Hi there! It’s me, Jacques (a.k.a. The Online Course Guy). I’m here with another podcast episode, this time with a fellow engineer who’s steadily built a following for his high-quality resources online.
Tom Geiss’ expertise in GD&T engineering knowledge is in high demand within his niche – a perfect intersection between passion and opportunity. Over the course of our conversation, he shared plenty of valuable insights with me about his process of course creation. So take a listen to hear what’s worked for him, and what he’d do differently if he was starting again.
"No matter what, you do need to have
a dialogue with your users in some way."
In This Episode, We Talked About:
Why Tom went in a different direction with his resources than he initially plannedThe research tools Tom used to find the exact niche to focus on for his courseHow Tom built a high-quality, content-rich web presence to take advantage of low competition in his nicheTom’s strategy for increasing page views and bringing in potential studentsTom’s views on SEO and his goal to expand into other forms of traffic-buildingThe stages Tom went through before quitting his day job to focus on his online courseTom’s advice for you as a future online course creator - regardless of your intended nicheYou can hear all that and much more on today’s episode, so I hope you’ll give it a listen. And please remember to leave a comment and tell me your favorite tidbit from this episode!
Links
Tom’s’ GD&T-specific websiteTom’s new engineering siteMOZ for keyword research