The MumSafe Pro Podcast

In this episode of the MumSafe™ Pro Podcast, Jen welcomes back Louise, personal trainer, psychology graduate, and founder of Strong Mums and the Body Resilient Mum Project.

Louise opens up about her journey from psychology into fitness, how becoming a mum reshaped her career, and why body image has become the focus of her work with both mums and trainers. From navigating premature birth and business burnout to creating scalable online resources, her story is a powerful example of resilience and evolution in the fitness industry.

Together, Jen and Louise dive into the complex and often messy conversations around body image for mums, for trainers, and for the wider culture of the fitness industry. Louise shares why trainers don’t need to “have it all together” to support their clients, how to shift language that can unintentionally harm, and why building multiple income streams is key to a sustainable career.

Highlights:

Key Takeaway:
Body image work isn’t about having all the answers,  it’s about creating safe, supportive spaces where mums can build confidence in what their bodies can do. Trainers who embrace these conversations not only impact their clients’ lives but also build businesses that feel aligned and sustainable.

Connect with Louise & the Body Resilient Mum Project:
Website: https://www.strongmums.com

Instagram: @strongmumsgosford

Connect with Jen Dugard & MumSafe™:
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer

In this heartfelt episode of the MumSafe™ Pro Podcast, Jen sits down with trainer and mum of three, Lisa, to talk openly about her personal journey through pregnancy, birth recovery, prolapse, and building a fitness business that supports mums in every stage of motherhood.

Lisa shares how her own birth experiences from stitches and prolapse symptoms to a long recovery after her third baby, became the catalyst for seeking more education and specialising in pre and postnatal training. She opens up about the lessons she’s learned navigating setbacks, rebuilding her business after COVID, and finding the confidence to step into public speaking and community leadership.

This conversation goes deeper than sets and reps. It’s about resilience, community, and the power of building strong foundations,  both in business and in women’s health.

Highlights:

Key Takeaway:
Supporting mums isn’t only about exercise, it’s about reassurance, education, and building community. By meeting women where they are, collaborating with pelvic health professionals, and creating spaces that honour the whole person, trainers can make a lasting impact far beyond the workout.

Connect with Lisa:
Instagram: https://www.instagram.com/lisamitchelltraining/

Or via her profile at https://mumsafemovement.com/type/trainer/lisa-mitchell/

Connect with Jen Dugard & MumSafe™:
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer

In this inspiring episode, Jen sits down with Sierra Ryland personal trainer, triathlon and running coach, and founder of Sparkle Fitness NZ to talk about the power of training smart, asking the right questions, and carving out a unique niche in women’s sport.

A former lawyer turned endurance athlete and coach, Sierra shares how her own postpartum journey reshaped her approach to fitness, performance, and business. From competing at the Ironman World Championships in Kona to guiding first-time triathletes, she’s proof that you can be competitive, build a thriving business, and honour your energy at every life stage.

You’ll hear Sierra’s candid take on motherhood, athletic performance, and the realities of running a heart-led coaching business. She opens up about rebuilding from burnout, the confidence shift that came from owning her credentials, and how partnerships with women’s triathlon events have become a cornerstone of her marketing.

Whether you’re a mum returning to endurance sport, a trainer looking to coach women effectively, or a business owner wanting to grow with integrity, this conversation blends practical strategy with heartfelt encouragement.

Highlights:

Sierra’s journey from 13 years in law to building Sparkle Fitness NZ

How postpartum recovery reshaped her training philosophy

Why “no junk miles” and smarter training matter for mums

The three fundamentals for coaching women in endurance sports

Why fuelling properly is key to performance and long-term health

The intersection of women’s health, triathlon, and performance coaching

Building authority through sharing credentials and achievements

How partnerships with women’s events drive audience growth

The role of confidence in marketing your niche

Why consistency in both training and business is Sierra’s top value

Key Takeaway:
Smart training, clear boundaries, and authentic connection aren’t just good coaching principles - they’re the building blocks of a sustainable business and a fulfilling athletic life. When you know your niche and serve it with confidence, consistency, and care, you create results that last.

Connect with Sierra Ryland & Sparkle Fitness NZ via her profile - https://mumsafemovement.com/type/trainer/sparkle-fitness-nz/

Connect with Jen Dugard & MumSafe™:
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer

In this insightful episode, Jen is joined once again by women’s health educator and founder of Mishfit, Mish Wright, to explore one of the most important and often overlooked chapters in women’s health: perimenopause and menopause.

