In this episode of the Fitness Education Online Podcast, Bex is joined by Josh Smith - sports nutritionist, mentor, and founder of Fortitude Nutrition Coaching and HERO Nutrition Mentoring.

Josh is known for his client-centred, non-tracking approach, helping coaches bridge the gap between knowledge and application to create real, lasting behaviour change. With a background as a school teacher, Josh brings unique skills in communication, empathy, and behaviour change that he now uses to mentor personal trainers and nutrition coaches around the world.

If you’re a personal trainer or coach struggling to put your knowledge into action, improve client adherence, or simply looking for practical tools to coach more effectively — this episode is packed with insights you can start using straight away.

What You’ll Learn in This Episode:

• How Josh’s teaching background shaped his unique approach to coaching.
• Why behaviour change is more important than tracking numbers — and where to start if you want to move away from macro-tracking with clients.
• The questions you should be asking in client check-ins to get to the root of behaviour and build real connection.
• Simple strategies to support discouraged clients and keep them moving forward.
• How to avoid burnout as a coach by aligning your values, coaching style, and business model.
• Why referrals and face-to-face connections are still one of the most powerful ways to grow your coaching business.

Connect with Josh

• Instagram (Nutrition Coaching): @fortitudenutritioncoaching
• Instagram (Mentoring Coaches & PTs): @hero.nutrition.mentoring
  
  
  

👉 Want to go deeper on this topic? Check out our Behaviour Change Essentials for Fitness Professionals CPD course (21 CPD’s) here: fitnesseducationonline.com.au/product/behaviour-change-essentials-for-fitness-professionals-21-cecs/

In this powerful and heartfelt conversation, Bex is joined by holistic practitioner and endometriosis advocate Niki Loe to explore what it can really mean to live, with endo, and how to navigate this “invisible disease”. 

From the challenges of diagnosis to navigating chronic pain, inflammation, and invisible symptoms, Niki shares her personal story and professional insights. You’ll learn how mindset, movement, and nervous system support can play a huge role in managing symptoms and reconnecting with your body.

Whether you’re living with endo, supporting someone who is, or simply curious about the mind-body connection, this episode will leave you feeling seen, inspired, and empowered.

What We Cover:

• What endometriosis is, and common misconceptions
  How mindset and nervous system support can reduce pain
  The power of joy, peace, and movement in healing
  Niki’s go-to lifestyle and nutrition strategies
• How to start reconnecting with and trusting your body

Who This Is For:

• Women living with endometriosis or hormone-related symptoms
• Health professionals supporting clients with chronic illness
• Anyone looking to deepen their mind-body connection
• Listeners wanting empowering, holistic tools for wellbeing

Want to Learn More About Autoimmunity & Chronic Conditions?

This episode is part of the Autoimmune Diseases Summit — a registered CEC course by Fitness Education Online.

If you're a personal trainer or coach wanting to better support clients with autoimmune conditions or chronic health challenges, this course is a must.

Enrol now to earn CECs and gain practical tools: fitnesscecs.com/autoimmune-diseases-summit

Connect with Niki:

• Instagram: @niki._loe
• Website: www.nikiloe.com
• Email: [email protected] 
  
  
  

In this episode, Bex chats with Jarrah Ingram — a glute growth coach and gym owner who’s built a thriving hybrid business in Adelaide that blends in-person training, online coaching, and a strong, value-driven team culture.

Jarrah takes us behind the scenes of his journey — from humble beginnings running sessions with Gumtree gear in uni lecture halls, to building a coaching empire supported by a tight-knit team of employed coaches (not contractors). He shares the quote that reshaped his coaching philosophy, the power of niche marketing (especially in the glute space), and why building a real community has been the foundation of his success.

If you're a coach who’s burnt out, stuck, or unsure how to scale — this episode is full of insight, strategy, and lived experience to help you create a business that lasts.

💡 What You’ll Learn:

• Why coaching is 80% communication and 20% strategy
• How Jarrah built his gym and online platform during COVID — and came out stronger
• Why niching down (especially into glute training) was the best decision he ever made
• The mindset shift that helped him turn his passion into a sustainable career
• How community-driven events like The Empowerment Project create authentic marketing and deep client loyalty
• The difference between sales and marketing — and why most PTs get it wrong
• What to focus on if you're stuck, burning out, or ready to pivot online
  
  
  

📣 Jarrah’s Top Advice for Coaches: “Pick a niche you're obsessed with — the kind of thing you can binge on for hours without getting bored. That's what will make you an authority people trust.”

