The MumSafe Pro Podcast
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The MumSafe Pro Podcast episodes

  • Episode 18. Overcoming Scarcity And Leaning In To Collaboration with Sarah & Jody

    In this episode of The MumSafe Movement Podcast Jen sits down with MumSafe Trainers Sarah Magi and Jody Pearce.

    Off the back of Episode 16 with Molly Galbraith Jen wanted to bring you some real life examples of women how have moved from the space of competition and feelings of not enoughness into the space of truly leaning in to collaboration over competition.

    First you will meet Sarah Magi of In2life Personal Training in the Ponds area of Sydney and then you will meet Jody Pearce of Body empowerment with Jody based in  Perth WA.

    Both Sarah and Jody are MumSafe Trainers and they both share the mission to ensure all women have access to safe and effective exercise at every stage of motherhood.

    They are both incredibly open and brave about sharing stories of how they felt and did thing ‘then’ to how they have now moved into a space where they happily and openly collaborate with other MumSafe Trainers, with other exercise professionals, allied health and more.

    We hope you love these episodes as much as we do where we speak to the awesome humans that are implementing the ideas, concepts and philosophies that we talk about with other guests. These episodes truly show you that doing things differently can work and will work for you when you choose to lean in.

    If you‘ve ever had a feeling of scarcity, not enoughness or felt you are in competition with others you are going to resonate with and take a lot away from this episode.

    In this episode Jen and Sarah cover:

    • Sarah's journey into the fitness industry
    • Comparing herself to others in fitness and sport
    • Her experience with other trainers 'poaching' clients 
    • Feelings of scarcity 
    • Realising it's okay for clients to leave you 
    • Becoming confident in her own abilities
    • Letting go of clients that don't align
    • What it's like to have other MumSafe Trainers close by
    • How she felt initially when joining MumSafe
    • Leaning into an abundance mentality
    • The culture of giving, generosity and support inside MumSafe
    • Choosing collaboration over competition
    • The bigger potential when we all work together
    • Referring clients to other MumSafe Trainers
    • In this episode Jen and Jody cover:

      • Jody's journey into the fitness industry
      • When survival drives scarcity
      • Becoming friends with the competition
      • Joining Body Beyond Baby - now MumSafe
      • Stories of competition amongst trainers
      • Learning to lean in to sharing within MumSafe
      • Cultivating a culture of support and collaboration
      • Choosing action over reaction
      • What does an Exercise Physiologist do?
      • Collaboration between the fitness industry and allied health
      • Prioritising best outcomes for clients 
      • You can connect with Jody via her profile here and Sarah via her profile on the MumSafe website.

        If you like what you have heard on this podcast episode and think that becoming part of a supportive, mission driven team like MumSafe couple be for you make sure to waitlist for our last 

         

        1 hr 1 min
      • Episode 17. Finding Your Voice To Amplify Your Mission with Alisha Smith

        In this episode of The MumSafe Movement Podcast Jen sits down with Alisha Smith.

        Alisha knows the fitness industry, education and events like the back of her hand. She's a sought-after industry advisor with a diverse career spanning 18 years as a facility owner, educator, event producer and presenter.

        As Learning and Development Manager at Australian Fitness Network, Alisha and her team were responsible for curriculum development, delivery, and conference programming that qualified or up-skilled many thousands of fitness industry professionals. This included leading the program development for FILEX in its heyday, when the event comprised 120+ presenters delivering 200+ sessions across a 4-day program for 2000 delegates.

        Alisha designed and delivered education and summits for global fitness education company Animal Flow, and has consulted on product and brand development, growth and innovation across a number of companies.

        Today, as co-founder of Fuel Women's Fitness Business Summit, Alisha brings her background as an endorsed personalised coach into her leadership work in order to help Fuel women capitalise on their unique and inherent biological strengths.

        Alisha and her business partner Deb are also just about to bring the Fuel Speaker Academy to life - if you're an aspiring speaker or want to polish your speaking skills this 6month program is for you.  If are listening to this podcast in real time and want to join the very first round of the Fuel Speaker Academy make sure to reach out to Alisha or Deb ASAP via the Fuel IG page.

        Jen wanted to bring Alisha onto the podcast because she knows the value that it brings to the industry when women find their voice to share their mission on a bigger stage and she couldn’t think of anyone better to share this conversation with.

        Not only that, but from the first time Jen spoke with and met Alisha she has led by example when it comes to supporting other women and lifting them up.

