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In this episode, Lindsay Pinchuk discusses the significant impact that one small, simple change had on her business. And you probably will never be able to guess what that was. HINT: It's an actionable step ANYONE can take. Once she spills her secret, Lindsay emphasizes the importance of specificity in marketing and provides actionable steps for listeners to identify and connect with their ideal customers. This is one episode every business owner is going to want to listen to.

Takeaways

• Lindsay returned from a hiatus to share impactful business insights.
• The shift in target audience to women over 40 transformed her business.
• Building a community is essential for business growth.
• Women over 40 are resourceful and experienced entrepreneurs.
• Specific targeting helps in creating relevant messaging.
• Understanding the ideal customer is crucial for business success.
• Consistency in messaging is key to maintaining audience connection.

Join the Dear FoundHer Forum, use the code FOUNDHER to bring your investment down to just over $1 per day: https://www.dearfoundher.com/dear-foundher-forum

Get on the waitlist for our group mentorship, Marketing Made Simple for Small Business:

https://lindsaypinchuk.myflodesk.com/waitlist

Don't forget to follow Lindsay and Dear FoundHer... on Instagram.

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