The Most Important Question

The Most Important Question

By Important, Not ImportantSociety & CultureScienceTechnology
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The Most Important Question episodes

  • Essay: The Next Big Test
    This week:

    Are you ready for the next big test?

    Here's What You Can Do:
    • Donate to Cooperation Humboldt, a worker-led, non-hierarchical non-profit that delivers programming in seven areas that are key to basic human rights.

    • Volunteer with Global.health to help create a global resource of public health information and assist in preventing the next pandemic.

    • Get educated about steps to solving the climate crisis by receiving a weekly challenge in your inbox from Minimum Viable Planet.

    • Be heard about better outbreak tracking, and get your local government officials to sign up for Biobot Analytics wastewater testing.

    • Invest in getting the world vaccinated by having your company sign up for a matching fund with Gavi.

    • Get more:
      • Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/

      • Got feedback? Email us at [email protected]

      • Follow us on Twitter at @importantnotimp

      • Subscribe to our YouTube channel

      • Take a nap you deserve it

      • Advertise with us: https://www.importantnotimportant.com/c/sponsors

        26 min
      • Essay: Did You Hear The One About The Starfish?
        This week:

        Because I am a sap, I have been thinking about my kids a lot lately. And kids in general. They’re going to grow up and live in a world that’s very different from ours, and it’s important to me that they’re all as ready for that as they can be.

        So this week: Did you hear about the starfish?

        Here's What You Can Do:
        • Donate to Tobacco Free Kids to help fight against flavored e-cigarettes.

        • Volunteer with Mothers Out Front and come together to fight against climate injustice and for our children’s future.

        • Get educated about how to electrify your child’s school, making it cleaner, healthier, and climate-safe with these resources from Rewiring America.

        • Be heard about protecting children from pesticides and urge your representative to support the Protect America’s Children from Toxic Pesticides Act.

        • Invest in a better world for kids and make sure your philanthropic dollars make a measurable difference with Impact Assets.

        • Get more:
          • Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/

          • Got feedback? Email us at [email protected]

          • Follow us on Twitter at @importantnotimp

          • Subscribe to our YouTube channel

          • Take a nap you deserve it

          • Advertise with us: https://www.importantnotimportant.com/c/sponsors

            32 min
          • Best of: Peer Pressure Works

            Over the past few years, more and more voters have cited “action on climate” as a reason for voting the way they do.

            But here’s the thing: lots of voters who are registered, and even those who do vote in presidential elections – don’t turn out for midterms.

            Much less for state and local races.

            Millions of registered voters who list the environment or climate as their most important issue do the same. 

            Success might not actually be about identifying and focusing on one specific issue, campaign, or candidate. It might come down to how we want to see ourselves, why we wear those little “I Voted” stickers, how we identify, and our behaviors.

            And that’s what the Environmental Voter Project is all about, and why we are rerunning our 2022 conversation with Nathaniel Stinnett.

            Nathaniel founded the Environmental Voter Project in 2015 after over a decade of experience as a senior advisor, consultant, and trainer for political campaigns and issue-advocacy nonprofits, and he sits on the Board of Advisors for MIT’s Environmental Solutions Initiative. 

            He’s here to help me understand the EVP’s mission and tactics, and how we can help them achieve their goal of turning out more climate-focused voters this year and in the years to come.

            -----------

            Have feedback or questions? Tweet us, or send a message to [email protected]

            New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

            -----------

            INI Book Club:

            • The Overstory by Richard Powers

            • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

            • Links:

              • Follow Nathaniel on Twitter

              • Volunteer with the Environmental Voter Project today!

              • Follow the Environmental Voter Project on Twitter

              • Follow us:

                • Subscribe to our newsletter at importantnotimportant.com

                • Follow us on Twitter: twitter.com/ImportantNotImp

                • Subscribe to our YouTube channel

                • Follow Quinn: twitter.com/quinnemmett

                • Edited by Anthony Luciani

                • Produced by Willow Beck

                • Intro/outro by Tim Blane: timblane.com

                • Advertise with us: https://www.importantnotimportant.com/c/sponsors

                  1 hr 5 min
                • Introducing: Catalyst with Shayle Kann - The Carbon Market's Quality Problem

                  Voluntary carbon credits are a lot like used cars: You really have no idea what their quality might be. Or maybe they’re more like expensive bottles of wine. Many people (or at least Shayle) can’t tell whether they’re actually buying good-quality wine. If it’s expensive, it must be good, right?

                  That’s the kind of logic that has plagued voluntary carbon markets for years. 

                  A carbon credit can work in one of two ways. First, it can avert 1 metric ton of emissions that would have otherwise happened by, for example, preventing deforestation. Alternatively, a credit can directly remove a ton of carbon from the atmosphere through methods such as direct air capture or biochar.

