You've been told to "pick a niche" and stick to it. But what if that advice - the one everyone preaches - is the very thing, keeping your Etsy shop small?

In this episode, we're breaking down the Niche Trap, how over-niching can actually stifle your growth by boxing you into one product line, forcing you into price wars, and making your shop vulnerable to every trend shift that comes along.

You'll learn how to:

• Identify adjacent niches that naturally align with your current audience

• Use customer feedback and data to confidently expand into new product categories

• Avoid the "throw-everything-out-there" chaos with a simple phased expansion strategy

If you're ready to move from "Etsy seller" to Etsy brand, this episode will show you how to build a multi-product empire that grows with you, not against you.

Here are the links I promised -

• Niche / Target Audience Keywords - https://www.youtube.com/watch?v=rk2oO_LA13E&feature=youtu.be

• Fun Video (Peasant Pete) - https://www.youtube.com/watch?v=t31zAccnuOU&t=32s

• Growth Society - https://www.skool.com/grow-my-etsy-shop-3051/about