The New Music Business with Ari Herstand

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Ryan Vaughn:

Backline Creative - https://www.backlinecreative.com/

Head Bitch Music - https://www.headbitchmusic.com/

Ryan works as a manager for independent artists at his company Backline Creative, and he is the Chief Financial Officer of Head Bitch Music.

00:00 - Welcome 

07:14 - What does your day-to-day look like? 

16:49 - “Fake” artists are actually real 

20:45 - Breaking down “The Chillest” and his release strategy 

28:00 - How to get your label verified through streaming platforms 

30:00 - Spotify playlists and reporting 

37:20 - Algorithmic strategies for independent artists, linear vs. exponential growth 

52:00 - Hacking TikTok with the waterfall method, TikTok licensing, revenue share 

1:00:00 - Discovery mode in Spotify

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

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X: https://twitter.com/ArisTake

Threads: https://www.threads.net/@aristake_

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Ryan Vaughn:

Website: https://www.backlinecreative.com/

Instagram: https://www.instagram.com/backlinemgmt/

X: https://twitter.com/backlinemgmt

Threads: https://www.threads.net/@headbtchmusic

LinkedIn: https://www.linkedin.com/in/ryandrummerboy/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Jessica Vaughn:

Venice Music - https://www.venicemusic.co/

Head Bitch Music - https://www.headbitchmusic.com/

This week on the New Music Business podcast, Ari is joined by Jessica Vaughn, Head of Sync at Venice Music and President of Head Bitch Music. 

05:19 - Welcome 

06:19 - What is your current day-to-day? 

20:01 - The process of getting a song synced 

23:00 - Representing the master rights of artists 

31:00 - The current state of the sync industry 

35:15 - How does an artist find music supervisors who are open to working with artists direct? 

45:42 - AI music and sync 

51:00 - On music libraries

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

X: https://twitter.com/ArisTake

Threads: https://www.threads.net/@aristake_

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Jessica Vaughn:

Website: https://www.headbitchmusic.com/

Instagram: https://www.instagram.com/headbtchmusic/

TikTok: https://www.tiktok.com/@venicemusic.co

X: https://twitter.com/headbtchmusic

Threads: https://www.threads.net/@headbtchmusic

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

#SyncLicensing #SyncAgency #MusicSupervision

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week on the New Music Business podcast, Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground.

05:31 - Welcome and intros 

11:28 - The ethos of dance labels and thinking label-focused vs. artist-focused 

19:20 - The business model behind dance labels and progression of DJ technology 

29:52 - Royalty streams from DJs 

36:55 - Dance labels sometimes just represent singles, not entire artists 

45:40 - What do dance labels look for in an artist/producer? 

55:40 - Creative ways for artists to break out in the EDM world

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

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YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Deron Delgado

Website: https://dirtybirdrecords.com/

Instagram: https://www.instagram.com/dirtybirdrecords/

X: https://twitter.com/Dirtybird

TikTok: https://www.tiktok.com/@dirtybird

LinkedIn: https://www.linkedin.com/in/deron-delgado-0189018/

Connect with Sam Sciarra

Instagram: https://www.instagram.com/thehigherground/

TikTok: https://www.tiktok.com/@the_higherground

LinkedIn: https://www.linkedin.com/in/sam-sciarra-0958566b/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Join us on the New Music Business podcast this week with Alex Mitchell, founder and CEO of Boomy Corporation, an AI-powered music creation and distribution platform where over 500,000 creators make, publish, and monetize instant songs.

06:25 - Welcome

13:18 - What is AI Music?

22:00 - The traditional definition of a "musician" will be redefined

26:35 - The considerations of designing an AI music program

34:45 - The case studies of those using Boomy    

41:27 - Distribution of AI music and commoditization

47:51 - How AI music may affect streaming payouts 

57:24 - Boomy owns music made on the platform. Why?

01:05:30 - Laws and the legal future of AI music

01:21:35 - How would Ari build an AI music platform?

Subscribe to The New Music Business: https://aristake.com/nmb/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

X: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Alex Mitchell: 

Website: https://boomy.com/

Instagram: https://instagram.com/boomymusic

X: https://twitter.com/boomy.music

TikTok: https://www.tiktok.com/@boomy.music

LinkedIn: https://www.linkedin.com/in/alexjaemitchell/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

#BoomyMusic #AIMusic #IndieArtist

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

04:47 Welcome

07:17 Music industry gatekeepers

10:48 Explosion of influencer marketing, working with every major label

12:43 How the TikTok platform has matured

17:03 Artists targeting the correct demographics

24:24 How Songfluencer runs campaigns and achieves artists' goals

32:33 Is it necessary for artists to have a presence on TikTok?

38:20 Advice for artists for don't understand the platform

42:44 Collaborating with both legacy and emerging artists

52:00 Social media posting schedule

56:11 What it means to make it in the new music business

Subscribe to The New Music Business: https://aristake.com/nmb

Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Songfluencer:

Website: https://songfluencer.com/

Instagram: https://www.instagram.com/nomadcry

Instagram: https://www.instagram.com/songfluencer

Twitter: https://twitter.com/songfluencer

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).