📚 Recommended Resources:

• Content & Sales Strategy: Brian Mark — for coaches learning how to speak to their avatar
• Training & Hypertrophy: Mike Israetel, Jeff Nippard, Coach Kassim — science-backed insights that are actually applicable
• Nutrition Science & Debunking Myths: Lane Norton
  
  
  

Connect with Jarrah:

• Instagram:@jarrah.ingram
• Gym IG: @leaphealthclubs
• YouTube: @jarrah.ingram
• Tiktok: @jarrah.ingram

🚀 Thinking About a Career in Fitness?
 Whether you're starting from scratch or want to level up as a coach, check out our Certificate III & IV in Fitness, plus CEC Courses for continuing education:
 👉 Fitness Education Online

In this episode, Bex chats with Dan Lambert — an experienced coach and mentor who helps fitness professionals transition from the gym floor to scalable, sustainable online businesses.

Dan shares his journey from burning out as a 1:1 PT in the UK to building a thriving online coaching brand while travelling the world. Now, he mentors personal trainers and gym owners on how to ditch time-for-money hustle and finally build businesses that give them freedom, structure, and real income.

From common mistakes to marketing strategy, this episode is packed with tangible advice to help you take the next step — whether you’re just getting started or stuck at full capacity.

💡 What You’ll Learn:

• The mindset shift PTs need to actually go online
• Why most coaches stay stuck — and how to get out of your own way
• How to restructure your in-person services to free up time for business building
• What to include in a high-value coaching offer (and why it’s not just training and nutrition)
• How to stand out online in 2025 using Dan’s “How, Heart, Hot Take” strategy
• A simple sales flow that builds trust and converts leads without being pushy
• Why asking for help is the single best move if you’re not where you want to be
  
  
  

📣 Dan’s Top Advice for Coaches:
 "Ask for help. You’ll go ten times further in half the time — and save yourself from years of spinning your wheels."

📚 Recommended Resources:

• Book: How to Write Copy That Sells by Ray Edwards
• Book: $100M Offers & $100M Leads by Alex Hormozi
• YouTube & Podcasts (with a critical eye)
• Dan’s podcast: The Online Coach (for zero-fluff strategies on growing your coaching business)

🙌 Connect with Dan:
 📲 @dan_fitpro — For weekly strategy, mindset, and real-world coaching biz tips
🎧 The Online Coach Podcast — 25+ episodes of actionable advice and behind-the-scenes walkthroughs

🚀 Ready to Launch Your Fitness Career?
 Thinking about getting qualified or levelling up as a PT? Check out our Certificate III & IV in Fitness and CEC Courses at Fitness Education Online

🔗 Episode Links:
 🔹 Follow Dan on Instagram: @dan_fitpro
🔹 Listen to Dan’s podcast: The Online Coach (linked via his Instagram bio)
🔹 Learn more about our courses: Fitness Education Online

In this episode, Bex chats with Ben Scott, coach, mentor, and co-founder of STC Learn — a platform helping personal trainers build rock-solid businesses without chasing clout or compromising integrity.

Ben shares his journey from engineering to full-time gym floor PT, and how he scaled from solo sessions to leading a seven-figure coaching team and now mentoring hundreds of PTs. 

They dive deep into why big box gyms are still the best launch pad, how to structure offers that sell, and why most coaches get stuck trying to impress their peers on Instagram instead of speaking to real clients.

Whether you’re just starting out or looking to scale, this episode is full of honest insights, mindset shifts, and practical frameworks to help you build a sustainable career in fitness — no dancing on reels required.