                  But widespread reporting reveals that most credits don’t do what they say they do. Just this month, the CEO of the world’s leading certifier stepped down after an investigation by The Guardian revealed that over 90% of rainforest carbon credits were worthless. In May, a $1 billion lawsuit filed in California alleges that the credits that Delta Air Lines relies on for its claim of reaching carbon-neutrality are bogus.

                  Carbon credits have reached a crisis point at the same moment we need to massively scale them up to meet net-zero goals. So what do we do about these quality problems? 

                  In this episode, Shayle talks to Allister Furey, co-founder and CEO of Sylvera, a company that rates the quality of credits in a manner akin to what agencies like Moody’s and Standard & Poor’s do for bonds.

                  Shayle and Allister cover topics including:

                  • The history of the first voluntary carbon markets and their early problems, such as producing fluorocarbons just to destroy them.

                  • The current state of the market, including its size, segments and prices.

                  • The wide gulf in price between the cheapest avoidance credits and the most ambitious engineered removal credits 

                  • Why Allistair thinks we need to be on a  “war footing” to reach the highly ambitious carbon-removal targets needed to meet net zero, such as growing the market from $2 billion to $1 trillion by 2050.

                  • Why high prices do not necessarily mean high quality.

                  • Recommended resources:

                    • The Guardian: Revealed: more than 90% of rainforest carbon offsets by biggest certifier are worthless, analysis shows

                    • The Guardian: Delta Air Lines faces lawsuit over $1B carbon neutrality claim

                    • Catalyst is a co-production of Post Script Media and Canary Media.

                      More episodes of Catalyst can be found here.

                      -----------

                      Have feedback or questions? Tweet us, or send a message to [email protected]

                      New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

                      -----------

                      Follow us:

                      • Subscribe to our newsletter at importantnotimportant.com

                      • Follow us on Twitter: twitter.com/ImportantNotImp

                      • Subscribe to our YouTube channel

                      • Follow Quinn: twitter.com/quinnemmett

                      • Edited by Anthony Luciani

                      • Produced by Willow Beck

                      • Intro/outro by Tim Blane: timblane.com

                      • Advertise with us: https://www.importantnotimportant.com/c/sponsors

                        48 min
                      • Essay: The Best Kinds of Stories
                        This Week:

                        Telling better stories is a type of Compound Action.

                        Here's What You Can Do:
                        • Check out the Good Energy Project's playbook on how to tell better climate stories.

                        • Donate to Experiment, a platform where scientists can crowdfund their research, and you can pick and choose what research you want to support.

                        • Volunteer with our friends at the Environmental Voter Project, a non-partisan non-profit with a proven track record of getting non-voting environmentalists to the polls.

                        • Get educated about climate change and combat disinformation with Climate Feedback, a worldwide network of scientists sorting fact from fiction in climate change media coverage.

                        • Be heard about climate action and keep your representative accountable by checking out this list of candidates and elected officials that have signed the No Fossil Fuel Money Pledge.

                        • Invest in deforestation-free companies by moving your money into investments that aren’t killing the planet with Deforestation Free Funds.

                        • Get more:
                          • Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/

                          • Got feedback? Email us at [email protected]

                          • Follow us on Twitter at @importantnotimp

                          • Subscribe to our YouTube channel

                          • Take a nap you deserve it

                          •  

                            Advertise with us: https://www.importantnotimportant.com/c/sponsors

                            38 min
                          • How To Access Better Maternal Mental Health Care

                            How can we provide better mental health support for pregnancy, postpartum, and loss around pregnancy?

                            That's today's big question, and obviously in America in 2023, it's a loaded one, so I'm so thankful that my guest today is Simmone Taitt. She's the Founder and CEO of Poppy Seed Health.

                            Simmone experienced the vast gaps in emotional and mental support in American maternal healthcare while navigating her own path to parenthood after suffering multiple miscarriages, which she talks about today, with and without health insurance, like so many Americans.

                            In 2019, Simmone identified a better way forward for all birthing people, becoming a birth and full spectrum doula, and then launching Poppy Seed Health, a growing network of diverse, very qualified doulas, midwives, and nurses. They provide care within seconds, private care right in the app just when you need it the most.

                            If you've ever been a part of this journey as a pregnant person intentionally or not, as a partner, or in postpartum, whatever your path, you are probably intimately aware of how much and how often, often in the middle of the night, you just desperately need someone informed who can help answer questions around birth and postpartum planning, lactation support, general comfort, miscarriages, relationships, sleep, and so much more.

                            And we do it very, very poor job as a country of intentionally providing these essential services, often intentionally not providing it.

                            And so that's why I am so glad that Poppy Seed exists.

