit. And Todd closes with a direct challenge: if you're questioning your data, trust that instinct.

This episode includes charts and data visualizations — check the YouTube channel to see them.

You'll learn:

• Why blended search reports hide the weakness of your unbranded spend
• What happened when branded and unbranded were finally separated — same company, same week
• Why unbranded costs $792 per customer while branded costs as low as $23
• How AI and zero-click search will change who gets recommended
• The one question to ask your marketing company that reveals whether they're telling you the truth

Show notes and data sources: toddliles.com/wizard

Subscribe & listen: Spotify: https://open.spotify.com/show/1j8pYaJ0HCm6cMXvxxJOi1?si=4d1d59a64a314905 Apple Podcasts: https://podcasts.apple.com/us/podcast/todd-liles-and-the-wizard-of-ads/id1803746748 All episodes: toddliles.com/Wizard