From updating her globally recognised courses to creating the practical Menopause Training Matrix and her new GRACE Protocol, Mish shares how trainers can support midlife women with clarity, empathy and confidence. She unpacks the connection between pelvic health and menopause, the early signs trainers should listen for, and how to have conversations that break stigma without creating barriers to movement.

You’ll also hear why the “lift heavy or nothing” message misses the mark, how to work inclusively with women at all fitness levels, and why self-care and taking up space are essential for both clients and trainers.

Whether you’re a seasoned pelvic health advocate or new to training midlife women, this conversation is a masterclass in blending evidence, empathy, and practical coaching tools to help your clients thrive for life.

Highlights:

Key Takeaway:
Supporting midlife women isn’t just about sets and reps. It’s about listening, educating, and creating training experiences that meet them where they are. When you combine foundational pelvic health knowledge with symptom-based strategies like the Menopause Training Matrix and GRACE Protocol, you empower your clients to move with confidence, longevity, and joy.

Connect with Mish Wright:
Instagram: @mishfit
Website: www.mishwright.com 

Join Mish on Menopause Training Matrix Workshop: https://go.mishwright.com/mtmworkshop

Connect with Jen Dugard & MumSafe™:
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer

In this uplifting episode, Jen chats with Feel Good Joey herself Joey Toutounji, co-founder of COM Marketing and long-time champion of heart-led fitness businesses. Known for her infectious energy, marketing wisdom and family-first approach, Joey opens up about everything from burnout recovery to content confidence and finding clarity in your message.

You’ll hear how a daily gratitude practice changed her mindset, how she rebuilt from burnout while juggling parenting and business, and why your next best marketing strategy might just be getting back to basics.

From hero videos and FAQs to power pockets and being okay with imperfect reels, Joey breaks down how to show up authentically online, connect with your dream clients, and do it in a way that works with your energy, not against it.

Whether you’re camera-shy, in a creative slump, or just unsure where to start with your content, this episode is full of permission, strategy, and feel-good tips to help you rise and lead.

Highlights:

Key Takeaway:
You don’t need to dance on TikTok or master every new trend. When you market with clarity, connection, and confidence and lead from your values, you’ll attract the right people, build real community, and stay aligned in the process.

Connect with Joey Toutounji & COM Marketing:
Instagram: @feelgoodjoey
Website: www.commarketing.com.au

In this special episode, you’ll hear Jen on the other side of the mic—interviewed by industry powerhouse Mish Wright on the Women’s Fitness Podcast.

Together, they unpack the real and often untold story of what it takes to build a sustainable fitness business that supports you, your family, and your mission. Jen shares openly about the early days of Body Beyond Baby, the big financial mistake that nearly cost her everything, and the game-changing mindset shifts that helped her create longevity in business.

This isn’t just about strategy—it’s about values, clarity, and showing up with purpose. You’ll hear insights on everything from financial planning and business structure to confidence, visibility, and creating meaningful impact in your community.

If you’re a trainer who loves working with mums (or wants to), this episode is full of practical takeaways and gentle reminders that it’s not about doing more—it’s about doing what truly matters.

Highlights:

Jen’s mission to change outcomes for mums—and help the trainers who support them

The hidden cost of running a “successful” business that doesn’t pay you

Learning from a $14K taxable income on a 6-figure business

How spreadsheets, forecasting, and profit planning changed everything

What it means to be over-subscribed—and how to reverse-engineer your bookings

Building visibility offline: why real conversations still matter

How to overcome fear and rejection when putting yourself out there

Defining your “whole life values” before designing your business strategy

Why another technical course won’t fix a broken business model

Details on Jen’s upcoming VIP Workshop series across Australia and New Zealand

The power of collaboration over competition in our industry

Key Takeaway:
You can build a business that’s both impactful and profitable—but only if it supports your whole life, not just your work life. Financial clarity, deep values, and connection will take you further than hustle ever could.

Learn more or join the VIP Workshop:
🌐 www.jendugard.com/vip-workshop
📍Upcoming stops: Canberra, Sydney, Rockhampton, Townsville, Cairns, Sunshine Coast, Brisbane, Gold Coast, Melbourne, Auckland (and maybe Perth!)

Connect with Jen Dugard:
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer

In this high-energy episode, Jen chats with Corinne Grant, multi-award-winning group fitness instructor, founder of Limitless Fitness and Nutrition, and one of Australia’s most recognisable movement presenters.

