Dustin Riechmann sits down with StoryBrand-certified guide and marketing strategist Katie Weiss of Golden Edge Strategies to tackle the single biggest reason talented founders, coaches, and consultants stay invisible: they refuse to own one problem. Katie shares how a sudden life upheaval — leaving a decade-long career on Capitol Hill and starting over as a single mom — taught her that clarity isn't a luxury, it's survival, and how that conviction now drives the way she helps service businesses sharpen their message. Together they unpack why "I'm so much more" is a trap that dilutes your authority, how owning one problem actually creates freedom, confidence, and a steady stream of referrals and partnerships, and the crucial difference between a marketing problem and a deeper messaging problem. Katie walks through Donald Miller's PEACE soundbite framework, the pain-pay-passion test for choosing the problem you own, and a practical 30-day soundbite test to validate it in the real world. She also draws a clear line on using AI as a thinking partner without letting it flatten your voice, and shows how to cut the jargon and "name the hole" your ideal client is stuck in. If you're scaling from six to seven figures and tired of being the best-kept secret in your market, this conversation is your roadmap to becoming the expert people quote and refer.

Chapters:

• (00:00:00) - Own One Problem to Become the Go-To Expert
• (00:01:42) - From Capitol Hill Chaos to Clarity: Katie's Story
• (00:06:48) - The "I'm So Much More" Trap That Keeps You Invisible
• (00:11:25) - How Owning One Problem Transforms Your Confidence
• (00:14:55) - The Payoff: Referrals, Partnerships & Easier Marketing
• (00:17:40) - Messaging vs. Marketing: The Problem You Actually Solve
• (00:21:15) - The PEACE Framework + the Pain, Pay, Passion Test
• (00:24:40) - The 30-Day Soundbite Test to Validate Your Problem
• (00:28:20) - How to Use AI Without Sounding Generic
• (00:34:50) - Cut the Jargon and Name the Hole Your Client Is In

Links and Resources

• Website
• Katie Weiss on LinkedIn
• Dustin on LinkedIn
• 7 Figure Leap

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