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Everybody sees the TEDx, the book deals, the stages, the flights, the millions of downloads…
But nobody sees the unsexy stuff that actually built my personal brand.
In this episode, I’m breaking down the boring, uncomfortable, behind-the-scenes discipline that made my brand trusted, global, profitable, and unforgettable. This is the truth no one glamorises, but everyone who wins does.
Here’s what we get into:
• Why personal branding is a long game, not a “go viral this year” game
• The consistency and self-leadership required when life gets messy
• Showing up even when your mood says otherwise
• Turning your quirks and edges into your secret sauce
• Why paying for proximity changed everything
• How doing things for free (strategically) accelerates your growth
• The unglamorous sacrifices behind every “glam moment”
• Why details matter more than you think
By the end of this episode, you’ll understand exactly why your brand isn’t where you want it yet, and what it will really take to build something iconic and unforgettable. This is the work most people skip — which is why most people never get there.
If this landed, DM me on Instagram @thequeenofconfidence https://www.instagram.com/thequeenofconfidence and tell me your biggest takeaway.
And if you are SERIOUS about blowing up your personal brand in 2026 final applications for the Queens Table cohort are open: https://thequeenofconfidence.com/the-queens-table/
By Erika Cramer4.8
245245 ratings
Everybody sees the TEDx, the book deals, the stages, the flights, the millions of downloads…
But nobody sees the unsexy stuff that actually built my personal brand.
In this episode, I’m breaking down the boring, uncomfortable, behind-the-scenes discipline that made my brand trusted, global, profitable, and unforgettable. This is the truth no one glamorises, but everyone who wins does.
Here’s what we get into:
• Why personal branding is a long game, not a “go viral this year” game
• The consistency and self-leadership required when life gets messy
• Showing up even when your mood says otherwise
• Turning your quirks and edges into your secret sauce
• Why paying for proximity changed everything
• How doing things for free (strategically) accelerates your growth
• The unglamorous sacrifices behind every “glam moment”
• Why details matter more than you think
By the end of this episode, you’ll understand exactly why your brand isn’t where you want it yet, and what it will really take to build something iconic and unforgettable. This is the work most people skip — which is why most people never get there.
If this landed, DM me on Instagram @thequeenofconfidence https://www.instagram.com/thequeenofconfidence and tell me your biggest takeaway.
And if you are SERIOUS about blowing up your personal brand in 2026 final applications for the Queens Table cohort are open: https://thequeenofconfidence.com/the-queens-table/

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