        If you have any aspirations to speak on a stage - or even pick up your phone and be brave enough to post your first IG story then this is an episode you are going to love!

        In this episode Jen and Alisha cover:

        • Alisha's extensive experience in the fitness industry
        • Fuel Business Women's Summit and it's Auckland launch
        • RTO's and how what is in our cert III & IV is determined
        • Being the change you want to see in the fitness industry
        • What women in fitness want
        • What holds women back from using their voice
        • How women lead
        • Scarcity mindset
        • Overcoming the fear of public speaking
        • The secret of a great introduction
        • Words that minimise your worth
        • Getting to speak at conferences
        • Laying the ground work to become known for your mission
        • Growing your presence online for credibility
        • The legacy Alisha wants to leave
        • If you want to connect with Alisha you can do so via her IG page here 

          To find out more about Fuel check out their IG page and website

          To learn more about the Fuel Speaker Academy go here

           

           

             
          1 hr
        • Ep. 16. Leading Change & Lifting Women Up with Molly Galbraith

          In this episode Jen sits down with Molly Galbraith. Molly is the co-founder of Girls Gone Strong, and creator of the GGS Academy, the world's first Academy providing evidence-based, women-specific Certifications for health and fitness professionals. Through her Academy, she has certified tens of thousands of professionals in over 125 countries, helping them become the go-to coach for women in their gyms and communities. 

          Jen first heard Molly speak at The Women's Health and Fitness Summit in Melbourne in 2018 at a time where she was exploring her next steps. During her keynote presentation Molly shared the words "Build a table big enough for everyone" which struck a chord instantly and has helped to shape the way MumSafe has evolved to today.

          Jen invited Molly to share a conversation not only because the work that they both do aligns so beautifully but also because Molly's ethos of women supporting women and helping each other to rise is one that needs to be repeated and shared over and over until we truly understand that WE are enough and that there IS enough for every woman to thrive.

          In this episode Jen and Molly cover:

          • Honouring Molly's sister
          • Molly's story
          • The new menopause qualification
          • Body image and diet culture
          • Disordered eating
          • What frustrates Molly about the fitness industry
          • Menopause
          • Pelvic organ prolapse
          • The huge opportunity exercise professionals have to support women
          • Not enoughness
          • Supporting women
          • Creating opportunities for more women
          • Molly's book - Strong Women Lift Each Other Up
          • How to handle feelings of jealously and envy
          • Values
          • Building business
          • Staying focused
          • The legacy Molly wants to leave
          • To find out about GGS new Menopause Certification you can go here

            To get your hands 'Menopause Secrets' the FREE five day course - go here

            Connect with Molly on Instagram here.

            If you enjoy this episode please rate, review and share on your socials.

            To get on the waitlist for when applications to become a MumSafe Trainer open for the final time in 2023 - go here

               

             

            1 hr 8 min
          • Ep. 15 How the Fitness Industry Must do Better for Mums

            In this episode of The MumSafe Movement Podcast Jen covers some of the things that she feels need to change about the way the fitness industry (and beyond) cater of mums and the fact that change feels too slow.

            Jen shares:

            • How change isn't happening fast enough
            • Making our voices louder
            • No exercise is a 'bad' exercise
            • Misconceptions that don't help the cause for better outcomes for mums
            • What MumSafe stands for
            • The statistics on how many mums use gyms and fitness facilities
            • Statistics on how many women will become mothers
            • How many babies are born in Australia
            • How RTO's and big box gyms are ignoring the need to do better
            • How mothers are suffering 
            • Her 6-week check-up isn't enough
            • What's not included in certificate 3 and 4 in fitness
            • Scope of practice for exercise professionals
            • Once postpartum, always postpartum
            • Mothers are given no standard return to exercise guidance
            • Generic pre-screening isn't enough
            • All mums should be referred to a women's or pelvic health physio
            • Pushing out through pelvic floor instead of drawing up
            • Hypertonic pelvic floor
            • Unqualified personal trainers being given mums as new leads
            • The lack of communication between the medical industry, allied health and fitness industry
            • Empowering mums through understanding their body
            • Mums deserve better
            • If you are an Exercise Professional listening to this episode and you want to find out more about joining the MumSafe mission - go here.

              If you are a Women's or Pelvic Health Physio and you want to learn more about partnering with MumSafe - go here.