                            -----------

                            Have feedback or questions? Tweet us, or send a message to [email protected]

                            New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

                            -----------

                            INI Book Club:

                            • The Mountain Is You by Brianna Wiest

                            • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                            • Links:

                              • Learn more about Poppy Seed Health

                              • Download the app on iOS or Google Play

                              • Follow Poppy Seed Health on Instagram, Facebook, Threads, and LinkedIn 

                              • Follow Simmone on Instagram and LinkedIn

                              • Follow us:

                                • Subscribe to our newsletter at importantnotimportant.com

                                • Follow us on Twitter: twitter.com/ImportantNotImp

                                • Subscribe to our YouTube channel

                                • Follow Quinn: twitter.com/quinnemmett

                                • Edited by Anthony Luciani

                                • Produced by Willow Beck

                                • Intro/outro by Tim Blane: timblane.com

                                • Advertise with us: https://www.importantnotimportant.com/c/sponsors

                                  1 hr 30 min
                                • What Can You Do With Just 493 Genes?
                                  How did we get here?

                                  That's today's big question, and today my guests are Roy Moger-Reischer, and our first three-time guest, Brandon Ogbunu.

                                  Roy Moger-Reischer is a scientist trained in microbiology, evolution and data analysis for his PhD. He's currently a fermentation specialist Arzeda, working to develop new proteins and biochemistry for the production of valuable molecules.

                                  Brandon Ogbunu, described as a radical collaborator, is an assistant professor in the Department of Ecology and Evolutionary Biology at Yale. His research takes place at the intersection of evolutionary biology, genetics, and epidemiology.

                                  When I first read about the work of Roy and his lab compatriots to take this idea of a cell stripped down to only what is most essential -- a minimal cell -- and then to see if it would or could evolve to survive even basic mutations, my first thought was, "What?"

                                  The answer, it turns out, is profound as hell.

                                  And because I'm a self-aware moron, I also begged past guest, Brandon Ogbunu, to come back on the show to help me understand what the hell is happening here and what it means for our history, for society today, and for future breakthroughs to help answer the question:

                                  What can you do with just 493 genes? And if the answer is not only survive, but thrive, what can we do once we know that about the building blocks of life?

                                  -----------

                                  Have feedback or questions? Tweet us, or send a message to [email protected]

                                  New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

                                  -----------

                                  INI Book Club:

                                  • The Ghost in the Shell by Shirow Masamune

                                  • The Dawn of Everything by David Graeber and David Wengrow

                                  • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                                  • Links:

                                    • Read Roy's paper on the minimal cell

                                    • Keep up with Roy's work

                                    • Keep up with Brandon's work

                                    • Follow us:

                                      • Subscribe to our newsletter at importantnotimportant.com

                                      • Follow us on Twitter: twitter.com/ImportantNotImp

                                      • Subscribe to our YouTube channel

                                      • Follow Quinn: twitter.com/quinnemmett

                                      • Edited by Anthony Luciani

                                      • Produced by Willow Beck

                                      • Intro/outro by Tim Blane: timblane.com

                                      • Advertise with us: https://www.importantnotimportant.com/c/sponsors

                                        1 hr 14 min
                                      • Introducing: Degrees: How To Green Any Job

                                        This week, we’re running an episode of Degrees: Real talk about planet-saving careers, from our friends at the Environmental Defense Fund.

                                        This episode is part of a new miniseries called “The Year of the Climate Job,” hosted by EDF Innovation Director Daniel Hill.

                                        Each episode provides the best advice from movers and shakers in the green careers landscape. They share creative, practical ways to land a job and build a career in climate work.

                                        In this episode, Drawdown Labs Director Jamie Beck Alexander is pushing for every company on the planet to fight climate change. How? By harnessing the power of employee voices to change systems for the better from the inside.

                                        A new season of Degrees launches in September. Right now, there are new and emerging green job opportunities in nearly every industry.

                                        Degrees is the podcast for climate career inspiration and job advice.

                                        Make sure you check out other Degrees episodes about how the green jobs transformation is shaping the future.

                                        Listen wherever you get your podcasts.

                                        Degrees home

                                        EDF Green Jobs Hub

                                        -----------

                                        Have feedback or questions? Tweet us, or send a message to [email protected]

                                        New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

                                        -----------

                                        Follow us:

                                        • Subscribe to our newsletter at importantnotimportant.com

                                        • Follow us on Twitter: twitter.com/ImportantNotImp

                                        • Subscribe to our YouTube channel

                                        • Follow Quinn: twitter.com/quinnemmett

                                        • Edited by Anthony Luciani

                                        • Produced by Willow Beck

                                        • Intro/outro by Tim Blane: timblane.com

                                        • Advertise with us: https://www.importantnotimportant.com/c/sponsors

                                          22 min
                                        • Essay: Shiny Things
                                          This week:

                                          How to be excited about the future, explained.