What You’ll Learn:

• Why starting in a big box gym is still the smartest move for new PTs
• How to structure and price your services to increase revenue (without overcomplicating it)
• Ben’s marketing and content creation advice for coaches who don’t want to be influencers
• The missing link between social media engagement and actual leads
• His simple sales process — from DMs to consults to conversions
  What separates top-performing coaches from those who don’t make it

Recommended Resources:

• STC Learn Podcast – Weekly coaching and business advice from Ben and the team
• Canva or Keynote – For building simple, visual sales presentations for client consults
• Calendly or Setmore – Tools for scheduling and automating your sales process

Connect with Ben:

• Follow@stc.learn on Instagram for coaching insights, program details, and weekly business tips
• Learn more about STC Learn’s programs: Breakout PT & Standout PT
• Check out the STC Learn Podcast: Beyond The Gym Floor

🚀 Ready to Launch Your Fitness Career? 

Thinking about getting qualified or levelling up as a PT? Check out our Certificate III & IV in Fitness and CEC Courses at Fitness Education Online

Keywords: coaching, personal training, fitness business, online coaching, marketing strategies, sales techniques, trainer advice, Instagram, pricing strategies, coaching success

Takeaways: 

• Do the thing you said you would do.
• Be less shit in your daily actions.
• Transitioning to online coaching can be beneficial.
• Focus on getting clients in front of you.
• Pricing strategies should be clear and simple.
• Instagram remains a powerful marketing tool.
• Sales techniques are crucial for converting leads.
• Aspiring trainers should gain experience in big box gyms.
• Commit to applying new knowledge immediately.
• Success in coaching requires consistency and adaptability.

Chapters

• 00:00 Introduction and Mantras
• 02:07 Ben's Journey into Coaching
• 04:48 Transitioning to Online Coaching
• 06:27 Building a Coaching Business
• 09:33 Pricing Strategies for Personal Trainers
• 12:15 Marketing Strategies for Fitness Professionals
• 14:14 Using Instagram Effectively
• 16:59 Creating Engaging Content
• 20:00 Content Creation Mindset
• 21:29 The Importance of Engagem

In this episode of Fitness Education Online podcast Jono interviews Luke Dobson.

 Luke Dobson is a digital marketing expert who specializes in helping local businesses leverage Instagram to close deals and dominate their markets. Through his agency, Fast Track Media, he has assisted over 120 service-based businesses in enhancing their online presence and generating leads. Luke's "Followers to Fortune" strategy combines targeted paid ads with engaging content to maximize return on ad spend. His approach focuses on building genuine connections with local audiences, transforming Instagram into a powerful sales funnel for his clients.

Connect with Luke:

https://www.instagram.com/lukedobsonn/

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Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of  Fitness Education Online
www.fitnesseducationonline.com.au

Click the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast

🎙 Episode Title: From Gym Floor to Thriving Online Coaching Business with Liv Bannon

🔗 Episode Links:

🔹 Follow Liv on Instagram: @livkyid

🔹 Learn more about Liv’s coaching: lwlcoaching.co

🔹 Check out our fitness certifications: Fitness Education Online

🎧 Episode Summary:

In this inspiring episode, Bex chats with Liv Bannon, an online coach who helps women get strong AF through sustainable training, no-BS nutrition, and a long-term mindset. If you're a PT working the gym floor or an aspiring online coach, Liv’s journey will hit home.

We dive into her transition from retail to fitness, how she got started during lockdowns, and the hybrid model that helped her grow her business with freedom. Liv keeps it real about what it takes to succeed in online coaching, how she generates leads without sliding into DMs, and why referrals + authenticity > flashy marketing.

If you're tired of the "all or nothing" approach in health and business, Liv's grounded perspective and practical strategies will give you a breath of fresh air—and a game plan.

💡 What You’ll Learn:

• How Liv transitioned from full-time retail to sales manager to online fitness coach
• Why hands-on experience in the gym is crucial before going fully online
• The hybrid model Liv used to retain clients while building flexibility into her biz
• How she attracts leads through referrals, value, and a strong niche
• The importance of staying in your lane and not trying to be "everything to everyone"
• Self-development resources that helped her grow personally and professionally

📣 Liv’s Top Advice for Coaches:

"Don’t let the fear of saturation stop you. Get really f*cking good at what you do—and focus on doing it your way."

📚 Recommended Resources:

Books:

📘 How to Do the Work by Nicole LePera

📘 The Body Keeps the Score by Bessel van der Kolk

Mindset Quote Faves:

“Discipline isn’t forcing yourself to do things you hate. It's learning to enjoy what's difficult.” – Mark Manson

“Stop being afraid of what could go wrong and start being excited about what could go right.”

🙌 Connect with Liv: @livkyid: https://www.instagram.com/livkyid/ 

🌐 www.lwlcoaching.co

💬 Check out her Instagram broadcast channel for daily mindset fuel and motivation.

🚀 Thinking About a Career in Fitness?

Ready to get qualified or grow your PT business?

Explore our Certificate III & IV in Fitness and specialized CEC courses at Fitness Education Online

🎙 Episode Title: How To Sell Online Coaching (...without feeling like a douche) with Louis Duffel Deforges

🔗 Episode Links:

🔹 Follow Louis on Instagram: @louisduffelsdesforges
🔹 Learn more about our courses: Fitness Education Online

🎧 Episode Summary:

In this episode, Bex chats with Louis Duffel Deforges, an online body transformation coach who went from face-to-face PT to building a thriving online coaching business—all while working full-time and keeping things brutally honest.

We unpack Louis' journey from pro boxing to weight-loss coaching, and what it's really taken to grow his online business from scratch. But the biggest takeaway? How to sell coaching with integrity and zero sleaze. Louis shares the mindset, daily grind, and sales process that’s helped him consistently attract and convert clients—without paid ads, and without being pushy.

Whether you're new to the fitness industry or in the thick of building your biz, this episode will give you a solid dose of real talk, sales confidence, and hard-earned insight.

💡 What You’ll Learn:

• How Louis transitioned from in-person PT to full-time online coaching
• His unfiltered advice on sales, marketing, and why conviction matters more than scripts
• Why consistency beats perfection when it comes to growing on social media
• How he balances a full-time job, PT clients, and online coaching
• Tangible tips on generating leads, building trust, and closing clients
  The mindset shift most coaches need to succeed long-term
  
  
  

📣 Louis’ Top Advice for Coaches:
"Get in great shape yourself. Get comfortable talking to people. Learn to sell. And don’t expect overnight results—this is the long game."

📚 Recommended Resources:

• Alex Hormozi – especially his early podcast episodes while running gyms and grinding behind the scenes
• Bonus tip: Learn to edit video + market yourself (yes, it matters!)
  
  
  

🙌 Connect with Louis:

📲 @louisduffelsdesforges - If you’re serious about getting in shape and want no-BS coaching, Louis is your guy.

🚀 Ready to Launch Your Fitness Career?

Thinking about getting qualified or levelling up as a PT? Check out our Certificate III & IV in Fitness and CEC Courses at Fitness Education Online

In this episode of Fitness Education Online podcast Jono interviews Connor Bowers.

Connor is a Finalist for the AUSActive 2024 Student of the Year Award and the 2024 Fitness Education Online Student of the year.


With a passion for improving both physical performance and mental well-being, Connor specializes in Strength & Conditioning for Combat Sports, where he helps athletes enhance their strength and agility. He also focuses on Corporate Wellness, offering tailored breathwork and meditation techniques to reduce stress, boost productivity, and promote overall well-being. Connor’s unique approach blends building stronger bodies with calming the mind, creating a holistic path to optimal performance.

Connect with Connor:

https://www.instagram.com/the_way_of_movement/

https://www.linkedin.com/in/connor-bowers-1ba982338/?originalSubdomain=au

In this episode of Fitness Education Online podcast Jono interviews Mark Leong

 Mark has a diverse background spanning sports recovery, movement, financial services, media, and technology, serving as both a consultant and senior executive. As an instructor, he specializes in integrating breathwork into movement and recovery. In management, Marc applies quantitative methods to business processes and investment decisions. He is a certified FRC Mobility Specialist and Functional Breathing Instructor, with additional expertise gained from completing Data Scientist in R and Programming in R courses.

Connect with Mark:
https://www.linkedin.com/in/mark-leong-b6a68b134/

https://www.rigsrecovery.com.au/

https://www.instagram.com/rigsrecovery/

---

Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of  Fitness Education Online
www.fitnesseducationonline.com.au

Click the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)
rebrand.ly/FEOFBPodcast

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Periodisation for Periods: How to train women around their monthly cycle

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