Corinne shares her journey from running solo outdoor sessions to becoming a sought-after speaker, mentor, and community builder. Known for her bold branding, fun-first fitness style, and commitment to making group training inclusive and joyful, Corinne opens up about what it really takes to build a business with both impact and sustainability.

You’ll hear how she manages burnout, why she’s obsessed with spreadsheets, and the intentional choices she’s made to protect her time and energy. From pricing strategies to letting go of people-pleasing, this episode is full of practical wisdom and permission to grow your way.

Whether you’re a trainer ready to step into a bigger vision or simply craving a refresh of your own rhythm, this one’s equal parts empowering and energising.

Highlights:
(01:15) Corinne’s start in fitness and finding her groove with group training
(04:00) Building her brand from the ground up… confidence and colour
(07:12) How she approaches growth with alignment, not hustle
(10:33) From local classes to presenting for Nickelodeon and Mamamia
(13:45) Creating safe, welcoming spaces for all bodies and backgrounds
(16:02) Why spreadsheets are her best friend for avoiding burnout
(18:18) Working with a bookkeeper and tracking money weekly
(21:30) On holding boundaries and letting go of people-pleasing
(24:50) The emotional labour of fitness leadership and how she protects her energy
(28:22) How movement helps her manage her mental health
(30:40) The power of consistency and doing things your own way
(33:15) Corinne’s advice to other trainers: lean into what lights you up

Key Takeaway:
Sustainable business isn’t about doing more, it’s about choosing what truly energises you. When you lead with joy, clarity and courage, you build something that lasts.

Connect with Corinne:
Instagram: @corinne_fitnessnutrition

Website: https://www.limitlessfitnessnutrition.com.au

Connect with Jen Dugard & MumSafe™:
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer

In this honest and inspiring episode, Jen chats with returning guest Emma Bunting, founder of Motivate Mums, about the real behind-the-scenes of growing a purpose-driven fitness business.

From launching her fourth location on the Sunshine Coast to training new team members and navigating the emotions of letting go, Emma shares what it takes to expand sustainably, without compromising values, community or family time.

Emma unpacks how she scaled from a solo trainer to managing multiple locations, her experience onboarding trainers, and what happened when a new hire didn’t work out. You’ll hear how she’s refined her financial systems, got serious about profit, tax and super and how she's creating more choices for her family through intentional growth.

Whether you’re thinking about adding your first team member, expanding into new areas, or simply looking for a dose of real talk about building a heart-led business, this episode will leave you feeling both grounded and inspired.

Highlights:

(01:21) Launching her fourth location and staying open to growth

(03:10) How she builds community and visibility in each new area

(05:34) Deciding to scale, financial goals and vision board planning

(08:50) Smart strategies for adding classes without overextending

(11:06) Why she’s holding on to her core classes for baseline income

(13:04) Training and trusting her first hire to launch a location

(15:14) Keeping connection strong as the founder

(16:59) Finding the right trainers and offering hands-on mentoring

(18:44) Lessons in communication, feedback and trainer onboarding

(22:22) Weekly systems, spreadsheets and team meetings

(26:12) Launching a new location herself when plans shifted

(29:07) What to do when it doesn’t work out and how to move forward

(34:14) Big financial goals and staying on track each year

(36:15) Using Xero, multiple bank accounts and a bookkeeper

(38:55) How she handled price rises and kept clients happy

(42:09) What building financial independence means for her family

(44:21) Staying true to her mission: helping new mums return to exercise

(46:01) Why she still markets to new mums, even with a wider audience

(47:42) Creating inclusive community spaces for dads and families

(48:18) Emma’s advice to other trainers: say yes, lean in, and show up

Key Takeaway: Sustainable growth doesn’t happen by accident, it takes vision, systems, mentorship and the courage to lean into the hard things. And when you lead from your values, you create a business that supports not just your clients, but your whole life.

Connect with Emma via her profile on the MumSafe website https://mumsafemovement.com/type/trainer/motivate-mums/

Instagram: @motivate_mums

Connect with Jen Dugard & MumSafe™:

📱 Instagram: @jendugard

🌐 Website: jendugard.com/mumsafetrainer

In this powerful episode, Jen chats with Tracy Minnoch-Nuku, founder of Sexy Ageing, a movement and fitness platform redefining how women experience midlife, menopause and strength.

