The New Music Business with Ari Herstand

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Danielle Allard is a singer-songwriter, multi-instrumentalist and Twitch Partner. She has been performing publicly for over 15 years and graced stages across Canada and Europe.

This Ottawa native has toured Germany, Portugal and much of Canada but also performs 3 times a week for an international audience as a music streamer. Her festival appearances include features at RBC Bluesfest, Marvest, Jazz Fest, Mountain Man Music Festival, and a main stage feature at Ottawa's CityFolk Festival. She has also been featured in showcases at Megaphono and Folk Music Ontario. 

She has released three studio albums "INVADER," "Chameleon" and "Passing Notes" and is currently in the studio recording her fourth. INVADER is a 6 song concept album with 6 video series. She is known for her charity work in the nation’s capital, donating over 30 performances to various charities each year and raising over $18,000 for various charities on her stream. Apart from her music, she is a community builder, teaching public relations and stage performance at Algonquin College. She runs a variety of virtual community events on her Discord server weekly, creating a space for us all to exist.

04:30 Bowl of dinosaurs explained

08:19 Embracing Twitch during the pandemic

13:54 Livestreaming milestones and achieving Twitch partnerships

16:12 Inside Danielle’s home studio

18:03 Scheduling livestreams and keeping motivated to perform

25:32 Gamification of watching things: raid trains and channel points explained

30:38 Levels of community participation within a livestream

36:15 Bowl of dinosaurs (continued)

38:43 Broader Twitch community and artist accountability

51:22 Moderation and making listeners feel safe

56:16 Post-pandemic engagement and viewership

1:00:13 Does Twitch partnership accommodate illnesses or vacation?

1:05:26 How long the affiliate application process takes

1:06:27 Switching cameras while performing live

1:09:01 Final question

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Connect with Danielle Allard:

Website: https://danielleallard.com

Twitch: https://twitch.tv/danielleallard

Instagram:https://instagram.com/daniellejallard

YouTube: https://youtube.com/user/daniellejallard

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

The Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. Brian McLaughlin (singer) and Luke Imbusch (drummer) have been making music together since their early teenage years. They formed The Rare Occasions while attending college in Boston where they met Jeremy Cohen (bassist). Since then, the band have toured nationally, won the John Lennon Songwriting Contest, and released a vast catalog of music online. In 2021 the band released their first album as a trio, Big Whoop, which received significant press and radio play.

Around the same time, their 2016 track “Notion” went viral on TikTok and continues to make waves, topping Spotify’s viral chart in the US and several other countries, and later landing on Billboard’s alternative charts and top 100 singles charts in the UK, Ireland, and Canada. The Rare Occasions released their new EP, Attaboy, on November 4th, 2022. The first single off the EP “Seasick” has already garnered the attention of radio DJs across the country including SiriusXM’s Alt Nation with the second single “Not Afraid” being an explosive follow up. After sharing Attaboy’s hard-hitting riffs, danceable grooves, and ear-catching melodies with audiences across the nation on their Fall 2022 headline tour, the band has shifted its efforts towards new music in 2023.

04:18 Welcome

10:15 Leaving Boston, moving to California

13:08 Continuing the band, touring as a trio

17:47 Reaching new audience through gaming and anime communities

21:36 Going viral on TikTok

25:37 Gaining attention from major record labels

34:16 Breaking down the major label deal offers, signing with Elektra Records

48:23 Advances from the major label offers

52:59 Creating the music video for “Notion”

54:34 Headlining nationwide tour

59:14 Recording “Attaboy” EP, marketing their unique story

1:08:08 What’s next for the band

1:12:32 Final question

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Website: https://ariherstand.com

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YouTube: https://youtube.com/ariherstand

Connect with The Rare Occasions:

Website: https://therareoccasions.com

Instagram: https://instagram.com/therareoccasions

TikTok: https://tiktok.com/@therareoccasions

Twitter: https://twitter.com/rareoccasions

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.