              If you have listened to this episode and want to get in touch with Jen you can find her on Instagram or via email [email protected]

               

              44 min
            • Ep. 14. Being an oversubscribed fitness business for mums with Sarah Castley

              In this episode Jen sit's down with MumSafe Trainer and owner of Mum Strong, Sarah Castley who looks after mums of Hobart in Tasmania.

              Jen invited Sarah onto the podcast to talk about how becoming an oversubscribed or 'sold out' business   If you haven't listened to Episode 13 with Daniel Priestley on 'How to sell out your mum-focused fitness business' this is a great episode to listen to for further context and information on this topic.

              Sarah runs a business in Hobart, TAS called  Mum Strong she believes that returning to exercise following childbirth is so much more than chucking on your sneakers and heading out the door, it needs to be done safely, effectively, and thoughtfully.

              Sarah has created a space and community conducive to helping mums improve their mental and physical health and well-being. A place where mums can exercise, form friendships, and feel safe, free of judgement (and have a laugh)!

              Sarah’s mission is to help mums to understand the importance of prioritising themselves. To lock in time just for them. Helping them to feel stronger, more confident, and energised to keep up with the daily demands of motherhood (which is never ending)!

              I wanted to speak with Sarah because she is living and breathing the oversubscribed philosophy.  After launching one session, that became sold out she held off launching the next one while she grew her status as the go to exercise professional for mums in her area.

              Off the back of the success running her Mum Strong program in one gym she recently launched into another facility and has become sold out already and I wanted to share a real life example of how being oversubscribed truly makes doing business easier (and more fun!)

              In this episode Jen & Sarah cover:

              • How Sarah got into the fitness industry and started working with mums
              • Launching her fitness business for mums with just one session in one gym and becoming oversubscribed
              • Becoming part of MumSafe
              • Launching her second session and selling out again
              • Becoming the go-to trainer for mums in Hobart
              • Rebranding 
              • Growing her waitlist
              • Launching her program in another gym
              • Building a business around her kids
              • Collaborating 
              • How she structures her marketing
              • Personalised on-boarding for every mum
              • To connect with Sarah you can find her on the MumSafe website and you can follow her on Instagram here.

                If you enjoy this episode please rate, review and share on your socials.

                To get on the waitlist for when applications to become a MumSafe Trainer open for the final time in 2023 - go here

                 

                50 min
              • Ep 13. How to sell out your mum-focused fitness business with Daniel Priestley

                In this episode Jen sit's down with Daniel Priestley. Daniel is a successful entrepreneur who's built businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand-out and scale-up. And marketing tech platform ScoreApp.

                Daniel is the author of four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets. He's named in the Top 10 Business Advisors in the UK by Enterprise Nation and one of the top 25 entrepreneurs in London in the Smith & Williamson Power 100 Awards.  

                After completing the Key Person of Influence accelerator in 2012 Jen went on to learn the Oversubscribed process by reading the book and taking part in the face to face training. 

                As a result seven years into her journey of running Body Beyond Baby, her group fitness business for mums she changed the way she did things through implementing the Oversubscribed philosophy and it literally changed the way she ran her business;  working less hours and earning more money.  This is why she wanted to bring Daniel onto The MumSafe Movement Podcast.

                In this episode Jen & Dan cover:

                • Threads and clubhouse
                • What social platform you should be on and why
                • Dan's story and what got him to where he is today
                • What is oversubscribed and how it applies to your fitness business
                • Working out capacity within your fitness business
                • Working out what to charge based on your capacity
                • Supply and demand
                • Why scaling your fitness business with a low cost service in flawed
                • Niche and luxury markets
                • Solving your customers problems
                • How to implement oversubscribed in your fitness business
                • Creating tension in the marketplace
                • Understanding signalling and campaigns
                • Buying belief
                • Staged releases
                • Scoreapp and how it could help your business.
                • To checkout Scoreapp and get your 30day trial you can go here. 

                  If you would like to check out Jen's scorecard and fill it out for yourself to see how close you are to becoming the go-to FitPro for mums you can check it out here

                  You can check out Dan's website here and connect with him on Instagram here.

                   

                  1 hr 11 min
                • Ep 12. How becoming known for working with mums made her fitness business easier with Alicia Johnson

                  In this episode Jen sit's down with MumSafe Trainer and owner of Feel Good Fitness, Alicia Johnson. Feel Good Fitness operates in Fielding, New Zealand.