                                          Plus, the news:

                                          • 🌊 The tipping point for the Atlantic Ocean

                                          • 👶 An RSV shot for babies

                                          • 🥕 Examining the “N” in SNAP

                                          • 🤖 Profiting from AI tools

                                          • And more!

                                          • Here's What You Can Do:
                                            • Donate to the Institute for Policy Studies to help turn transformative policy ideas into action.

                                            • Join a Ride Spot Challenge by committing to replace car trips with bike rides. Biking is an easy way to lower your emissions and be part of the climate solution, even if you just start at one trip a week.

                                            • Get educated about parking reform, which has the potential to impact climate change, equity, and housing.

                                            • Be heard about climate change by helping Climate Cabinet elect candidates that give a shit about drafting legislation to combat the climate crisis.

                                            • Invest in the world’s natural capital with ReGen.

                                            • News Roundup

                                              Health & Medicine

                                              • Yes, heat can be fatal. But it also has a plethora of non-fatal health consequences on both the body and the mind

                                              • Infants can now get a preventative shot for RSV, which is the leading cause of infant hospitalization in the US

                                              • A new analysis is skeptical that Biden’s Justice40 program will fix the racial gap in air quality

                                              • Literally go and touch some grass. It’s scientifically proven to be good for you.

                                              • Climate

                                                • Extreme heat is a key issue in UPS contract deals

                                                • Differing theories of decarbonization could create rifts in climate coalitions and derail progress

                                                • Federal regulatory agencies are starting to (think about) cracking down on dubious carbon offset programs

                                                • Changes in the Atlantic Ocean are definitely not great, but exactly when we hit the tipping point of totally fucked is hard to predict

                                                • Food & Water

                                                  • What’s the price of water scarcity? The finance industry doesn’t know

                                                  • The “N” in SNAP is complicated

                                                  • The companies that make ultra-processed food should be held accountable for the damage they are doing to the health of their customers

                                                  • Some states are starting to step up and help families feed their kids with Child Tax Credits

                                                  • Beep Boop

                                                    • No one is exempt from the impacts of climate change. Not even artificial intelligence.

                                                    • It’s time to start thinking about how AI creators intend to profit from it

                                                    • Cigna Healthcare used algorithms to deny health insurance claims, prompting a class action lawsuit

                                                    • iOS users can easily manage prescription drug treatment plans with the new “Medicine Cabinet” tool

                                                    • Get more:
                                                      • Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/

                                                      • Got feedback? Email us at [email protected]

                                                      • Follow us on Twitter at @importantnotimp

                                                      • Subscribe to our YouTube channel

                                                      • Take a nap you deserve it

                                                      • Advertise with us: https://www.importantnotimportant.com/c/sponsors

                                                        25 min
                                                      • Introducing: Living Change: A Quest for Climate Leadership

                                                        This week, we want to tell you about Andrea Learned’s podcast: Living Change: A Quest for Climate Leadership. 

                                                        In season one, Andrea interviews local leaders living the change they want to see reflected in their communities, from John Bauters and Alex Fisch on the west coast to Barbara Buffaloe in Missouri.

                                                        But she also goes beyond city leaders to find corporate and media professionals leading the way – from CFO’s to Emmy award winners. The conversations highlight how their personal values integrate into their work.

                                                        There are some really interesting stories here – we enjoyed it so much we’re highlighting her conversation with Mark Gamba in our feed. 

                                                        Mark Gamba’s path into local politics in Oregon is uniquely “Living Change.”

                                                        As a professional nature photographer seeing climate change on the landscape in real-time, he had all the motivation he needed to run for Mayor of Milwaukie, Oregon.

                                                        Biking for transportation around town, and working to make it safer for anyone else who wants to do it, has become part of his brand.

                                                        For local political leaders across the country, Mark’s inspiring journey – and the way he shares it in this episode – is an aspirational model.

                                                        Links:

                                                        • Subscribe to Living Change

                                                        • Produced by Larj Media

                                                        • -----------

                                                          Have feedback or questions? Tweet us, or send a message to [email protected]

                                                          New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

                                                          -----------

                                                          INI Book Club:

                                                          • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                                                          Follow us:

                                                          • Subscribe to our newsletter at importantnotimportant.com

                                                          • Follow us on Twitter: twitter.com/ImportantNotImp

                                                          • Subscribe to our YouTube channel

                                                          • Follow Quinn: twitter.com/quinnemmett

                                                          • Edited by Anthony Luciani

                                                          • Produced by Willow Beck

                                                          • Intro/outro by Tim Blane: timblane.com

                                                          • Advertise with us: https://www.importantnotimportant.com/c/sponsors

                                                            39 min

                                                          About The Most Important Question

                                                          From the publisher's feed

                                                          The most important question in today's world of climate chaos, AI psychosis, and crumbling democracy is: what can I do? Your host, Quinn Emmett is completely unqualified to answer it, so he's calling the people that already are.

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