07:30 Welcome

09:42 Ari’s Take review of SubmitHub

15:50 SubmitHub business model / where the curators come from

22:46 Submitting playlist campaigns / navigating Spotify's algorithm

36:13 Inside Spotify for Artists' playlist data

41:39 EveryNoise.com (every genre ever)

45:10 Spotify’s personal, algorithmic and editorial playlists

56:05 'Hot or Not' feedback feature

1:06:40 Instagram / TikTok influencer marketing services

1:20:26 Current state of music blogs

1:31:50 Final question

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Connect with Jason Grishkoff

Website: https://www.submithub.com

Instagram: https://www.instagram.com/submithub

Twitter: https://www.twitter.com/submit_hub

LinkedIn: https://za.linkedin.com/in/jasongrishkoff

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angeles Press Club winner, Shirley joined the Hollywood Reporter as Music Editor in 2010, later adding sister magazine Billboard to her resume. Until 2017, she oversaw music news coverage for both publications. She is the author of three books: 2008’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” 2010’s “Reefer Movie Madness” and 2011’s “American Idol: the Official Backstage Pass.”

04:00 Welcome

12:29 The focus of Variety Magazine’s music department

17:13 Is Variety covering the subculture?

21:08 Variety’s readership and purpose of music journalism

24:10 Interpolations explained

28:09 Challenges for journalists versus consumers

42:02 Who holds the most power, editors or algorithms?

45:54 Where the music industry is heading

47:25 Lyrics being used against rappers in criminal trials

50:18 Concert cancellations and navigating cultural outrage

54:35 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with Ari Herstand:

Website: https://ariherstand.com

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YouTube: https://youtube.com/ariherstand

Connect with Shirley Halperin:

Website: https://variety.com/author/shirley-halperin

Instagram: https://instagram.com/shirleyhalperin

Twitter: https://twitter.com/shirleyhalperin

LinkedIn: https://www.linkedin.com/in/shirley-halperin

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

 What's new in the third edition...

• Updated for the post-pandemic music environment
• How to use TikTok to propel your streams and fanbase
• Livestream concerts - both ticketed and free - and how to use all of the new platforms for the biggest impact
• NFTs, Metaverse concerts, and how the innovators in the music space are approaching crypto
• How to approach touring in 2023
• Updates in every section and on nearly every page
• All the new ways to obtain your royalties (following the MLC’s founding and international orgs evolution)
• A more global focus for artists living and touring outside the US
• 8-month, day by day release strategy and checklist for your next single and album
• Completely rewritten social media chapter
• An updated glossary including many new terms
• How new social, streaming and collections platforms have evolved strategy within the music industry and where this is all heading

Subscribe to The New Music Business: https://aristake.com/nmb

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business podcast, we are joined by Veteran booking agent Tom Windish. As Head of A&R and Business Development at Wasserman Music, Windish has developed the touring careers of some of the hottest names in music, including Billie Eilish, Lorde, alt-J and The xx. In this episode, Ari and Tom discuss the state of the live music industry, how booking agents operate, why tour buy-ins are unethical, the process of signing new artists, running a record label, and much more!

03:58 The State of the Live Music Industry

08:19 Advice for Emerging Artists Eager and Ready to Tour

13:14 How Booking Agents Operate

17:07 Communicating with Promoters, Talent Buyers and Collecting Money

21:04 Opening Tours and Slots

26:08 Unethical Tour Buy-Ins

30:03 Working with Billie Eillish and the Process of Signing New Artists

37:47 Artist Development, Management and Running an Indie Label

46:45 Why Tom Started a Record Label

54:33 Final Question

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

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Connect with Tom Windish:

Website: https://artists.teamwass.com/music/m83

Instagram: https://www.instagram.com/tomwindish

Twitter: https://twitter.com/tomwindishagent

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This is a special replay of a webinar held earlier this month breaking down the current state of the touring landscape of both the micro and macro touring industry. If you want to attend our future webinars, make sure to sign up for our mailing list!

02:47 The top 100 tours of 2022

05:29 How are small to mid size venues doing?

18:38 Big takeaways on the live music industry

21:09 What are talent buyers / venue bookers looking for?