                  Jen invited Alicia onto the podcast to talk about how being the go-to trainer for mums has made her fitness business easier.  If you haven't listened to Episode 8 with Glen Carlson on 'How being a Key Person of Influence will make your fitness business easier' this is a great episode to listen to for further context and information on this topic.

                  Alicia began her career as a physical education teacher and later became a personal trainer because she wanted to specialise more in fitness, nutrition and encouraging adults to lead a healthier life.

                  Alicia founded Feel Good Fitness when her daughter Marlee was just 4months old and she realised the exercise options for Mums in Fielding were limited and for many of them, going to the gym just didn’t work.

                  Her mission is to help mums return to exercise safely and to help you understand and celebrate just how amazing your body is, no matter how much your post baby body may have changed. We focus on how exercise and healthy habits make you feel and the flow on effect that creates in other areas of your life.

                  Feel Good Fitness is now an incredible community of mums and Its the place where mums come when they need post-natal fitness that will take care of their amazing bodies, help them to return to exercise safely and at a pace that suits them. 

                  In this episode Jen & Alicia cover:

                  • Alicia's journey into the fitness industry and working with mums
                  • Feelings of self doubt
                  • Juggling three children and another on the way
                  • Lack of financial and business operations 
                  • Finding and joining MumSafe
                  • Choosing the right business coach
                  • The fear of being known
                  • Learning to put herself out there
                  • The value of starting slow and building a foundation
                  • How she became known in her community
                  • Word of mouth referrals
                  • Using social media for her business
                  • The value of consistency
                  • Mindset and values
                  • To connect with Alisha you can find her on the MumSafe website and you can follow her on Instagram here.

                    We also talked about this download: 33 Ways to Grow your Fitness Business and reach more Mums - you can grab your copy here.

                    If you enjoy this episode please rate, review and share on your socials.

                     

                     

                    1 hr 3 min
                  • Ep 11. How facing her finances changed the game for her mums fitness business with Amanda Comerford

                    In this episode Jen sit's down with MumSafe Trainer and owner of Mums Run the World Fitness, Amanda Comerford.  Mums Run the World Fitness operates in Brisbane's Northern suburbs.

                    In this episode Jen and Amanda cover:

                    • Amanda's journey and how she came to work with mums
                    • Realising she needs to understand more about the business side of running her fitness business
                    • Changing her business structure and the consequences
                    • Declining numbers
                    • Discovering MumSafe and deciding to jump in
                    • Becoming aware of her finances
                    • Almost closing her business
                    • Business being on the up and then declining again
                    • Learning about financial projections, income and expenses
                    • Understanding class capacity
                    • Bring afraid of knowing her financial reality
                    • Structuring income; profit, expenses, tax
                    • Superannuation
                    • Playing the long game
                    • Another dip in her business and then climbing out the other side..... again
                    • Marketing for mums and doing all the things in her fitness business
                    • Presenting to mums in her community
                    • Managing energy within her fitness business
                    • To connect with Amanda you can find her here on the MumSafe website

                      And you can follow her on Instagram here 

                      If you enjoy this episode please rate, review and share on your socials.

                      To get on the waitlist for when applications to become a MumSafe Trainer open for the final time in 2023 - go here

                       

                      1 hr 5 min
                    • Ep 10. How to love the financial side of your fitness business with Mel Browne

                      In this episode Jen sit's down with Mel Browne and talks all things finances within your fitness business.  

                      Having spent two years running her mum-focused fitness business and turning over multiple 6-figures Jen got to the end of the financial year and discovered her personal taxable income was just 14k due to skyrocketing expenses and not being properly across her numbers. She did this not only once, but twice before she learned her lesson and started doing things differently. Jen is now incredibly passionate about helping other exercise professionals to avoid the same mistake and ensure they face their financial situation.  For this reason inviting Mel onto The MumSafe Movement Podcast was a no-brainer. 

                      Melissa Browne is an ex-accountant, ex-financial advisor and ex-working til she drops. Nowadays she’s a best-selling author, financial educator and serial entrepreneur who is passionate about helping women particularly also live a life by design not default.

                      Mel is the CEO of melissabrowne.com.au, an education business for women who want to financially grow up, Director of Business at the long-day Early Learning Community, Thinkersinq and up until she sold the business for seven figures
                      in 2019, she was CEO of the award-winning accounting and advisory firm A&TA (Accounting & Taxation Advantage).  

                      Mel is also the author of four books, the illustrated business book More Money for Shoes, the coffee table book of financial fairy tales, Fabulous but Broke, global best-seller Unf*ck Your Finances and her latest book Budgets Don’t Work (but this does) which dives further into understanding your Money Story, Money Environment and Money Type. She has been featured, written or spoken for everyone from morning TV shows to Triple J to Vogue to CEO Magazine and more. 

                      In this episode Jen and Mel cover:

                      • Chat GPT and your finances
                      • Mel's story - giving it all away and starting again with nothing after divorce
                      • Facing the financials within your fitness business
                      • What do put into place from the get-go
                      • Accounting solutions
                      • Understanding your niche
                      • Understanding your market position
                      • Understanding your financial goals within your fitness business
                      • The value of multiple income streams
                      • Key business metrics
                      • Cash payments, super and GST
                      • The split responsibility of paying childcare fees
                      • When to get started on your fitness business
                      • Self worth and your finances
                      • When to register for GST
                      • Investing and building wealth outside of your super
                      • Saving and investing for kids
                      • What percentage of profit should we be aiming for
                      • How much should my business be growing each year?
                      • Taking on staff and contractors
                      • Mel's small business hacks
                      • Growing your fitness business in alignment with your whole life values
                      • Mel's biggest financial mistakes
                      • Examples of small business owners that have taken control of their finances
                      • Mel has very kindly put together some resources especially for our MumSafe Movement Podcast listeners - find them all here - https://www.melissabrowne.com.au/mumsafe

                        Connect with Mel via instagram here - https://www.instagram.com/melbrowne.money

                        1 hr 5 min
                      • Ep 9. What you need to know about Birth Trauma with Amy Dawes

                        In this episode and in alignment with Birth Trauma Awareness week Jen sit's down with Amy Dawes of the Australasian Birth Trauma Association.

                        Amy launched the Australasian Birth Trauma Association (ABTA) in 2017. She established the for-purpose organisation focused on the recognition and understanding of birth-related trauma.

                        With a multi-disciplinary advisory group of clinicians, Amy has developed the resources and strategies to better prevent, diagnose and effectively manage birth-related trauma.  Amy’s understanding of the issues many birthing families face has come from her own experience with the forceps delivery of her first child.

                        Amy’s vision is to make the invisible visible, and she is passionate about educating health professionals about trauma-informed practice so as to continue driving change in current maternity practices in Australia and New Zealand.

                        Amy is a proud member of the RANZCOG Informed Birth working group and The Caesarean Delivery at Maternal Request working party. 

                        In this episode Jen & Amy cover:

                        • How the ABTA was founded
                        • The new resources Amy is creating - register your interest here -https://share.hsforms.com/1Mj1DpwyfQ1ig3njWj5YDuAcdadu
                        • How the ABTA is funded and the need for more - how you can help
                        • The relationship between shame and perinatal suicide
                        • This years annual fundraisers - The Big Step Challenge - find out more and register here - https://birthtrauma.org.au/birth-trauma-awareness-week-2023/
                        • Amy's story including:
                          • Finding out she had prolapsed
                          • Finding out she had an avulsion
                          • Learning she needed to use a pessary
                          • Working with a pelvic health physio
                          • What an avulsion is
                          • Knowledge is power
                          • The importance of knowledge
                          • Knowing how to relax the pelvic floor
                          • The ripple effect of prolapse and trauma
                          • Birth injury and mental health
                          • The birth injuries report - read it here https://birthtrauma.org.au/abta-led-research/
                          • Physical related birth trauma
                          • Emotional related birth trauma
                          • Experiences that can create birth trauma
                          • PTSD
                          • Sexual abuse and birth trauma
                          • The importance of supporting our medical professionals 
                          • How exercise professionals can ask the right questions
                          • Things exercise professionals can be aware of
                          • What to do with the information discovered and how to refer
                          • The importance of a partnership with a pelvic health physio
                          • The ABTA's peer support 
                          • Find out more about Australasian Birth Trauma Association go here - https://birthtrauma.org.au/
                            Join the big step challenge go here - https://birthtrauma.org.au/birth-trauma-awareness-week-2023/

                            Follow the ABTA on IG go here - https://www.instagram.com/birthtrauma.org.au 

                            1 hr 7 min

                          About The MumSafe Pro Podcast

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                          The leading podcast for exercise professionals that work with pre and postnatal mums.

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