Can technology help make the beauty industry greener? How do brands innovate without over-engineering? What are some practical ways Big Beauty can use artificial intelligence? We’re talking with Guive Balooch, L’Oréal’s Global Managing Director: Augmented Beauty and Open Innovation, about all that and more. You’ll hear about a speedy hair dryer that causes less damage and can save you almost $400 on your yearly electric bill; a gadget with oscillating bristles that makes at-home hair dyeing easier; a salon showerhead that cuts water use by 69 percent; and other highlights from CES, the Consumer Technology Association’s annual trade show.

• Products mentioned in this episode: shopmy.us/collections/363177
• Episode recap with links: fatmascara.com/blog/guive-balooch
• Sponsor links & discount codes: fatmascara.com/sponsors
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• TikTok & Instagram: @fatmascara, @jessicamatlin, @jenn_edit
• Submit a "Raise A Wand" product recommendation and be featured on the show: email [email protected] or leave a voicemail at 646-481-8182

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