Elliot Berkman is an Associate Professor of Psychology at the University of Oregon and Director of the Social and Affective Neuroscience Lab. He studies the motivational and cognitive factors that contribute to success and failure at health goals such as cigarette smoking cessation and dieting. His work uses knowledge of brain function, structure, and connectivity to design and improve interventions on health behavior and wellbeing.

What you’ll learn in this podcast:

• Achieving goals is not as important to well-being as striving for them