A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism.

And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex.

The worst part is that most people don't even realize that they self-sabotage by overdelivering content and by giving it all away already during the launch.

In this episode, we are discussing how you can really give value to your audience during your launches without overwhelming them, position yourself as the expert, and lead them to making an informed buying decision.

Find the full shownotes here: https://onlinemarketingpodcast.com/the-one-thing-your-launch-depends-on

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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