"We don’t believe that it's a customer's job to know what he or she wants. CEOs must engage with in customer diplomacy to truly understand their customers and address their latent needs."

Join us on today’s show as we talk with the Founder of the Avenue Group, Jeremy Greenberg, about customer diplomacy and why it’s important to build a deep relationship with our customers that transcends the transactional relationship.

Jeremy, who is also a Co-Founder and CEO of Flyte Fitness, has built multi-million-dollar businesses for two Fortune 500 companies (Capital One and Avon Products). He is an Entrepreneur in Residence at the Wharton School of the University of Pennsylvania, where he holds an MBA.

Listen in as we go over:

• Jeremy’s biggest entrepreneurial lesson learned
• Surveys—are they sufficient to gain customer insight or are other methods necessary to truly understand customers?
• Worst decisions Jeremy has seen companies make related to customer diplomacy

Plus, Jeremy gives examples of companies that are dialed into customer service and experience, as well as those that are off-track. Find out where Jeremy says their biggest challenge lies!

TIP OF THE WEEK

Mark: Get smarter and learn more at AveGroup.com.

Scott: Check out the book, Late bloomers: The Power of Patience in a World Obsessed with Early Achievement by Rich Karlgaard.

Jeremy: At the beginning of the week, write down the main things you want to accomplish that week. Things, if you complete, you will consider a successful week. Do that for four weeks, and see how it works for you. It is really helpful.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?