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The one with New Balance CMO and President of Brand Chris Davis about 50/30/20
In this episode, Seth speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he is likely to be the family-owned private company’s CEO, but because as a marketer he’s acutely aware that he’s not just a brand leader but a commercial one, and because of his perspective on strategic and calculated risk taking.
Chris Davis, started working at New Balance in 2008. As a member of New Balance’s Senior Leadership Team since 2016, Davis is responsible for New Balance’s product and demand creation initiatives and commercial strategies around the globe.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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By Forbes
5
1818 ratings
In this episode, Seth speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he is likely to be the family-owned private company’s CEO, but because as a marketer he’s acutely aware that he’s not just a brand leader but a commercial one, and because of his perspective on strategic and calculated risk taking.
Chris Davis, started working at New Balance in 2008. As a member of New Balance’s Senior Leadership Team since 2016, Davis is responsible for New Balance’s product and demand creation initiatives and commercial strategies around the globe.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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