PM Collective - The ART of property management

The Most Underrated Role in Your Property Management Business


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Property management business owners need to recognize the true value of people leaders and operations managers as vital revenue generators through client retention, not just as overhead costs. A thriving property management business needs leadership that supports the team, prevents client churn, and creates systems that allow the business to scale effectively.

• Retention is revenue – keeping existing clients should be valued as much as acquiring new ones
• When property managers feel supported, they stay longer and provide better service to clients
• A good people leader prevents the constant churn of both clients and staff
• Operations managers may be more valuable than BDMs in some business stages
• People leaders handle process improvements, staff support, training, and client retention tasks
• Annual investor audits are a crucial retention tool that operations managers can implement
• Operations managers allow business owners to focus on growth or step back from day-to-day operations

If you have comments or questions about the role of operations managers in property management, please send a message to be discussed in the next episode.


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PM Collective - The ART of property managementBy Ashleigh Goodchild


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