In this episode of The Dept. Omar sits down with creator and host of The Calum Johnson Show, Calum Johnson one of the fastest-growing interviewers on YouTube. Together they break down why YouTube is the platform creators should go all-in on this year, the psychology behind packaging videos for massive reach, and the mindset required to stay consistent long before anything goes viral. Calum shares how one simple title and thumbnail change took his video from 60 views to over 900,000, why every creator is just one experiment away from a breakthrough, and how he turned three years of grinding into a thriving media business. If you want to grow on YouTube, master titles and thumbnails, land brand deals (even with a small audience), and fall in love with the platform again, this conversation is a masterclass.

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