26:25 Current club deals for small to mid size venues

37:04 How to get opening slots for touring artists

41:22 The 7 steps to sell out your next show

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Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us this week on the New Music Business is The Suffers’ lead singer, Kam Franklin. The Houston-based soul band have performed nationally on The Late Show with David Letterman, The Daily Show with Trevor Noah, and Jimmy Kimmel Live in addition to speaking with Ailsa Chang and Ari Shapiro on NPR’s All Things Considered, Brené Brown’s “Dare To Lead” Podcast, Samantha Brown’s “Places To Love”, The Late Show with Stephen Colbert, and National Geographic’s “Texas: Spirit and Soul” short film. Both Forbes and Vice have also featured Kam for her activism and business ventures that seek to create a more equitable and inclusive environment in the arts for black, queer, and femme artists working in all mediums and from all backgrounds.

05:44 Welcome

07:22 Breaking down The Suffers' recent tour and state of the live music industry

20:43 How The Suffers maintain relationship with their fans

24:44 Addressing master and publishing deals in the "Yada Yada" music video

30:54 How a 10-piece band splits their royalties

38:08 Streaming algorithm and release strategies

44:01 Sync opportunity with Brene Brown's podcast, Dare To Lead

45:51 Philosophy about bringing on team members and guiding forces throughout career

56:40 Final question

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Kam Franklin:

Website: https://www.thesuffers.com

Instagram: https://www.instagram.com/bamitskam

Twitter: https://twitter.com/kamfranklin

YouTube: https://www.youtube.com/user/thesufferstx

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

With 22 US Top 40 hits to his name, Sam Hollander is one of the most talented and diverse writers and producers in the game. He has had multi-platinum success writing and producing for major artists such as One Direction, Katy Perry, Fitz and the Tantrums, Train, Daughtry, The Fray, Carole King, Panic! At The Disco, Weezer, and Gym Class Heroes, among others, and has had his work featured in iconic films and television shows. In 2008 Rolling Stone honored him with the Hot List Producer of the Year award. In 2012, Sam produced the Emmy-nominated "Voice in a Dream" for NBC's Steven Spielberg-helmed series SMASH. This past fall, NBC tapped Hollander to write a Thursday Night Football theme based on his hit with Pentatonix, "Sing." Most recently, Hollander co-wrote Fitz and the Tantrum's smash single "HandClap," along with 4 songs on the new Grammy-nominated Panic at the Disco album, which was one of the top 5 selling albums of 2016. He is also a writer on Rebelution's 2016 Grammy-nominated album 'Falling Into Place.' Additionally, other recent releases include singles with Weezer, James TW, Olly Murs and more.

Pre-order 21-Hit Wonder: Flopping My Way to the Top of the Charts:

https://www.amazon.com/21-Hit-Wonder-Flopping-Way-Charts/dp/1637741863

05:17 Welcome

07:50 The life of a professional songwriter and collaborator

10:28 How the songwriting process has evolved

15:02 Understanding where your creative strengths are

23:08 The power of phonetics and melodic math 

24:33 Advice for aspiring songwriters

29:50 The power of compliments and intellectual curiosity

33:47 The balance between the art and the craft

37:07 Do you know when you finish a song if it's good or not?

39:20 How recording and writing sessions work

47:18 Why Sam sold his entire catalog to Hipgnosis

52:32 Where you're getting paid and where you're not

58:54 Story behind Sam's forthcoming book '21 Hit Wonder'

1:05:17 Age Sam was when he had his first hit song and working with legendary artists

1:08:23 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Sam Hollander:

Website: https://www.samhollandersongs.com

Instagram: https://www.instagram.com/samhollander

Twitter: https://twitter.com/samiamhollander

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week on the New Music Business is the founder of Trapital, Dan Runcie. The podcast and research group have been featured in the Wall Street Journal, New York Times, BBC World News, NPR, Axios, CNBC, and much more. Each week, Trapital shares insights on trends that matter for the artists, entrepreneurs, and investors who use the research to make decisions that will help their businesses grow.

03:04 Welcome

04:00 Innovations happening within the hip hop community

09:24 New licensing deals major labels are offering

18:55 Misconception of building a career off vanity metrics

28:56 TikTok-inspired record deals

39:26 Major vs. indie resources and connections

44:28 Artist discovery outside of Spotify playlists and release strategies

49:04 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with Ari’s Take:

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Connect with Dan Runcie:

Website: https://trapital.co

Instagram: https://www.instagram.com/runciedan

Twitter: https://twitter.com/runciedan

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.