Tracy opens up about her journey from international fitness trainer to menopause educator, sharing the very real moments of burnout, hormone chaos, anxiety, and identity loss that brought her to the work she does today. She unpacks the early signs of perimenopause, what she wishes she’d done differently (hello, more protein and less cardio!), and how hormone replacement therapy helped her reclaim clarity, calm, and confidence.

From supplement strategies and creatine gummies to corporate education and parenting a neurodivergent child, Tracy brings honesty, education, and real-life experience to the conversation we all need to be having more often.

Whether you’re a trainer, a mum in your 30s or 40s, or someone who’s finally ready to understand what the hell is going on with your body—this episode is your permission slip to slow down, lift heavier, and lead with compassion.

Highlights:

(01:08) Tracy’s word of the day: Grace—and why she’s learning to do less
(02:51) Learning compassion through parenting a neurodivergent child
(04:55) Building Sexy Ageing: a business, app, and mission for menopause education
(06:15) The early signs of perimenopause she completely missed
(08:37) Googling symptoms at 2am and discovering the word “perimenopause”
(10:02) Starting the Sexy Ageing podcast and becoming her own best educator
(13:16) What she’d do differently: more strength, more protein, less sugar
(15:35) Tracy’s supplement must-haves for energy, mood and inflammation
(20:54) Why she waited too long to try HRT—and what changed everything
(26:27) Symptoms to look out for and when to get support
(30:03) Top supplements if you're not using HRT
(35:22) Pregnancy after 40 and the overlooked hormone shifts
(40:18) When peri menopause and toddler parenting collide
(42:31) Why the Sexy Ageing app was born out of burnout
(47:26) Where trainers should start with menopause education
(51:08) Bringing menopause into the workplace—why men need to hear this too
(54:08) Tracy’s legacy: helping women fall back in love with movement

Key Takeaway:

Midlife isn’t the end, it’s a powerful new beginning. With the right education, support, and strength-focused training, women can move through perimenopause with purpose, energy and self-trust.

🔗 sexyageing.com
📱 Instagram: @sexyageing
🎙 Podcast: Sexy Ageing

Sexy Ageing App

📱 Instagram: @jendugard
🌐 Website: www.jendugard.com/mumsafetrainer and www.mumsafemovement.com

In this heartfelt episode, Jen chats with Brooke Crisp, founder of Babio by Brooke, a fitness business built on authenticity, resilience and deep care for mums.

Brooke shares the real story behind launching her business after losing her long-term job during lockdown while postpartum with her second child. She opens up about the mental load, the shift in identity, and how postnatal anxiety became a catalyst for personal growth and purpose.

From rethinking core training and rejecting generic planks to advocating for pelvic floor education, Brooke talks through her evolving approach as a trainer. You'll hear how she navigates motherhood, burnout, and slow but sustainable business growth, alongside the unique ways she makes every woman feel seen and supported.

Whether you’re a mum in business, a trainer working with women, or simply looking for a reminder that progress doesn’t have to be fast to be powerful, this one’s for you.

Highlights:
(01:00) Brooke shared her word of the year
(03:55) Starting Babio by Brooke after job loss and early postpartum challenges
(06:53) Why community-based, low-cost mum fitness became her mission
(08:18) Navigating grief, sleep deprivation and postnatal anxiety
(10:48) Red flags Brooke recognised and what helped her seek support
(13:42) The power of finding the right help to reclaim your spark
(17:25) Brooke’s view on anxiety as a growth signal, not a weakness
(20:20) Personal development and “drinking the poison” metaphors
(24:50) From passion for pelvic floor health to joining MumSafe™
(28:00) How safe conversations with clients create long-term impact
(30:00) Why Brooke ditched planks and her stance on functional core training
(34:00) Tips for raising pelvic health awareness in group classes
(37:50) The importance of ongoing education in the fitness industry
(39:30) Juggling mum life, work and business, and choosing a slower pace
(44:51) On growth, compounding effort, and starting with five mums
(47:06) What helped her business grow: in-person classes and 1:1 training
(50:15) Brooke’s advice for other mums building a fitness business

Key Takeaway:
There’s no one-size-fits-all timeline. Building a mum-focused business while raising a family takes patience, purpose and belief in your unique voice.

Connect with Brooke:
Instagram: @babio_bybrooke

Resources Mentioned:
– The Compound Effect by Darren Hardy
– Safe Return to Exercise course: https://www.preandpostnatalexerciseacademy.com/safereturntoexercise

Connect with Jen Dugard & MumSafe:
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer