The MumSafe Pro Podcast
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The MumSafe Pro Podcast episodes

  • Ep 28. Reflect on 2023 with me

    In this episode, host Jen Dugard discusses the importance of reflection and goal setting. She emphasises the need for a break between reflection and goal setting to allow for new ideas and thoughts to emerge. You can download your reflection workbook here to reflect on your values, trigger feelings, achievements, current offerings, mission, ideal client, one-line pitch, and the alignment of your offerings with values. She also prompts you to consider the growth of your business and whether it aligns with your values.

    In this episode Jen discusses:

    • Taking the time to reflect on the past year before setting goals for the future.
    • Identifying your values to ensure that your business aligns with them.
    • Recognising your achievements, both big and small.
    • Considering the growth of your business and whether it aligns with your values.
      • Reflecting on your current income and set goals for the future.
      • Brainstorming ideas for your business and identifying any gaps that may hinder your progress.
      • Considering the season of life and making adjustments accordingly.
      • Reflecting on what is working and what needs to change in your business and life.
      • Choosing a word for the upcoming year to guide your decisions and actions.
      • If you have enjoyed listening to The MumSafe Movement Podcast in 2023 it would be hugely appreciated if you can please take a moment to rate, review and share so that we can reach more trainers and mums alike in 2024.    

        We look forward to joining you again with season TWO in 2024.

        34 min
      • Ep 27. When Personal Experience & Passion Collide to Create a Fitness Business for Mums with Dani Petrik

        In this episode of The MumSafe Movement Podcast Jen is talking to Dani Petrik of Newy Fitness as the fourth in our 'FOCUS ON YOU' mini series.  

        Dani is a qualified pre and postnatal coach and a proud mum of two boys. She understands first-hand the physical and emotional highs and lows that come with giving birth. Dani's own postnatal journey taught her how resilient a woman's body can be with the right support and guidance.

        That's why she founded Newy Fitness - a safe space where women can build up strength and confidence in their bodies through exercise post-birth. Dani's approach to coaching also focuses on educating women about their bodies and promoting confidence in training outside of the Newy Fitness sessions.

        Dani’s personal experience of birth trauma and prolapse are behind the drive she has to make sure no mother ever feels disempowered like she did.  She believes every woman needs education and hope.

        Jen wanted to speak with Dani today as she is one of our newer MumSafe Trainers having only been with us for the past 9months.  When she joined us she was in the process of re-branding and re-launching her business after her second child and really wanted to gain more support from both an education and business perspective and wanted to be part of a community of support.

        Through trial and error she has created a business that works for herself, her family and her clients and is excited about what 2024 will bring now she has great foundations in place.

        If you’re at the early stages of your fitness business journey or have ever struggled with your confidence this is going to be a fantastic episode for you.

        In this episode Jen and Dani cover:

        • Rewriting her T's and C's
        • Shifting from viewing her business as a hobby to a real business
        • Overcoming fear
        • How Dani got into the fitness industry
        • Her history with an eating disorder
        • Her first experience in the competitive world of Personal Training
        • Having her baby, experiencing birth trauma and prolapse
        • Meeting her Women's Health Physio's - The Female Focus Physiotherapy & Aline Fillipe
        • Being dismissed by her obstetrician
        • Taking part in a MumSafe business challenge then deciding to join the MumSafe team
        • Joining MumSafe before she had re-launched her business
        • Her ideal client
        • Client success
        • There are so many women that need the support of a MumSafe Trainer
        • Figuring out her business structure
        • Being a perfectionist
        • Following and resisting the process
        • Learning that more and cheaper isn't better
        • Overcoming overwhelm
        • What she is doing to bring more mums into her business
        • Co-hosting a podcast with Physio Caitlin Dailey - Check it out here 
        • Her biggest changes since joining MumSafe
        • Collaboration over competition
        • To connect with Dani on her IG go here - https://www.instagram.com/newyfitness/

          Check out her profile on the MumSafe website here - https://mumsafe.com.au/type/trainer/newy-fitness/

          Applications to become a MumSafe Trainer are open from the 8th - 15th November - go here to get on the waitlist now.

          If you loved this episode please share on your social media tagging both Jen and Dani and feel free to review.

           

          58 min
        • Ep 26. Creating Financial Security Through Building a Fitness Business She Loves with Lisa Price

          In this episode of The MumSafe Movement Podcast Jen is talking to Lisa of Body Resent Fitness as the third in our 'FOCUS ON YOU' mini series.  We will be dropping some extra podcasts during this time because we know that hearing the stories of others really helps you to understand you are not alone in your business.

          Lisa's mission is to give ladies and mums a supportive environment alongside education about their bodies to reset and rebuild from the inside out. Lisa is a mum of two active teen boys and understands how strong you have to be to be a mother both physically and mentally. 

          Body Reset Fitness was born out of the awareness that some ladies do not feel comfortable in a gym environment, they are not sure where to start or they need to be in an environment whereby they feel welcomed, comfortable, safe, included and seen.

          Lisa became a MumSafe Trainer in 2019 and has made some huge transitions within her already established business which we will delve into in todays episode.  Lisa is a great example of someone who takes learnings, implements and constantly fines along the way.  She is also incredibly generous with her energy and support of other trainers in the team.

          We know you are going to love learning from Lisa’s journey 

          In this episode Jen and Lisa cover:

          • How Lisa got into the fitness industry 
          • Becoming a mother and starting to work with mums
          • How cert 3 and 4 don't have enough female focused content
          • Completing Safe Return to Exercise
          • Lacking business direction so she joined MumSafe
          • Doing everything for everyone else
          • Learning to create boundaries
          • Taking moments of me-time throughout the day - Lisa's 30mins of sunshine
          • Getting good sleep
          • Choosing what to say yes to
          • Knowing her numbers and learning to love spreadsheets
          • Never paying herself to celebrating 12months of paying herself a salary
          • The beach house dream
          • Choosing collaboration over competition
          • Creating community partnerships
          • Building her confidence as a new PT
          • Being oversubscribed
          • Sending weekly emails 
          • What she does in her community to attract new clients
          • Her new Women's Health and Maternal Journey's Collab
          • What Lisa stands for
          • You can connect with Lisa in the following places:

            On IG https://www.instagram.com/bodyresetfitness/

            Via her profile at https://mumsafe.com.au/type/trainer/body-reset-fitness/ 

            On this episode Jen mentioned her upcoming 3-day bootcamp for exercise professionals that are ready to become known as the go-to trainer for mums - you can sign up for that here.

            And applications to become a MumSafe Trainer are open from the 8th - 15th November - go here to get on the waitlist now.

            If you loved this episode please share on your social media tagging both Jen and Nikki and feel free to review.

            1 hr 10 min
          • Ep. 25. From Tears to Becoming THE go-to trainer for Mums in Gosford with Louise Hurley

            In this episode of The MumSafe Movement Podcast Jen is talking to Louise of Strong Mums Gosford as the second in our 'FOCUS ON YOU' mini series.  We will be dropping some extra podcasts during this time because we know that hearing the stories of others really helps you to understand you are not alone in your business.

            Louise began what would be an eleven year career in clinical and research psychology in the UK. She moved to Australia and became a mum for the first time in 2015. 

            With a growing family came a shift in priorities and the desire for a career change to better suit her family’s lifestyle. 

            In 2017 Strong Mums was launched and Louise gained Safe Return to Exercise certification, became a MumSafe™ trainer and also became a Pregnancy and Postnatal Corrective Exercise Specialist. 

            Since the launch of Strong Mums she has helped hundreds of women safely strengthen their body and return to the exercise and movement they love. 

            Over the years working with mums, Louise listened to many of these women say that they needed to lose weight and return to their pre-body body shape and size. She observed the pressure they were under to meet certain aesthetic expectations and saw how the postnatal body with its stretch marks, cellulite, body fat and rolls was not represented in the media. 

            She also saw how the fitness industry continues to do a disservice to women by directly associating weight loss, low BMI (Body Mass Index) with health, happiness and confidence.

            Louise has now merged her skills in mental health with her passion for pregnancy and postnatal movement by creating the Body Resilient Mum Project. This online course provides mums with education and  practical skills commonly used in behaviour therapies to overcome feelings of shame, insecurity and unfamiliarity with their postnatal body. She is host of the Body Resilient Mum Podcast (found on Apple Podcasts and Spotify).

            Louise strongly advocates for believing you are more than what your body looks like after having children and Jen is incredibly excited to bring this insight into Louise journey to you today.

            In this episode Jen and Louise cover:

            • Louise's background in psychology, becoming a mum and getting into the fitness industry
            • Realising her cert 3 and 4 covered nothing she needed to know about working with mums
            • Having a premature baby
            • Choosing to join MumSafe
            • Feeling like everyone else knows what they are doing
            • What balance means for Louise
            • Having a financial goal and creating a plan of how to get there
            • Creating boundaries around time
            • Creating connections with partners; pelvic health physio's, local cafes and businesses
            • Getting over the fear of rejection
            • Being sold out for the first time
            • Launching her online membership and partnering with other MumSafe Trainers
            • Creating The Body Resilient Mum Project course
            • The goal to equal her income to create choice 
            • Consistently pushing out of her comfort zone
            • Time management to get it all done
            • Her advice for fellow trainers
            • Getting over the fear of investing in yourself
            • You can connect with Louise in the following places:

              On IG - https://www.instagram.com/strongmumsgosford/ and https://www.instagram.com/body_resilient_mum_project/

              Via her profile at https://mumsafe.com.au/type/trainer/strong-mums/

              Check out The Body Resilient Mum Project here - http://www.strongmums.com/brm-project

              On this episode Jen mentioned her upcoming 3-day bootcamp for exercise professionals that are ready to become known as the go-to trainer for mums - you can sign up for that here.

              And applications to become a MumSafe Trainer are open from the 8th - 15th November - go here to get on the waitlist now.

              If you loved this episode please share on your social media tagging both Jen and Nikki and feel free to review.

               

               

              1 hr 9 min
            • Ep. 24. From Burnt Out to Sold Out with Nikki Knieriem

              In this episode of The MumSafe Movement Podcast Jen is talking to Nikki Knieriem of Body 4 Mind Connections as the first episode in our 'FOCUS ON YOU' mini series on The MumSafe Movement Podcast.  We will be dropping some extra podcasts during this time because we know that hearing the stories of others really helps you to understand that you are absolutely not alone in business.

              Nikki specialises in Women's health & fitness, with a focus on improving body and mind health. She is helps women to focus on four main pillars; exercise, nutrition, sleep and stress reduction. Through her own experiences as a mum, she understands that time is limited, the to-do list is always long and often your own self-care practices fall further down the priority list. Nikki loves helping women to unlock barriers and safely move forward on their health & fitness journey.

              Nikki has worked in the fitness industry for 20 years and since having her own children 7 years ago has specialised in pre & postnatal and women's fitness.

              Prior to owning Body 4 Mind Connections (previously known as Mum-Me Fit Time), Nikki owned Impressions Dance & Fitness for 9 years and we talk about that in todays podcast.

              Nikki was very open about her journey from becoming burnt out and shutting down her dance studio to moving fully into fitness and how she has worked on understanding her values and the numbers within her business to build a business that is truly in alignment with who she wants to be and the impact she wants to have in her own life and her community.

              In this episode Jen & Nikki cover:

              •  How Nikki came to work in the fitness industry 
              • Starting as a dance teacher and studio owner
              • Becoming burnt out and overwhelmed
              • Shutting down her dance studio
              • Launching her fitness business
              • Changing her business name
              • Learning about her whole life values
              • The fear of not wanting to get burnt out again
              • Dealing with tax debt and learning about her numbers
              • Becoming oversubscribed
              • Knowing her trigger feelings
              • What's next for Nikki - looking at new revenue streams
              • What Nikki stands for
              • Nikki's advice for other fitness business owners, mums and personal trainers.
              • You can connect with Nikki in the following places:

                On Instagram https://www.instagram.com/body4mindconnections/

                Via her profile at https://mumsafe.com.au/type/trainer/body-4-mind-connections/

                On this episode Jen mentioned her upcoming 3-day bootcamp for exercise professionals that are ready to become known as the go-to trainer for mums - you can sign up for that here.

                And applications to become a MumSafe Trainer are open from the 8th - 15th November - go here to get on the waitlist now.

                If you loved this episode please share on your social media tagging both Jen and Nikki and feel free to review.

                 

                 

                56 min
              • Ep 23 - Why Your Voice Is Needed To Reach All Mums In Fitness

                In this episode of The MumSafe Movement Podcast Jen shares with you just why the world needs your unique voice.

                Jen share's:

                • Honouring the podcast commitment
                • Big things happening in the world and how to deal with it
                • Sharing Jen's diary entry
                • Your own little world
                • The wellbeing of mothers is essential
                • How your unique voice is essential to the well-being of all mothers
                • Why Jen created MumSafe instead of licensing or franchising
                • Finding your confidence and your voice
                • Jen referenced two episodes in this podcast:

                  Episode 16 with Molly Galbraith - listen here

                  Episode 6 with Magdalena Hawley - listen here

                  If you are listening in real time and you know now that the world needs your voice and you want to but supported by a team of likeminded exercise professionals that have your back make sure you are on the waitlist to become a MumSafe Trainer when doors open in just over two weeks time - go here to join now.

                   

                  20 min
                • Ep. 22. How I Re-built My Mum Focused Fitness Business From Scratch Bigger Than Before with Emma Bunting

                  In this episode of The MumSafe Movement Podcast Jen is talking to Emma Bunting of Motivate Mums.

                  Emma has two boys Oliver and Nathan and has always been active growing up and sport has always been a big part of Emma’s life. Emma has always dreamt about being a personal trainer and after she had her two boys Emma knew she wanted to help other mums.

                  Emma’s mission is to help mums feel the happiest and healthiest they’ve ever been, to feel amazing about themselves, and to be a good role model to their children. Motivate Mums is about having fun and having a smile on your face while you exercise, Emma wants to create a community feel if Emma sees mums having fun and are happy she feels like she has done her job well.

                  After Emma qualified she worked at Vision Personal Training then went on to set up Motivate Mums.

                  Emma has also been a MumSafe Trainers for the past 3.5years and is a wonderful example of doing the work, following the systems and remaining consistent.  

                  Jen invited Emma onto the podcast because she started her business in Sydney only to shut it down 18m later, move to the Sunshine Coast and rebuild.  She went on to rebuild Motivate mums on the Sunshine Coast and equalled her previous business income in just 6months.  Since then she has grown even more, launched a podcast, started running community events and I know there are much bigger things to come. 

                  If you’ve ever wondered you will get anywhere with your small business listen to Emma’s journey and know that you can absolutely create a bigger impact and a business you are proud of when you stay consistent and gain support along the way.

                  In this episode Jen and Emma cover:

                  • How she got started in the fitness industry and working with mums
                  • Connecting with Women's and Pelvic Health Phsyios
                  • Launching Motivate Mums
                  • Things she put in place early that benefited her business growth
                  • Boundaries and values
                  • Understanding her finances
                  • Slow and steady growth
                  • Becoming oversubscribed (sold out) the first time
                  • Deciding to move interstate and shutting down her business
                  • Launching an online offering to grow her income streams
                  • Re-launching Motivate Mums on the sunshine coast
                  • Choosing collaboration over competition
                  • Laying the layers to become locally famous
                  • Launching her podcast - Mum-life Untangled - check it out here 
                  • Launching local events
                  • Never giving up
                  • What Emma stands for
                  • You can connect with Emma in the following places:

                    On Instagram https://www.instagram.com/motivate_mums/

                    Via her profile at https://mumsafe.com.au/type/trainer/motivate-mums/

                    On her podcast https://podcasts.apple.com/au/podcast/mum-life-untangled/id1632352782

                    If you loved this episode please share on social media tagging both Emma and Jen & feel free to leave a review.

                     

                    52 min
                  • Ep. 21. How To Become The Go-To Exercise Professional For Mums

                    In this episode of The MumSafe Movement Podcast Jen covers the things you need to know in order to become THE go-to trainer or exercise professional for mums in your local area on online niche.

                    Jen shares:

                    • The importance of specialised education like Safe Return to Exercise - use the special code PODCAST at the checkout
                    • Her history of running the biggest group for mums in Sydney's eastern suburbs - Body Beyond Baby
                    • The value of becoming known for what you do
                    • Laying the foundations for longevity in the fitness industry
                    • Becoming locally famous
                    • The importance of partnering with a Pelvic Health Physio
                    • Creating two way communication with your Pelvic Health Physio
                    • Knowing your pitch 
                    • Creating clarity around what you do so others can share your message
                    • The importance of business and marketing education
                    • Setting up your social media
                    • Choosing your business name, logo and colours
                    • Stop hiding behind your social media
                    • Becoming known in your local community
                    • Why Jen loves flyers so much to create connections
                    • Great marketing tools for your fitness business
                    • Building know, like and trust
                    • Consistency always wins - playing the long game to build your business
                    • Becoming sold out
                    • The Google test
                    • The build your Mum-focused fitness business or offering checklist - get your copy here
                    • To get on the waitlist to become a MumSafe Trainer  - go here.

                      If you have listened to this episode and want to get in touch with Jen you can find her on Instagram or via email [email protected]

                      55 min
                    • Ep 20. Marketing For More Impact with Richard Toutounji

                      In this episode of The MumSafe Movement Podcast Jen is talking to Richard Toutounjo of COM Marketing.

                      Richard along with his wife Joey Toutounji founded COM Marketing,  COM educates health & fitness studios globally. 

                      Their award winning COM Marketing Ninja Program has empowered thousands of Fitness Studios and have now been recognised by governing bodies, partnering on marketing education with AusActive, Exercise New Zealand, Pilates Alliance Australia & Yoga Australia. 

                      Richard is a best selling Author and International Speaker. He is obsessed with helping fitness business owners achieve impossibilities through his proven experiences and programs to create a healthier, happier world. Richard currently resides in Sunshine Coast, Queensland Australia with his wife and 2 boys. 

                      Jen invited Richard onto the podcast after he spoke at the recently MumSafe Trainer retreat in Noosa on the topic of Zero Dollar Leads and she wanted to continue the conversation.

                      In contrast the last episode where we delved into paid facebook marketing this episode dives into how to best market yourself and your business without using paid advertising.

                      Jen truly believes in helping you to become THE go-to trainer for mums in your area and she knows that the more you can do to effectively market yourself the better.

                      In this episode Jen and Richard cover:

                      • Richard's journey to where he is today
                      • Why you need to learn about marketing
                      • The three seconds you have to get the attention of your audience
                      • Marketing to what your ideal client wants
                      • Negative vs positive marketing
                      • Learning to speak on camera
                      • Video vs images
                      • The five funnel marketing system
                      • Knowing your numbers
                      •  Building a business in alignment with your whole life values
                      • To connect with Richard you can find him here on Instagram and check out the website here

                        And if you're interested in becoming THE go-to fitness business for mums in your area make sure to join the waitlist here

                        56 min
                      • Ep 19. Facebook Ads That Actually Work to Grow Your Fitness Business and Reach More Mums with Jono & Travis

                        In this episode of the podcast Jen is talking with Jono and Travis of fitness education online

                        Jono and Travis are the Co Founders and Directors at Fitness Education Online. Fitness Education Online are one of the largest CEC Providers in the fitness industry with over 50 registered CEC courses and are the current AUSactive CEC Providers of the Year.

                        Jen invited Jono and Trav onto the podcast today to talk about Facebook advertising.  Many trainers have a love/hate relationship with Facebook especially in the paid marketing space.  Sometimes it works and it’s happy days and other times you feel like you are throwing money directly down the toilet.

                        So if you have ever been frustrated with your Facebook ads and wondering if its even worth while this is the episode for you.

                        In this episode Jen, Jono and Travis cover:

                        • How Jono and Travis got into the fitness industry and to where they are today
                        • Knowing your capacity and average per client revenue
                        • Working out what to spend on your facebook advertising
                        • Ads for online vs face to face business
                        • Choosing your audience and marketing only to women
                        • Choosing the image for your facebook ad
                        • Choosing the headline for your facebook ad
                        • Using the word 'challenge'
                        • The follow up sales process
                        • Organic marketing alongside facebook ads
                        • Brand awareness and profile 
                        • Email sequences and nurturing your leads
                        • Automation
                        • How many times to follow up your facebook leads
                        • When to start facebook advertising
                        • To connect further with Jono and Travis you can join their facebook group here.

                          And to join MumSafe when we open our doors for the final time in 2023 make sure you are on the waitlist - go here.

                          1 hr 11 min

                        About The MumSafe Pro Podcast

                        From the publisher's feed

                        The leading podcast for exercise professionals that work with pre and postnatal mums.

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