11:44 Welcome

14:58 History of SoundCloud and why they're different from the other DSPs

22:41 Where SoundCloud is moving, and how they're making the artist and fan relationship stronger

26:52 Resurgence of breakout stars and being a place where musicians get feedback

31:50 "Fan Powered Royalties"

37:31 'Fans' tool within SoundCloud for Artists

42:47 How DMing fans is beneficial for artists

49:21 How artists can access monetization through SoundCloud's new partnership with Merlin and Warner

57:43 What it means to make it in the New Music Business

Subscribe to The New Music Business: https://aristake.com/nmb

Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://instagram.com/aristake_

TikTok: https://tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with SoundCloud

Website: https://soundcloud.com/

For Artists: https://artists.soundcloud.com/

Fans: https://artists.soundcloud.com/fans

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Citizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer. His music is commonly described as a mix of blues, soul, folk, and rock. Cope's compositions have been recorded by artists such as Carlos Santana, Dido, Pharoahe Monch, and Richie Havens. In his solo career, "Let the Drummer Kick" from his 2002 album, Citizen Cope, went RIAA-Certified Gold. In 2004, he produced and released The Clarence Greenwood Recordings, followed by Every Waking Moment in 2006.

In 2010, Cope founded his own record label, Rainwater Recordings, allowing him to exert full creative control. Free from the marketing entreaties of the major record labels, he released The Rainwater LP later that year. One Lovely Day followed in 2012. After taking a hiatus from his own record releases, Cope came back stronger than ever, releasing Heroin and Helicopters in 2019 and The Pull of Niagara Falls in 2021. He is currently slated to release another album in 2023.

05:45 Welcome

07:24 Communication with an audience performing solo vs. with a band

11:09 Post-pandemic reflection, music festival line-up experiences, career sustainability

16:55 Album achieving gold status, having a timeless sound

19:36 Breaking down Citizen Cope's new album’s sonic landscape

29:41 Releasing records independently with Rainwater Recordings

33:20 New artists establishing themselves before getting signed

36:51 Biggest difference working independently vs. with a major label

43:04 Is it worthwhile making records because of streaming?

48:02 Publishing deals, Sony licensing with Peloton, TikTok and Facebook

53:40 New album 'Victory March' release date

55:45 What it means to make it in the New Music Business

57:58 Artists having a seat at the table

Subscribe to The New Music Business: https://aristake.com/nmb

Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Citizen Cope

Website: https://citizencope.com

Instagram: https://www.instagram.com/citizencope

Twitter: https://twitter.com/citizencope

YouTube: https://www.youtube.com/@citizencope

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!)

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.

05:52 Welcome / background

10:20 PR model ten years ago, shifting from publications to playlists

15:55 What PR is and what a publicist does

25:21 Evolution of press rates and artist feedback

31:24 Relationship with fashion and music publication Lady Gun

41:58 Pay-to-play PR model

47:03 What is the point of music press right now?

53:21 Purple Bite’s business model

01:05:03 How Purple Bite guarantees placements

01:09:50 What it means to make it in the New Music Business

Subscribe to The New Music Business: https://aristake.com/nmb

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

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TikTok: https://tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Mikel Corrente:

Website: http://purplebite.com

Instagram: https://instagram.com/mikelcorrente

TikTok: https://.tiktok.com/@mikelcorrente

Twitter: https://twitter.com/MikelCorrente

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

#MusicPR #MusicPress #MusicMarketing

Hosted on Acast. See acast.com/privacy for more information.

Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

02:00 How admin publishing works (CD Baby, SOCAN, ASCAP, BMI)

18:03 The waterfall release strategy explained (Spotify, TikTok)

23:08 Streaming growth and special media marketing

28:39 Why does nobody talk about Pandora?

31:03 How licensing for social media works

34:00 At what point is it a good idea to have a lawyer on your team?

37:22 Breaking down pricing norms for sync licensing deals

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

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YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment for Ari’s Take Academy is now open: https://aristakeacademy.com

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week on the New Music Business podcast, we’re talking live music! Today’s episode compiles interviews from some of our favorite past guests in the touring industry. If you want to learn more about the performance side of the industry, this episode is for you! Tune in to hear insights from:

02:47 Brandon Pankey (VP, Live Nation Urban)

10:19 Tom Windish (Billie Eillish’s booking agent)

26:59 Jordan Anderson (Troubadour’s talent booker)

31:09 Bob Babisch (CEO of Summerfest, the world’s largest music festival)

34:52 Theo Katzman (of Vulfpeck)

39:59 Cory Wong (of Vulfpeck)

46:54 Kam Franklin (of The Suffers)

01:04:02 Carey Rayburn (of Good Co., $10k a gig playing PAC market)

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

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TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

#NewMusicBusiness #LiveMusicIndustry #TouringArtist

Hosted on Acast. See acast.com/privacy for more information.